Herbal Personal Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

Description

The Global Herbal Personal Care Products Market generated USD 87.1 billion in 2024 and is projected to expand at a CAGR of 6.7% from 2025 to 2034. Growing awareness of the potential risks associated with synthetic ingredients in beauty and personal care products has fueled demand for herbal formulations. Consumers are actively seeking products that offer safety, efficacy, and sustainability, driving market expansion. Rising disposable income, evolving lifestyle preferences, and an increasing inclination toward holistic wellness have further strengthened market growth. The industry is also benefiting from the influence of social media and digital marketing, as brands highlight the advantages of herbal ingredients such as aloe vera, tea tree oil, and chamomile. Additionally, the clean beauty movement is gaining momentum, pushing major industry players to introduce innovative, plant-based formulations. Regulatory agencies are also playing a role, enforcing stricter guidelines on chemical compositions, which is prompting brands to reformulate their offerings. These factors collectively contribute to the market's promising growth trajectory.

Herbal Personal Care Products Market - IMG1

Increased consumer preference for natural, organic, and eco-friendly personal care products continues to drive demand. The shift away from synthetic chemicals stems from growing concerns over allergies, skin sensitivity, and environmental impact. Consumers are becoming more conscious of ingredient lists, preferring products free from parabens, sulfates, and artificial fragrances. This rising trend is encouraging brands to innovate and cater to the increasing demand for safe and effective herbal alternatives.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$87.1 Billion
Forecast Value	$163.7 Billion
CAGR	6.7%

By product type, the market is categorized into skin care products, oral care products, makeup and color cosmetics, bath and shower products, fragrances, baby care products, grooming products, hair care products, and others. The skin care products segment led the market with a valuation of USD 21 billion in 2024 and is expected to grow at a CAGR of 6.9% between 2025 and 2034. Ethical considerations regarding skin health and the adverse effects of synthetic chemicals have fueled a shift toward herbal-based solutions. Consumers are actively investing in natural skincare formulations that provide hydration, anti-aging benefits, and protection against pollutants without the risks associated with harsh chemicals.

In terms of distribution channels, the market is divided into online and offline segments. The offline segment dominated in 2024, securing a market share of 57.7%, and is expected to grow at a CAGR of 6.5% through 2034. Brick-and-mortar retail stores, including supermarkets, drugstores, and specialty health and wellness stores, continue to thrive due to the tangible shopping experience they offer. Consumers prefer shopping in physical stores where they can test products, consult knowledgeable staff, and access in-store promotions and discounts. However, the online segment is gaining traction, with e-commerce platforms expanding their reach through subscription-based models, exclusive deals, and a growing assortment of herbal personal care products.

The United States herbal personal care products market reached USD 21.4 billion in 2024, driven by increasing consumer awareness and demand for natural, organic, and sustainable products. The country is witnessing a steady rise in the health and wellness movement, with consumers actively seeking chemical-free and eco-friendly personal care solutions. This growing preference for herbal alternatives is expected to propel further market expansion, creating lucrative opportunities for brands focusing on clean and green beauty innovations.

Product Code: 13209

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer awareness
  - 3.2.1.2 Health and wellness trends
  - 3.2.1.3 Influencer marketing and social media trends
  - 3.2.1.4 Innovation in formulations
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Market saturation and misleading products
  - 3.2.2.2 Consumer skepticism
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion)

5.1 Key trends
5.2 Skin care products
- 5.2.1 Face creams & lotions
- 5.2.2 Body creams & lotions
- 5.2.3 Moisturizers
- 5.2.4 Cleansers
- 5.2.5 Sunscreens
- 5.2.6 Anti-aging products
- 5.2.7 Serums
- 5.2.8 Other (exfoliators, eye creams, lip care etc.)
5.3 Oral care products
- 5.3.1 Toothpaste
- 5.3.2 Mouthwash
- 5.3.3 Tooth powder
- 5.3.4 Other (breath fresheners etc.)
5.4 Makeup and color cosmetics
- 5.4.1 Foundation
- 5.4.2 Lipsticks
- 5.4.3 Eyeliners
- 5.4.4 Powders
- 5.4.5 Others (makeup removers, blushes and highlighters)
5.5 Bath & Shower Products
- 5.5.1 Soaps
- 5.5.2 Shower gels
- 5.5.3 Bath oils
- 5.5.4 Bath salts
- 5.5.5 Others (bath bombs, scrubs etc.)
5.6 Fragrances
- 5.6.1 Perfumes
- 5.6.2 Deodorants
- 5.6.3 Body mists
- 5.6.4 Others (roll-ons, solid perfumes)
5.7 Baby care products
- 5.7.1 Shampoos
- 5.7.2 Lotions
- 5.7.3 Oils
- 5.7.4 Wipes
- 5.7.5 Powder
- 5.7.6 Others (diaper creams, etc.)
5.8 Grooming products
- 5.8.1 Beard oils
- 5.8.2 Aftershave lotions
- 5.8.3 Shaving creams
- 5.8.4 Others (waxing strips and kits, razors and trimmers etc.)
5.9 Hair care products
- 5.9.1 Shampoos
- 5.9.2 Conditioners
- 5.9.3 Hair oils
- 5.9.4 Hair masks
- 5.9.5 Hair serums
- 5.9.6 Other (hair tonics, hair sprays, hair dyes and colors etc.)
5.10 Others (intimate care, nail care etc.)

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 – 2034, (USD Billion)

6.1 Key trends
6.2 Normal skin
6.3 Dry skin
6.4 Oily skin
6.5 Combination skin
6.6 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Form, 2021 – 2034, (USD Billion)

7.1 Key trends
7.2 Creams
7.3 Lotions
7.4 Liquids
7.5 Bars
7.6 Gels
7.7 Oils
7.8 Other (foam, sprays, powders, etc.)

Chapter 8 Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion)

8.1 Key trends
8.2 Plant-based ingredients
8.3 Essential oils
8.4 Natural extracts
8.5 Other herbal ingredients (activated charcoal, dead sea minerals)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 – 2034, (USD Billion)

9.1 Key trends
9.2 Men
9.3 Women
9.4 Children

Chapter 10 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion)

10.1 Key trends
10.2 Low
10.3 Medium
10.4 High

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion)

11.1 Key trends
11.2 Online retail
- 11.2.1 E-commerce platforms
- 11.2.2 Brand websites
11.3 Offline retail
- 11.3.1 Supermarkets/hypermarkets
- 11.3.2 Specialty stores
- 11.3.3 Pharmacies & drugstores
- 11.3.4 Departmental stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 Germany
- 12.3.2 UK
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 Australia
- 12.4.6 Malaysia
- 12.4.7 Indonesia
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
12.6 MEA
- 12.6.1 Saudi Arabia
- 12.6.2 UAE
- 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

13.1 Amway Corporation
13.2 Aveda Corporation
13.3 Biotique
13.4 Burt's Bees
13.5 Dabur India Ltd.
13.6 Forest Essentials
13.7 Himalaya Drug Company
13.8 Kama Ayurveda
13.9 Khadi Natural
13.10 Lotus Herbals
13.11 Lush Fresh Handmade Cosmetics
13.12 Oriflame Cosmetics
13.13 Patanjali Ayurved Ltd.
13.14 The Body Shop International Limited
13.15 Weleda AG