PUBLISHER: Grand View Research | PRODUCT CODE: 1363125
PUBLISHER: Grand View Research | PRODUCT CODE: 1363125
The global baby cleaning products market size is expected to reach USD 5.8 billion by 2030, registering a CAGR of 4.6% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Rising awareness regarding baby hygiene, growing development of innovative cleaning products, and increasing disposable income of the populace in developed countries are some of the factors providing an upthrust to the market.
Incorporation of organic ingredients in baby cleaning products is expected to fuel the demand for these products. Earlier, the presence of harmful chemicals or ingredients such as sodium lauryl sulfate, phthalates, lanolin, and cornstarch in baby cleaning products resulted in several complications in babies such as rashes, irritation, and blisters. Thus, most parents avoid buying such products.
Market players are making efforts to incorporate organic ingredients in baby cleaning products. Major players such as Johnson & Johnson, P&G, and Kimberly-Clark Corporation have launched new product lines consisting of natural ingredients such as aloe vera, sesame oil, almond oil, and neem. For instance, Kimberly-Clark Corporation launched a new product line, Huggies Natural Care Plus Wipes, which consists of aloe vera and other natural ingredients. Such ingredients are skin-friendly and provide extra moisture to baby skin, leading to a relatively low risk of rashes and other complications.
Furthermore, GreenShield offers organic laundry detergents, which are devoid of any harmful chemicals and are suitable for cleaning baby clothes effectively. Such initiatives are likely to increase the usage of baby cleaning products over the forecast period.