PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1644047
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1644047
Global Mirin Market to Reach US$704.6 Million by 2030
The global market for Mirin estimated at US$518.0 Million in the year 2024, is expected to reach US$704.6 Million by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Hon-Mirin, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$316.2 Million by the end of the analysis period. Growth in the Shio-Mirin segment is estimated at 3.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$136.2 Million While China is Forecast to Grow at 5.1% CAGR
The Mirin market in the U.S. is estimated at US$136.2 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$112.9 Million by the year 2030 trailing a CAGR of 5.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.7% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.2% CAGR.
Global Mirin Market – Key Trends & Drivers Summarized
What is Driving the Growth of the Mirin Market?
Mirin, a sweet rice wine integral to Japanese cuisine, is gaining traction globally as consumers increasingly embrace diverse culinary traditions. The rising popularity of Japanese cuisine worldwide, including sushi, teriyaki, and ramen dishes, has significantly bolstered the demand for mirin. Its versatility as a flavor enhancer, tenderizing agent, and natural sweetener has further broadened its appeal, especially among chefs and food enthusiasts exploring Asian culinary techniques. Additionally, the growth of the hospitality and foodservice sectors, coupled with the expansion of Japanese restaurants in Western markets, has amplified the consumption of mirin in commercial kitchens. The trend of fusion cuisine has also elevated mirin’s status as a cross-cultural culinary ingredient.
How Is Consumer Behavior Influencing Market Expansion?
Health-conscious consumer behavior is reshaping the mirin market. Modern shoppers are drawn to products with natural and traditional profiles, aligning with mirin’s clean-label and additive-free characteristics. Moreover, as consumers seek healthier alternatives to sugar and synthetic flavorings, mirin's natural sweetness and umami-rich profile are increasingly valued. The growing preference for plant-based diets has further positioned mirin as a staple for vegan and vegetarian cooking, as it enhances flavor without relying on animal-based ingredients. The rise of online grocery platforms has also made mirin more accessible, introducing it to previously untapped demographics in regions where Japanese cuisine was not widely consumed.
What Role Does Innovation Play in Shaping the Market?
Innovation is a cornerstone of the mirin market’s expansion. Manufacturers are introducing premium, organic, and low-sodium variants to cater to the diverse preferences of health-conscious consumers. The emergence of ready-to-use sauces and marinades incorporating mirin has simplified its application for home cooks, broadening its usage beyond professional chefs. Packaging innovations, including smaller sizes and eco-friendly materials, have also enhanced its appeal, especially for eco-conscious and single-person households. Furthermore, producers are investing in marketing campaigns and educational initiatives to familiarize global consumers with mirin’s unique attributes and culinary applications.
What Are the Key Drivers of Growth in the Mirin Market?
The growth in the mirin market is driven by several factors, including the surge in demand for authentic Asian flavors, the expansion of Japanese cuisine globally, and the increasing emphasis on natural and clean-label ingredients. Rising disposable incomes in emerging markets such as India, Brazil, and Southeast Asia have also led to greater consumption of international cuisines, fueling demand for mirin as a core ingredient. Additionally, the shift toward home cooking during and after the pandemic has encouraged consumers to experiment with new ingredients like mirin, boosting retail sales. The growing interest in fermented foods, known for their health benefits and probiotic content, has further propelled the market. Lastly, collaborations between food manufacturers and restaurants to develop packaged meal kits featuring mirin-based recipes have widened its consumer base, reinforcing its role as a global culinary staple.
SCOPE OF STUDY:
The report analyzes the Mirin market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Hon-Mirin, Shio-Mirin, Aji-Mirin); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels); Application (Commercial Application, Residential Application)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 25 Featured) -