PUBLISHER: Grand View Research | PRODUCT CODE: 1268832
PUBLISHER: Grand View Research | PRODUCT CODE: 1268832
The global lactation support supplements market size is expected to reach USD 949.7 million by 2030, expanding at 6.6% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing infant mortality rates due to rising cases of undernutrition owing to insufficient milk supply in the early days of childbirth. Insufficient breastfeeding is one of the major reasons for the higher infant mortality rate globally. According to UNICEF data, the neonatal mortality rate in 2021 was around 18 deaths per 1,000 live births globally.
The prevalence of human milk insufficiency is growing globally, which has increased the adoption of lactation supplements and formulas to promote human milk production. According to the article published in the Lancet Journal in February 2023, around 50% of the mothers who self-report insufficient milk have adopted commercial milk formulas in the first few months and are prematurely stopping breastfeeding. This is expected to boost the demand in the market over the forecast period.
The COVID-19 pandemic negatively impacted the industry's growth in the early phase owing to the mental and physical challenges due to the restrictions led by the pandemic. Moreover, the disruptions in the supply chain decreased the demand for these products in the initial phase. The breastfeeding rates significantly decreased during the pandemic owing to the isolation norms for COVID-19 patients. According to the article published in Mary Ann Liebert, Inc. in January 2022, in Los Angeles County, U.S., infants born in March 2020 reported decreased breastfeeding at one month, around 76.96%, compared to infants born before March 2020, which is around 79.66%.
The companies in the lactation support supplements industry are adopting several strategies, including launching innovative products with different ingredients, to gain a competitive advantage. For instance, in January 2022, Motfi Medical expanded its lactation support supplements product line with the launch of gluten- and fenugreek-free breastfeeding supplements. The two products are Enhanced Milk Nutrition Support and Milk Boosting Support, which aids breast milk production and enhances milk flow.