North America Kitchen Small Electronic Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024

Description

North America Kitchen Small Electronic Appliances Market was valued at USD 22.8 billion in 2023 and is projected to grow at a CAGR of over 5.2% from 2024 to 2032, driven by shifting consumer preferences toward convenience, efficiency, and the integration of advanced technology.The rise of smart home technology is revolutionizing the kitchen appliance sector. More consumers seek innovative kitchen devices, such as Wi-Fi-enabled ovens and coffee makers, that offer enhanced functionalities. These smart appliances allow users to control cooking times, temperatures, and schedules remotely through mobile apps, providing added convenience and control.

The North American market is highly competitive, with many established brands dominating the space. This intense competition presents challenges for newer or smaller brands trying to establish a presence. To remain competitive, leading companies must continually innovate, offering unique features, superior performance, and appealing designs to attract and retain customers.

The market is divided into several product categories: Cooking Appliances, Food Preparation Appliances, Specialty Appliances, and Others (such as Heating Appliances). The cooking appliances segment led the market in 2023, generating USD 8.7 billion in revenue. This segment is expected to grow at a CAGR of 5.5% during the forecast period, driven by the increasing popularity of home cooking, particularly among health-conscious consumers. Technological innovation has also contributed to the growth of this segment, as modern consumers seek appliances that offer greater functionality and convenience.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$22.8 Billion
Forecast Value	$35.8 Billion
CAGR	5.2%

In terms of end-users, the market is segmented into Residential and Commercial categories. The residential segment captured a dominant 75% share of the market in 2023 and is expected to grow at a CAGR of 5.3% through 2032. This growth is largely attributed to the rising popularity of home cooking, coupled with a growing demand for kitchen appliances that prioritize ease of use and convenience. More consumers are choosing to prepare meals at home due to health, budget, and lifestyle considerations, which has increased demand for appliances like coffee makers, blenders, and air fryers.

In the U.S., the kitchen small electronic appliances market was valued at USD 19.1 billion in 2023 and is expected to grow at a 5.2% CAGR through 2032. The rising focus on health and wellness is driving the demand for appliances that support healthier cooking, such as air fryers and blenders. In addition, the continued adoption of smart home technology is enhancing the market's growth as U.S. consumers increasingly seek appliances that offer greater convenience, energy efficiency, and advanced connectivity features.

Product Code: 12118

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer focus on convenience and efficiency
  - 3.2.1.2 Expansion of smart home technology
  - 3.2.1.3 Growing popularity of specialty appliances
  - 3.2.1.4 Innovative product offerings
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Changing consumer preferences
  - 3.2.2.2 High market saturation
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Million) (Thousand Units)

5.1 Key trends
5.2 Cooking Appliances
- 5.2.2 Toasters
  - 5.2.2.1 Two-slice toasters
  - 5.2.2.2 Four-slice toasters
  - 5.2.2.3 Toaster ovens
  - 5.2.2.4 Microwaves
  - 5.2.2.5 Solo microwaves
  - 5.2.2.6 Grill microwaves
  - 5.2.2.7 Others
- 5.2.3 Hot plates
  - 5.2.3.1 Single hot plate
  - 5.2.3.2 Double hot plate
  - 5.2.3.3 Multi hot plate
- 5.2.4 Cookers
- 5.2.5 Others (Electric kettles etc.)
5.3 Food preparation appliances
5.4 Fryers
- 5.4.1 Air fryers
- 5.4.2 Deep fryers
- 5.4.3 Others
5.5 Grinders
- 5.5.1 Mixers
- 5.5.2 Juicers
- 5.5.3 Food processors
- 5.5.4 Others (Food dehydrators etc.)
5.6 Specialty appliances
- 5.6.1 Popcorn machines
- 5.6.2 Ice cream makers
- 5.6.3 Waffle makers
- 5.6.4 Soda maker
- 5.6.5 Others (Hot dog machines etc.)
5.7 Others (Heating appliances etc.)

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Million) (Thousand Units)

6.1 Key trends
6.2 Residential
6.3 Commercial

Chapter 7 Market Estimates & Forecast, By Function, 2021 - 2032, (USD Million) (Thousand Units)

7.1 Key trends
7.2 Conventional
- 7.2.1 Smart
- 7.2.2 Wi-Fi
- 7.2.3 Bluetooth
- 7.2.4 Others (Zigbee technology, etc.)
7.3 Key trends

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Million) (Thousand Units)

8.1 Key trends
8.2 Online
8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

10.1 Black+Decker
10.2 Blendtec
10.3 Breville
10.4 Cuisinart
10.5 De'Longhi
10.6 Electrolux
10.7 GE Appliances
10.8 Hamilton Beach
10.9 Instant Brands
10.10 KitchenAid
10.11 Ninja
10.12 Oster
10.13 Sunbeam
10.14 Vitamix
10.15 Whirlpool

North America Kitchen Small Electronic Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032