PUBLISHER: Grand View Research | PRODUCT CODE: 1301152
PUBLISHER: Grand View Research | PRODUCT CODE: 1301152
The global hair growth supplements market size is expected to reach USD 1.92 billion by 2030, expanding at 14.7% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about nutritional benefits of supplements, increasing awareness among people and easy availability of products through different platforms are anticipated to drive the global market during the projected period. In addition, the increasing trend of preventive healthcare and rising preference for herbal hair supplements are further projected to fuel industry growth.
Moreover, the rising preference for organic and chemical-free hair supplements coupled with new product launches are contributing to industry expansion. For instance, in May 2023 Ludwig Enterprises announced its plans to launch a new nutraceutical for hair loss. With this launch, the company is planning to expand its direct-to-consumer marketing strategy.
Moreover, the rising burden of hair loss conditions, the aging population, and significant demand for hair growth supplements from the young and middle-aged population are other factors supporting industry expansion. For instance, according to National Alopecia Areata Foundation, nearly 700,000 people in the U.S. have some form of alopecia areata.
Thus, the high prevalence of hair thinning conditions has led to increased demand for hair supplements. In addition, the availability of a wide range of products through retail, wholesale, and e-commerce at reasonable prices has also propelled the adoption of these products.
Furthermore, growing efforts by leading market participants to develop novel hair growth solutions to meet evolving product demand are projected to offer significant growth opportunities for the market. For instance, in March 2023, Hairburst launched its most powerful vitamin range to promote healthy hair growth and battle hazardous side effects. In addition, in March 2021, Moon Juice launched exclusively at Sephora Canada, making its holistic line of skincare products and supplements available to all Canadians.