Need help finding what you are looking for?
Contact Us
PUBLISHER: Grand View Research | PRODUCT CODE: 1363469
PUBLISHER: Grand View Research | PRODUCT CODE: 1363469
Generative AI In Marketing Market Size, Share & Trends Analysis Report By Component (Service, Software), By System Type (Text Models, Multimodal Models), By Application, By End Use, By Region, And Segment Forecasts, 2023 - 2030
PUBLISHED:
PAGES: 100 Pages
DELIVERY TIME: 2-10 business days
SELECT AN OPTION
Generative AI In Marketing Market Growth & Trends:
The global generative AI in marketing market size is projected to reach USD 22.02 billion by 2030, according to a study conducted by Grand View Research, Inc.., recording a 36.1% CAGR from 2023 to 2030. The influence of generative AI on creating visual content transforms how brands share their narratives. Marketers use AI-driven tools to produce captivating visuals, including images, videos, and infographics, effectively communicating their stories. This movement is causing a profound shift in how brands interact with their audience, presenting a new way of communicating that is engaging and memorable. Using generative AI to power visual storytelling introduces a dynamic approach to captivating customers and strengthening brand recognition.
Generative AI is at the forefront of the movement toward data-powered insights within content generation. By examining extensive consumer data, AI algorithms provide marketers with invaluable knowledge regarding audience behaviors, inclinations, and patterns. These understandings serve as blueprints for content strategies, empowering marketers to shape content that resonates with their intended audience. This trajectory elevates the impact of content initiatives by confirming their alignment with consumer anticipations and interests. By incorporating data-informed insights from generative AI, brands can refine their content strategies to enhance engagement and increase conversion rates.
Generative AI is transforming retail and e-commerce marketing by personalizing customer experiences. It crafts custom product suggestions and captivating visuals, boosting brand loyalty. AI chatbots assist instantly and smooth out customer interactions, while AI-created social media content enhances brand visibility. As retail and e-commerce evolve, Generative AI is set to reshape marketing, creating meaningful connections with audiences through smart content.
In North America, Generative AI is revolutionizing marketing approaches. Through personalized content creation, businesses deliver tailored product suggestions and eye-catching visuals, fostering customer engagement and brand allegiance. AI-driven chatbots simplify customer interactions, while AI-generated social media content amplifies brand exposure. As marketing strategies evolve in North America, Generative AI is a driving force in reshaping practices and establishing more profound audience connections via intelligent content generation.
Generative AI In Marketing Market Report Highlights:
- The global market is forecasted to expand at a CAGR of 36.1% over the forecast period owing to the increasing need for smooth customer interactions, generative AI is propelling the creation of highly personalized marketing content, fundamentally transforming the way customer engagement is approached.
- Based on application, the retail and e-commerce segment dominated the market in 2022. The surge in demand has led to AI-powered progressions that enhance product personalization and virtual shopping interactions, resulting in more significant engagement and heightened customer contentment.
- Due to the increasing need for individualized content, there is a push to incorporate advanced text models from generative AI into marketing systems, thereby improving the customization of messages and strategies for engagement.
- Due to the increasing desire for customized marketing interactions, the incorporation of generative AI is gaining traction in North America, transforming engagement and content generation methods.
Product Code: GVR-4-68040-119-4
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Generative AI in Marketing Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.1.1. The increasing utilization of chatbots driven by AI.
- 3.2.1.2. The progress made in AI advancement.
- 3.2.2. Market Restraint Analysis
- 3.2.3. Lack of Privacy and Data Concers
- 3.2.1. Market Driver Analysis
- 3.3. Generative AI in Marketing Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and Social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Industry Analysis - Porter's
- 3.4. Pain Point Analysis
Chapter 4. Generative AI in Marketing Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Generative AI in Marketing Market: Component Movement Analysis, 2022 & 2030 (USD Million)
- 4.3. Service
- 4.3.1. Service Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Software
- 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Generative AI in Marketing Market: System Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Generative AI in Marketing Market: System Type Movement Analysis, 2022 & 2030 (USD Million)
- 5.3. Text Models
- 5.3.1. Text Models Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Multimodal Models
- 5.4.1. Multimodal Models Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Generative AI in Marketing Market: Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Generative AI in Marketing Market: Application Movement Analysis, 2022 & 2030 (USD Million)
- 6.3. Content Generation
- 6.3.1. Content Generation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Search Engine Optimization (SEO)
- 6.4.1. Search Engine Optimization (SEO)Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. Lead Nurturing & Lead Scoring
- 6.5.1. Lead Nurturing & Lead Scoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. Reporting & Analytics
- 6.6.1. Reporting & Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.7. Social Media Marketing
- 6.7.1. Social Media Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.8. Other Application
- 6.8.1. Other Application Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Generative AI in Marketing Market: End-Use Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Generative AI in Marketing Market: End-Use Movement Analysis, 2022 & 2030 (USD Million)
- 7.3. Media & Entertainment
- 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. IT & Telecommunications
- 7.4.1. IT & Telecommunications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Healthcare
- 7.5.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Automotive & Transportation
- 7.6.1. Automotive & Transportation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. BFSI
- 7.7.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Retail and E-commerce
- 7.8.1. Retail and E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.9. Other End-Use Industries
- 7.9.1. Other End-Use Industries Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Generative AI in Marketing Market: Regional Estimates & Trend Analysis
- 8.1. Generative AI in Marketing Market Share, By Region, 2022 & 2030 (USD Million)
- 8.2. North America
- 8.2.1. North America Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. U.S. Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Canada Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.2. U.K.
- 8.3.2.1. U.K. Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Germany Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. France Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. China Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.3. Japan
- 8.4.3.1. Japan Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.4. India
- 8.4.4.1. India Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
- 8.4.5.1. South Korea Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.6. Australia
- 8.4.6.1. Australia Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5. Latin America
- 8.5.1. Latin America Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Brazil Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.3. Mexico
- 8.5.3.1. Mexico Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.2. South Africa
- 8.6.2.1. South Africa Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.3. Saudi Arabia
- 8.6.3.1. Saudi Arabia Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.4. UAE
- 8.6.4.1. UAE Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Company Categorization
- 9.2. Company Market Positioning
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Heat Map Analysis
- 9.7. Strategy Mapping
- 9.8. Company Profiles/Listing
- 9.8.1. Adobe Inc.
- 9.8.2. Amazon Web Services Inc.
- 9.8.3. Genie AI Ltd.
- 9.8.4. Google LLC
- 9.8.5. IBM Corporation
- 9.8.6. Microsoft Corporation
- 9.8.7. MOSTLY AI Inc.
- 9.8.8. Open AI
- 9.8.9. Synthesis AI
- 9.8.10. Paige.AI
- 9.8.11. Rephrase.AI
Product Code: GVR-4-68040-119-4
List of Tables
- Table 1 Global Generative AI in Marketing Market by Component, 2018 - 2030 (USD Million)
- Table 2 Global Generative AI in Marketing Market by System Type, 2018 - 2030 (USD Million)
- Table 3 Global Generative AI in Marketing Market by Application, 2018 - 2030 (USD Million)
- Table 4 Global Generative AI in Marketing Market by End-Use 2018 - 2030 (USD Million)
- Table 5 Global Generative AI in Marketing Market by Region, 2018 - 2030 (USD Million)
- Table 6 North America Generative AI in Marketing Market by Country, 2018 - 2030 (USD Million)
- Table 7 Europe Generative AI in Marketing Market by country, 2018 - 2030 (USD Million)
- Table 8 Asia Pacific Generative AI in Marketing Market by country, 2018 - 2030 (USD Million)
- Table 9 Latin America Generative AI in Marketing Market by country, 2018 - 2030 (USD Million)
- Table 10 MEA Generative AI in Marketing Market by country, 2018 - 2030 (USD Million)
- Table 11 Key companies launching new products/services.
- Table 12 Key companies engaged in mergers & acquisition.
- Table 13 Key companies engaged in Research & development.
- Table 14 Key Companies engaged in expansion.
List of Figures
- Fig. 1 Generative AI in Marketing Market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Value chain-based sizing & forecasting
- Fig. 7 Market formulation & validation
- Fig. 8 Generative AI in Marketing Market Snapshot
- Fig. 9 Generative AI in Marketing Market segment snapshot
- Fig. 10 Generative AI in Marketing Market competitive landscape snapshot
- Fig. 11 Market research process
- Fig. 12 Market driver relevance analysis (Current & future impact)
- Fig. 13 Market restraint relevance analysis (Current & future impact)
- Fig. 14 Generative AI in Marketing Market, Component outlook key takeaways (USD Million)
- Fig. 15 Generative AI in Marketing Market: Component movement analysis 2022 & 2030 (USD Million)
- Fig. 16 Service market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 17 Software market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Generative AI in Marketing Market: System Type outlook key takeaways (USD Million)
- Fig. 19 Generative AI in Marketing Market: System Type movement analysis 2022 & 2030 (USD Million)
- Fig. 20 Text Models market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Multimodal Models market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Generative AI in Marketing Market: Application outlook key takeaways (USD Million)
- Fig. 23 Generative AI in Marketing Market: Application movement analysis 2022 & 2030 (USD Million)
- Fig. 24 Content Generation market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Text Generation market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Image/Video Generation market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Audio Generation market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Search Engine Optimization (SEO)market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Lead Nurturing & Lead Scoring market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Reporting & Analytics market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Social Media Marketing market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Other Application market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Generative AI in Marketing Market, End-Use Outlook key takeaways (USD Million)
- Fig. 34 Generative AI in Marketing Market: End Use movement analysis 2022 & 2030 (USD Million)
- Fig. 35 Media & Entertainment market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 36 IT & Telecommunications market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 37 Healthcare market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 38 Automotive & Transportation market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 39 BFSI market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Retail & E-Commerce market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 41 Other End-Use Industries market revenue estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 42 Regional marketplace: Key takeaways
- Fig. 43 Generative AI in Marketing Market: Regional Outlook, 2022 & 2030 (USD Million)
- Fig. 44 North America Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 45 U.S. Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 46 Canada Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 47 Europe Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 48 U.K. Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 49 Germany Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 50 France Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 51 Asia Pacific Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 52 Japan Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 53 China Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 54 India Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 55 South Korea Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 56 Australia Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 57 Latin America Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 58 Brazil Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 59 Mexico Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 60 MEA Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 61 South Africa Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 62 Saudi Arabia Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 63 UAE Generative AI in Marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- Fig. 64 Strategy framework
- Fig. 65 Company Categorization
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.