Floriculture Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024

Description

The Global Floriculture Market reached a valuation of USD 55.2 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. With increasing recognition of the mental health benefits of plants and flowers, demand is rising across settings such as hospitals, workplaces, and wellness centers. Research highlights how greenery can help reduce stress, elevate mood, and enhance productivity, making floral products desirable for creating calm and stimulating environments.

A key challenge in floriculture is managing the perishability of flowers and plants, which have limited shelf lives and require specific storage and handling conditions to preserve freshness. Cold-chain logistics are crucial, as even slight delays can result in rapid deterioration, leading to waste and financial setbacks. Efficient logistics and quality management are thus essential to ensure that products meet consumer expectations while maintaining profitability in the industry.

By product type, the market is segmented into foliage plants, cut flowers, bedding plants, potted plants, and others. In 2023, cut flowers led the market with a value of USD 20.7 billion and are anticipated to grow at a 4.3% CAGR through 2032. Their popularity is largely due to their visual appeal, variety, and cultural significance, which make them a staple for special events and gifts. This demand is reinforced by the aesthetic value they bring to decor and the symbolism they carry, which appeals to consumers worldwide.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$55.2 Billion
Forecast Value	$85.5 Billion
CAGR	5.1%

Distribution-wise, the market is divided into online and offline channels. Offline channels held the largest share in 2023, accounting for 61% of the market, and are expected to grow at a CAGR of 5.1% over the forecast period. Many consumers prefer buying flowers and plants in person, valuing the ability to inspect freshness and quality directly. Offline stores also offer personalized services essential for weddings and holidays. The sensory experience of seeing and selecting flowers in person continues to make offline sales dominant, though online platforms are gaining traction as they broaden access to a variety of products.

North America held a significant market share, valued at USD 12.5 billion in 2023, with growth expected at a 4.8% CAGR through 2032. Factors driving this regional growth include rising demand for flowers in home decor, gifts, and wellness applications, as well as a strong preference for sustainable and eco-friendly products. The expanding e-commerce landscape in North America makes it easier for consumers to access diverse floral options, further supporting market growth in the region.

Product Code: 12256

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer demand for ornamental plants
  - 3.2.1.2 Increasing popularity of gifting culture
  - 3.2.1.3 Growing wellness and health awareness
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Perishability of products
  - 3.2.2.2 Increasing competition from artificial flowers
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)

5.1 Key trends
5.2 Cut flowers
5.3 Potted plants
5.4 Bedding plants
5.5 Foliage plants
5.6 Others

Chapter 6 Market Estimates & Forecast, By Flower Type, 2021 - 2032, (USD Billion)

6.1 Key trends
6.2 Rose
6.3 Chrysanthemum
6.4 Tulip
6.5 Lily
6.6 Gerbera
6.7 Carnations
6.8 Texas bluebell
6.9 Freesia
6.10 Hydrangea
6.11 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)

7.1 Key trends
7.2 Personal use
7.3 Institutions/Events
7.4 Hotels, resorts, & spas
7.5 Industrial
7.6 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce platforms
8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Franchises
- 8.3.3 Florists & kiosks
- 8.3.4 Supermarkets/Hypermarkets

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

10.1 Danziger Group
10.2 DOS GRINGOS
10.3 Esmeralda Farms
10.4 Flamingo Horticulture
10.5 Florance Flora
10.6 Florensis Flower Seeds UK
10.7 Forest Produce
10.8 Marginpar
10.9 Native Floral Group
10.10 Oserian Group
10.11 Selecta Cut Flowers
10.12 Tropical Foliage Plants
10.13 Verbeek Export

Floriculture Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032