PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1577605
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1577605
Higher Education Testing and Assessment
Global Higher Education Testing and Assessment Market to Reach US$27.0 Billion by 2030
The global market for Higher Education Testing and Assessment estimated at US$20.4 Billion in the year 2023, is expected to reach US$27.0 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2023-2030. Academic Application, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$16.8 Billion by the end of the analysis period. Growth in the Non-Academic Application segment is estimated at 3.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$5.4 Billion While China is Forecast to Grow at 4.0% CAGR
The Higher Education Testing and Assessment market in the U.S. is estimated at US$5.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.
Global Higher Education Testing and Assessment Market - Key Trends and Drivers Summarized
How Is Higher Education Testing and Assessment Evolving?
Higher education testing and assessment are undergoing significant transformation due to the integration of digital technologies and evolving educational standards. Traditional methods of examination, such as paper-based tests, are increasingly being replaced by online assessments, which offer greater flexibility, efficiency, and accessibility. Institutions are adopting adaptive learning systems that use data analytics to personalize assessments based on a student's learning progress. Additionally, the rise of remote learning and hybrid education models, especially accelerated by the COVID-19 pandemic, has led to an increased demand for secure, scalable digital assessment platforms capable of supporting both formative and summative assessments.
What Are the Key Segments in the Higher Education Testing and Assessment Market?
Assessment types include formative assessments, which provide ongoing feedback during learning, and summative assessments that evaluate student competency at the end of a course or program. Platforms range from digital testing software to remote proctoring solutions that ensure exam integrity in online environments. End-users primarily include higher education institutions, testing agencies, and certification bodies. North America leads the market due to its advanced educational infrastructure, followed by Europe and the Asia-Pacific region, where rapid digital transformation in education is fueling demand.
How Are Technological Innovations Shaping Higher Education Assessment?
Technological advancements are revolutionizing higher education testing by improving efficiency, security, and scalability. Artificial intelligence (AI) and machine learning are enabling the development of adaptive assessments that adjust difficulty levels based on a student's performance in real-time, providing a personalized learning experience. Remote proctoring technologies, such as facial recognition and browser lockdowns, are ensuring the integrity of online exams, while blockchain is being explored for securely storing academic credentials and preventing fraud. Moreover, data analytics are helping educators track student performance more accurately, providing insights that inform curriculum development and intervention strategies.
What Factors Are Driving Growth in the Higher Education Testing and Assessment Market?
The growth in the higher education testing and assessment market is driven by several factors, including the increasing adoption of digital learning platforms, the demand for scalable and secure online assessment solutions, and the shift toward competency-based education. The growing need for continuous learning and skills validation in a rapidly changing job market is also driving institutions to adopt more advanced testing technologies. Technological advancements, such as AI-driven adaptive learning systems and remote proctoring tools, are enhancing the efficiency and credibility of online assessments, while the expansion of hybrid learning models is further accelerating market growth.
Select Competitors (Total 46 Featured) -
- Aptech Ltd.
- Assessment Systems Corporation
- Australian Council for Educational Research Limited
- Educational Testing Service (ETS)
- IOTA360, LLC
- MeritTrac Services Pvt Ltd
- Mettl
- Oxford Learning Centres, Inc.
- Pearson PLC
- Prometric
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Higher Education Testing and Assessment - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Demand for Online Learning and Remote Assessment Spurs Growth in Higher Education Testing Solutions
- Technological Innovations in AI-driven Adaptive Testing Strengthen Business Case for Personalized Education
- Increasing Focus on Competency-based Learning Expands Addressable Market for Advanced Testing Solutions
- Surge in Adoption of Proctoring Software for Secure Online Examinations Drives Growth in Digital Testing Platforms
- Growing Use of Data Analytics in Learning Outcomes and Performance Assessment Enhances Education Quality
- Expansion of Standardized Testing and Global Certifications Propels Demand for Higher Education Assessment Tools
- Rising Use of Mobile Devices and Tablets in Student Assessment Expands Opportunities for Digital Learning Solutions
- Technological Advancements in Virtual Reality (VR) and Augmented Reality (AR) Enhance Immersive Learning Assessments
- Increasing Demand for Remote Proctoring and Anti-cheating Technologies Strengthens Market for Secure Testing Solutions
- Growing Focus on Lifelong Learning and Professional Development Expands Scope for Higher Education Assessment Services
- Rising Adoption of Automated Grading and Feedback Systems Enhances Efficiency in Test Administration
- Technological Innovations in Gamified Testing and Simulation-based Assessments Drive Student Engagement
- Growing Use of Blockchain for Verifying Academic Credentials Expands Market for Secure Assessment Solutions
- Increasing Focus on Inclusivity and Accessibility in Digital Assessments Drives Growth in Adaptive Testing Platforms
- Expansion of Hybrid Learning Models and Blended Classrooms Fuels Growth in Digital Testing and Assessment
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Higher Education Testing and Assessment Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for Non-Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: USA 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: Canada 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- JAPAN
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Japan 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- CHINA
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: China Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: China 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- EUROPE
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: Europe 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- FRANCE
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: France Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: France 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- GERMANY
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: Germany 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Italy 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- UNITED KINGDOM
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: UK 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: Rest of Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- ASIA-PACIFIC
- Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Asia-Pacific 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
- REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Rest of World 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
IV. COMPETITION
