Nutraceutical Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032

Description

The Global Nutraceutical Market, valued at USD 451.7 billion in 2023, is projected to experience a steady growth rate of 4.7% CAGR from 2024 to 2032. This expansion is largely fueled by the growing consumer awareness of health and wellness, with individuals increasingly turning to preventive healthcare options. Nutraceuticals, which combine the benefits of nutrition and pharmaceuticals, offer advantages beyond basic nourishment, playing a significant role in disease prevention, health maintenance, and overall wellness.

The rising consumer preference for natural and clean-label products has significantly driven demand for plant-based and organic nutraceuticals. However, challenges like complex regulatory requirements and lengthy product registration processes in certain regions can hinder market expansion. Disparities in regulations across different countries may lead to delays in product approvals, limiting access to various markets. Despite these obstacles, the sector's growth remains strong, supported by continuous product innovation and an increasing demand for personalized health solutions.

The nutraceutical market is segmented into three main categories: functional foods, dietary supplements, and functional beverages. The dietary supplements segment, a dominant part of the market, is expected to generate USD 279.6 billion by 2032. These supplements, which include vitamins, minerals, amino acids, and botanicals, are widely used for enhancing health and preventing diseases. As health-consciousness rises, particularly in urban settings, the demand for supplements aimed at boosting immunity, increasing energy, and managing weight continues to grow. Additionally, the aging population is driving the demand for supplements that address specific health concerns such as joint support, cognitive health, and cardiovascular well-being.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$451.7 Billion
Forecast Value	$684 Billion
CAGR	4.7%

In terms of product form, the nutraceutical market is divided into capsules and tablets, powder, liquid, gummies, and other types. Among these, powder-based nutraceuticals are anticipated to grow at a 4.7% CAGR from 2024 to 2032 due to their versatility and convenience. Powders can easily be added to beverages and food, making them an appealing option for consumers who prefer an alternative to pills or capsules. They also offer better bioavailability and dosage flexibility compared to other forms. With more people adopting active lifestyles, products like protein powders, green superfood blends, and collagen powders have seen a significant increase in demand.

North America nutraceutical market held a 38.3% share in 2023 and is expected to continue its dominant role in the nutraceutical industry. Growth in this region is driven by heightened health awareness, a focus on preventive healthcare, and high levels of disposable income. In the United States and Canada, nutraceuticals are becoming a common part of daily routines, bolstered by supportive regulatory frameworks that enhance consumer trust and the adoption of such products.

Product Code: 5297

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing prevalence of metabolic disorders
  - 3.2.1.2 Increasing awareness of nutraceuticals products
  - 3.2.1.3 Increasing geriatric population
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Challenging regulatory environment
  - 3.2.2.2 Threat of counterfeit dietary supplements
3.3 Growth potential analysis
- 3.3.1 By product
- 3.3.2 By form
- 3.3.3 By condition
- 3.3.4 By distribution channel
3.4 Regulatory landscape
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape

4.1 Introduction
4.2 Company matrix analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Size and Forecast, By Product (USD Million)

5.1 Key trends
5.2 Functional foods
- 5.2.1 Oils
- 5.2.2 Biscuits & bars
- 5.2.3 Baby food
- 5.2.4 Cereals
- 5.2.5 Bread
- 5.2.6 Confectionery
- 5.2.7 Others
5.3 Dietary supplements
- 5.3.1 Vitamins & minerals supplements
- 5.3.2 Protein supplements
- 5.3.3 CBD supplements
  - 5.3.3.1 CBD food
  - 5.3.3.2 CBD beverages
  - 5.3.3.3 CBD pet
- 5.3.4 Pet supplements
- 5.3.5 Nutricosmetics
- 5.3.6 Protein supplements
- 5.3.7 Others
5.4 Functional beverages
- 5.4.1 Energy drinks
- 5.4.2 Sports drinks
- 5.4.3 Others

Chapter 6 Nutraceuticals Market Size and Forecast, By Form (USD Million)

6.1 Key trends
6.2 Capsules & tablets
6.3 Liquid
6.4 Powder
6.5 Gummies
6.6 Others

Chapter 7 Nutraceuticals Market Size and Forecast, By Condition (USD Million)

7.1 Key trends, by condition
7.2 Sports, energy & weight management
7.3 Cold, flu & immunity
7.4 Gastrointestinal health
7.5 Joint health & inflammation
7.6 Diabetes
7.7 Skin & hair
7.8 Others

Chapter 8 Nutraceuticals Market Size and Forecast, By Distribution Channel (USD Million)

8.1 Key trends, by distribution channel
8.2 Brick & mortar
8.3 Pharmacies
8.4 E-commerce
8.5 Others

Chapter 9 Nutraceuticals Market Size and Forecast, By Region (USD Million)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 Middle East & Africa
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia

Chapter 10 Company Profiles

10.1 Kelloggs
10.2 Agro Tech
10.3 Kraft Heinz
10.4 Nestle S.A.
10.5 Abbott
10.6 PepsiCo
10.7 Herbalife International of America, Inc
10.8 Amway Corporation
10.9 Danone
10.10 Nutramax Laboratories, Inc.
10.11 Zesty Paws
10.12 HempFlax Group BV
10.13 Charlottes Web