PUBLISHER: Grand View Research | PRODUCT CODE: 1363405
PUBLISHER: Grand View Research | PRODUCT CODE: 1363405
The global lactation massager market size is expected to reach USD 73.27 million by 2030, expanding at a CAGR of 2.38%, based on a new report by Grand View Research, Inc.. This growth can be attributed to the increasing number of pregnancies and the high adoption of lactation massagers. According to the United Nations (UN) estimate, around 385,000 new babies are born each day globally, with a birth rate of 18.2 births per 100,000 population. These devices can help increase oxytocin release by stimulating breast tissue, breaking milk clogs, and improving milk flow in breastfeeding women after pregnancy. Thus, increasing child delivery is projected to propel the demand for lactation massagers, driving market growth.
Furthermore, an increasing women's employment rate is projected to propel the demand for breastfeeding devices such as lactation massagers, thereby driving the market growth. According to World Bank data, approximately 47% of women worldwide are employed, which increased from 46% in 2020. Working professional women are more likely to buy breastfeeding devices, including lactation massagers; thus, with the rise in women's employment rate, the market is anticipated to grow over the forecast period.
Moreover, major players are undertaking various initiatives to increase awareness about their products and benefits among women to fight against breastfeeding problems. For instance, in August 2023, LaVie Mom announced donating 10% of its online sales to various lactation support groups and the WIC organizations helping breastfeeding mothers in honor of "Breastfeeding Awareness Month." This product was also used in clinics, more than 100 hospitals, and WIC programs as it continues to guide physicians and nursing mothers. This initiative is expected to strengthen LaVie Mom's position in the lactation massager portfolio, driving market growth.