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PUBLISHER: Grand View Research | PRODUCT CODE: 1363465
PUBLISHER: Grand View Research | PRODUCT CODE: 1363465
Authentication And Brand Protection Market Size, Share & Trends Analysis Report By Authentication Mode, By Technology (Overt, Covert, Forensic, Digital), By Application, By Region, And Segment Forecasts, 2023 - 2030
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Authentication And Brand Protection Market Growth & Trends:
The global authentication and brand protection market size is expected to reach USD 6.7 billion by 2030, growing at a CAGR of 10.1% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The market is highly fragmented, with multiple companies present. Furthermore, several of these businesses provide fractional solutions to the market. As a result, there is an increasing demand for end-to-end holistic solutions that provide a combination of technologies that can efficiently verify, track & trace, and cater to the diverse consumer needs. The growing use of mobile apps for code scanning presents enormous growth prospects in the overall market. Companies also offer end-to-end online solutions for monitoring intellectual property infractions, such as patent and design and trademark or brand infringements. For instance, Amazon created the Anti-Counterfeiting Exchange (ACX) in April 2023 to combat counterfeit items on the Amazon marketplace. ACX allows retail establishments and Amazon marketplace
sellers to track and classify counterfeit products using a third-party database. Giesecke + Devrient (G+D) developed a new authentication system in August 2022 to combat counterfeiting and product and trademark piracy concerns.
Due to increasingly unorganized sectors in developing economies, prompt identification of counterfeit infractions is beneficial. Furthermore, HID Global, a US-based security identity product provider, has expanded HID Reliable Tag Services to enable manufacturers to discretely embed and cryptographically secure NFC/RFID tags in final goods. Cloud authentication enables organizations to digitally validate finished goods, secure supply chains, and interact with buyers. Another firm that provides brand protection technology to authenticate items while protecting high-value brands and consumers' health is Authentix. Honeywell International, Infineon Technologies, Data Dot Technology Ltd, and AlpVision provide integrated solutions. The growing availability of such integrated goods is projected to present significant opportunities to market participants in authentication and brand protection.
Significant key developments in Authentication and Brand Protection fuel the market growth over the forecast period. For instance, in November 2022a synthetic substrates specialist, Polyart Group, and Edgyn, a leading brand protection product producer, collaborated to supply full and secure tax stamps and security labels to customers in Asia Pacific. Similarly, in January 2020, Authentic Vision expanded its collaboration with HDMI. for a new cable certification program for ultrahigh-speed HDMI cables. Using the HDMI authentication app, HDMI LA is planned to broaden the use of Authentic Vision's authentication and brand protection technology to allow users to identify authorized HDMI cables with a simple and quick scan of the certification label.
Authentication And Brand Protection Market Report Highlights:
- The blockchain segment led the market in 2022, accounting for over 53% of the global revenue owing to significant use of this offering by big and luxury brands.
- The covert segment held the largest revenue share of nearly 33% in 2022. This growth is led by significant development in microtext, Ultraviolet backlight ink, Taggants, and intentional defect.
- The pharmaceutical segment dominated the market with a market share of over 20% in 2022. Authentication and trademark protection are important in pharmaceutical applications because counterfeit pharmaceutical items risk patients' health and damage pharmaceutical companies' reputations.
- North America accounted for the highest share, with over 32% of the global revenue in 2022. This location is well-known for pharmaceutical and food and beverage applications. Several North American companies are investing in and focused on developing unique authentication and brand protection technology.
Product Code: GVR-4-68040-119-8
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Authentication and Brand Protection Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Authentication and Brand Protection Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and Social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Industry Analysis - Porter's
- 3.4. Pain Point Analysis
Chapter 4. Authentication and Brand Protection Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Authentication and Brand Protection Market: Authentication mode Movement Analysis, 2022 & 2030 (USD Million)
- 4.3. Smartphone authentication
- 4.3.1. Smartphone authentication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Blockchain authentication
- 4.4.1. Blockchain authentication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Authentication and Brand Protection Market: Technology Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Authentication and Brand Protection Market: Technology Movement Analysis, 2022 & 2030 (USD Million)
- 5.3. Overt
- 5.3.1. Overt Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.1.1. Security labels & ink
- 5.3.1.2. Holograms
- 5.3.1.3. Barcodes
- 5.3.1.4. Serial number & codes
- 5.3.1.5. QR Codes
- 5.3.1. Overt Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Covert
- 5.4.1. Covert Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.1.1. Invisible Ink and Graphics
- 5.4.1.2. Microprinting
- 5.4.1. Covert Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Forensic
- 5.5.1. Forensic Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Digital
- 5.6.1. Digital Authentication and Brand Protection Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Authentication and Brand Protection Market: Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Authentication and Brand Protection Market: Application Movement Analysis, 2022 & 2030 (USD Million)
- 6.3. Electronics
- 6.3.1. Electronics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Pharmaceuticals
- 6.4.1. Pharmaceuticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. Food & Beverages
- 6.5.1. Food & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. Cosmetics
- 6.6.1. Cosmetics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.7. Luxury Goods
- 6.7.1. Luxury Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.8. Apparels
- 6.8.1. Apparels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.9. Automobiles
- 6.9.1. Automobiles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Authentication and Brand Protection Market: Regional Estimates & Trend Analysis
- 7.1. Authentication and Brand Protection Market Share, By Region, 2022 & 2030 (USD Million)
- 7.2. North America
- 7.2.1. North America Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. U.K.
- 7.3.2.1. U.K. Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. India
- 7.4.4.1. India Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
- 7.4.5.1. South Korea Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6. Australia
- 7.4.6.1. Australia Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.3. Mexico
- 7.5.3.1. Mexico Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
- 7.6.2.1. South Africa Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. Saudi Arabia
- 7.6.3.1. Saudi Arabia Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4. UAE
- 7.6.4.1. UAE Authentication and Brand Protection Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Heat Map Analysis
- 8.7. Strategy Mapping
- 8.8. Company Profiles/Listing
- 8.8.1. 3M Company
- 8.8.2. AlpVision SA
- 8.8.3. Authentix Inc.
- 8.8.4. Avery Dennison Corporation
- 8.8.5. Centro Grafico dg S.p.A
- 8.8.6. De La Rue PLC
- 8.8.7. Eastman Kodak Company
- 8.8.8. Giesecke + Devrient GmbH.
- 8.8.9. Brady
- 8.8.10. Avery Dennison
- 8.8.11. Applied DNA Sciences Inc.
Product Code: GVR-4-68040-119-8
List of Tables
- Table 1 Global Authentication and Brand Protection market by Authentication mode, 2018 - 2030 (USD Million)
- Table 2 Global Authentication and Brand Protection market by Technology, 2018 - 2030 (USD Million)
- Table 3 Global Authentication and Brand Protection market by Application, 2018 - 2030 (USD Million)
- Table 4 Global Authentication and Brand Protection market by region, 2018 - 2030 (USD Million)
- Table 5 North America Authentication and Brand Protection market by country, 2018 - 2030 (USD Million)
- Table 6 Europe Authentication and Brand Protection market by country, 2018 - 2030 (USD Million)
- Table 7 Asia Pacific Authentication and Brand Protection market by country, 2018 - 2030 (USD Million)
- Table 8 Latin America Authentication and Brand Protection market by country, 2018 - 2030 (USD Million)
- Table 9 MEA Authentication and Brand Protection market by country, 2018 - 2030 (USD Million)
- Table 10 Key companies launching new products/services.
- Table 11 Key companies engaged in mergers & acquisition.
- Table 12 Key companies engaged in Research & development.
- Table 13 Key Companies engaged in expansion.
List of Figures
- Fig. 1 Information procurement
- Fig. 2 Primary research pattern
- Fig. 3 Market research approaches
- Fig. 4 Value chain-based sizing & forecasting
- Fig. 5 QFD modelling for market share assessment.
- Fig. 6 Parent market analysis
- Fig. 7 Patient-population model
- Fig. 8 Market formulation & validation
- Fig. 9 Authentication and Brand Protection market snapshot
- Fig. 10 Authentication and Brand Protection market segment snapshot
- Fig. 11 Authentication and Brand Protection market competitive landscape snapshot
- Fig. 12 Market research process
- Fig. 13 Market driver relevance analysis (Current & future impact)
- Fig. 14 Market restraint relevance analysis (Current & future impact)
- Fig. 15 Authentication and Brand Protection Market, Authentication mode outlook key takeaways (USD Million)
- Fig. 16 Authentication and Brand Protection Market: Authentication mode movement analysis 2022 & 2030 (USD Million)
- Fig. 17 Smartphone authentication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Blockchain authentication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Authentication and Brand Protection Market: Technology outlook key takeaways (USD Million)
- Fig. 20 Authentication and Brand Protection Market: Technology movement analysis 2022 & 2030 (USD Million)
- Fig. 21 Overt Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Covert Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 23 Forensic Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 24 Digital Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Authentication and Brand Protection Market: Application outlook key takeaways (USD Million)
- Fig. 26 Authentication and Brand Protection Market: Application movement analysis 2022 & 2030 (USD Million)
- Fig. 27 Electronics Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Pharmaceuticals Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Food & Beverages Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Cosmetics Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Luxury Goods Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Apparels Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Automobiles Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 34 Others Authentication and Brand Protection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 35 Regional marketplace: Key takeaways
- Fig. 36 Authentication and Brand Protection Market: Regional outlook, 2022 & 2030 (USD Million)
- Fig. 37 North America Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 38 U.S. Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 39 Canada Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Europe Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 41 UK Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 42 Germany Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 43 France Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 44 Asia Pacific Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 45 Japan Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 46 China Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 47 India Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 48 South Korea Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 49 Australia Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 50 Latin America Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 51 Brazil Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 52 Mexico Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 53 MEA Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 54 South Africa Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 55 Saudi Arabia Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 56 UAE Authentication and Brand Protection market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 57 Strategy framework
- Fig. 58 Company Categorization
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