PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1577605
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1577605
Higher Education Testing and Assessment
Global Higher Education Testing and Assessment Market to Reach US$27.0 Billion by 2030
The global market for Higher Education Testing and Assessment estimated at US$20.4 Billion in the year 2023, is expected to reach US$27.0 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2023-2030. Academic Application, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$16.8 Billion by the end of the analysis period. Growth in the Non-Academic Application segment is estimated at 3.8% CAGR over the analysis period.
The U.S. Market is Estimated at US$5.4 Billion While China is Forecast to Grow at 4.0% CAGR
The Higher Education Testing and Assessment market in the U.S. is estimated at US$5.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.
Global Higher Education Testing and Assessment Market - Key Trends and Drivers Summarized
How Is Higher Education Testing and Assessment Evolving?
Higher education testing and assessment are undergoing significant transformation due to the integration of digital technologies and evolving educational standards. Traditional methods of examination, such as paper-based tests, are increasingly being replaced by online assessments, which offer greater flexibility, efficiency, and accessibility. Institutions are adopting adaptive learning systems that use data analytics to personalize assessments based on a student's learning progress. Additionally, the rise of remote learning and hybrid education models, especially accelerated by the COVID-19 pandemic, has led to an increased demand for secure, scalable digital assessment platforms capable of supporting both formative and summative assessments.
What Are the Key Segments in the Higher Education Testing and Assessment Market?
Assessment types include formative assessments, which provide ongoing feedback during learning, and summative assessments that evaluate student competency at the end of a course or program. Platforms range from digital testing software to remote proctoring solutions that ensure exam integrity in online environments. End-users primarily include higher education institutions, testing agencies, and certification bodies. North America leads the market due to its advanced educational infrastructure, followed by Europe and the Asia-Pacific region, where rapid digital transformation in education is fueling demand.
How Are Technological Innovations Shaping Higher Education Assessment?
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Higher Education Testing and Assessment - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- 2. FOCUS ON SELECT PLAYERS
III. MARKET ANALYSIS
IV. COMPETITION
