Automotive Over-The-Air (OTA) Update Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Description

The Global Automotive Over-The-Air Update Market, valued at USD 3.8 billion in 2023, is projected to grow at a CAGR of over 17% from 2024 to 2032. The surge in demand and production of connected vehicles is a primary driver, facilitating seamless remote software and firmware updates. With the rise of advanced connectivity features in vehicles, automakers can now boost performance, security, and functionality without resorting to physical recalls.

The overall Automotive Over-The-Air (OTA) Update Market is sorted based on Offering, Deployment Mode, Organization Size, end use , and Region.

Based on components, the market is segmented into software and services. In 2023, software held a dominant market share of approximately 69%. The software component's rising prominence in the OTA market can be attributed to its direct impact on vehicle performance and user experience. As vehicles become more software-centric, the demand for timely and efficient updates has surged. These updates not only introduce new features but also play a crucial role in ensuring safety and security. Moreover, as manufacturers strive to differentiate their offerings in a competitive market, the ability to provide regular software enhancements becomes a significant selling point, further driving the demand for the software segment in the OTA landscape.

Based on connectivity, the market is divided into cellular (4G/5G), Wi-Fi, Bluetooth, and satellite. In 2023, Bluetooth captured a market share of about 49%, attributed to its prevalent integration in contemporary vehicles. Its inherent advantages, such as low power consumption and ease of device pairing, make it an attractive choice for manufacturers. As vehicles increasingly rely on software updates for enhanced functionality and security, Bluetooth's ability to facilitate these updates efficiently positions it as a key player in the OTA ecosystem. Furthermore, as the automotive industry continues to innovate, the integration of Bluetooth technology in future vehicle models is likely to expand, further solidifying its influence in the OTA market.

Asia Pacific led the global automotive OTA update market with a significant share of around 30% in 2023, fueled by its burgeoning automotive sector and swift adoption of cutting-edge technologies. Countries like China and Japan, with their advanced manufacturing capabilities and significant investments in automotive technology, are leading the charge. The region's focus on electric vehicles and smart cars, combined with a growing demand for connected features, has accelerated the adoption of OTA updates. As these nations continue to leverage their technological expertise and vast consumer base, the growth trajectory for the OTA market in Asia Pacific looks promising.

Product Code: 2087

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Platform providers
- 3.2.2 Suppliers
- 3.2.3 Distributors/ Logistics
- 3.2.4 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand and production of connected vehicles
  - 3.8.1.2 Rising emphasis on advanced car infotainment systems
  - 3.8.1.3 Growing advancements in the connectivity technology
  - 3.8.1.4 Rising demand for autonomous vehicles
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Issues related to data security and privacy
  - 3.8.2.2 High cost involved in automotive OTA updates
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn)

5.1 Key trends
5.2 Passenger vehicles
5.3 Commercial vehicles
- 5.3.1 Light commercial vehicles
- 5.3.2 Heavy commercial vehicles

Chapter 6 Market Estimates and Forecast, By Component, 2021-2032 ($Bn)

6.1 Key trends
6.2 Software
- 6.2.1 Software updates (SOTA)
- 6.2.2 Firmware updates (FOTA)
6.3 Services

Chapter 7 Market Estimates and Forecast, By Application, 2021-2032 ($Bn)

7.1 Key trends
7.2 Telematics control unit (TCU)
7.3 Electronic control unit (ECU)
7.4 Infotainment
7.5 Safety and security
7.6 Others

Chapter 8 Market Estimates and Forecast, By Connectivity, 2021-2032 ($Bn)

8.1 Key trends
8.2 Cellular (4G/5G)
8.3 Wi-Fi
8.4 Bluetooth
8.5 Satellite

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
- 9.6.4 Rest of MEA

Chapter 10 Company Profiles

10.1 Aptiv PLC
10.2 BlackBerry QNX Software Systems Limited
10.3 Bosch Mobility Solutions
10.4 Continental AG
10.5 Digi International Inc.
10.6 ExcelFore Technologies, Inc.
10.7 Ficosa International S.A.
10.8 Harman International Industries, Incorporated
10.9 HCL Technologies
10.10 Infineon Technologies AG
10.11 Intel Corporation
10.12 Mender, Inc.
10.13 Microsoft Corporation
10.14 Mojio
10.15 NXP Semiconductors N.V.
10.16 Particle Industries, Inc.
10.17 Red Bend Software
10.18 Sibro Technologies Inc.
10.19 Thales Group
10.20 Wind River Systems, Inc.