Progressive Web App Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Description

The Global Progressive Web App Market was valued at USD 1.3 billion in 2023 and is projected to grow at over 26% CAGR from 2024 to 2032 led by the surge in demand for swift, responsive, and offline-capable web applications. Companies are adopting these solutions not only to boost user engagement but also to cut down on development costs when compared to traditional native apps.

As businesses increasingly prioritize user experience, they are turning to web applications that mimic app-like interactions. This shift is evident as companies strive to deliver fast-loading, seamless, and offline-capable experiences across diverse devices. The combination of heightened user engagement, accessibility, cost savings, and cross-platform functionality is driving the rapid adoption of these applications. For example, in March 2024, Google Chrome rolled out updates that make it easier for users to transform their preferred websites into standalone applications. This enhancement allows users to engage with websites outside the conventional browser interface for offering a more app-centric experience.

The overall industry is classified into component, device, features, industry vertical, end-user, and region.

The market is segmented by component into platforms and services. In 2023, platforms dominated with a share exceeding 76%. These platforms are increasingly adopting Progressive Web Apps (PWAs) to provide enriched, app-like experiences. This shift enables users to access high-performance applications directly from their browsers, negating the need for separate installations. By integrating PWAs, platforms not only elevate user engagement but also meet the growing demand for responsive and accessible digital solutions.

End-user segmentation of the progressive web app market includes SME and large enterprises. In 2023, large enterprises held a significant 56% market share. These enterprises are turning to progressive web apps to boost customer engagement and optimize operations. With PWAs, they benefit from enhanced performance, offline capabilities, and compatibility across platforms. This strategy not only trims down development costs and time but also ensures a consistent, top-notch user experience across devices, leading to heightened efficiency and customer satisfaction.

In 2023, North America led the global progressive web app market, capturing a substantial 37% share. Companies in the region are increasingly weaving Progressive Web Apps (PWAs) into their strategies to elevate customer engagement and refine digital experiences. Given the region's tech-savvy audience and emphasis on mobile-first strategies, businesses are leveraging PWAs for faster, more responsive applications, even in offline scenarios. This momentum is further supported by a strong infrastructure and active developer communities.

Product Code: 11056

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Technology providers
- 3.2.2 Development platforms and frameworks
- 3.2.3 Cloud service providers
- 3.2.4 Content delivery networks (CDNs)
- 3.2.5 Third-party API providers
- 3.2.6 Marketing and distribution channels
- 3.2.7 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Technology Differentiators
- 3.6.1 Progressive enhancement and compatibility
- 3.6.2 App-like user experience
- 3.6.3 SEO benefits
- 3.6.4 Offline functionality and service workers
- 3.6.5 Others
3.7 Key news and initiatives
3.8 Regulatory landscape
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Increasing mobile device usage for online activities
  - 3.9.1.2 Demand for faster, responsive web applications
  - 3.9.1.3 Cost-effective development compared to native apps
  - 3.9.1.4 Offline functionality for uninterrupted user experience
- 3.9.2 Industry pitfalls and challenges
  - 3.9.2.1 Compatibility issues with older web browsers
  - 3.9.2.2 Security concerns with web-based applications
3.10 Growth potential analysis
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Component, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Platform
5.3 Services
- 5.3.1 Deployment
- 5.3.2 Testing
- 5.3.3 Maintenance

Chapter 6 Market Estimates and Forecast, By Device, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Mobile
6.3 Desktop
6.4 Web

Chapter 7 Market Estimates and Forecast, By Features, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Offline functionality
7.3 Push notifications
7.4 Home screen shortcuts
7.5 Others

Chapter 8 Market Estimates and Forecast, By Industry Vertical, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 E-commerce
8.3 Media and entertainment
8.4 Travel and hospitality
8.5 Social media
8.6 Banking and finance
8.7 Healthcare
8.8 Education
8.9 Others

Chapter 9 Market Estimates and Forecast, By End-User, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 SME
9.3 Large enterprises

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Spain
- 10.3.5 Italy
- 10.3.6 Russia
- 10.3.7 Nordics
- 10.3.8 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 South Africa
- 10.6.3 Saudi Arabia
- 10.6.4 Rest of MEA

Chapter 11 Company Profiles

11.1 Alokai (former Vue Storefront)
11.2 Altoros
11.3 Devsu
11.4 DockYard Inc.
11.5 Fujitsu
11.6 Google
11.7 IBM
11.8 Liferay
11.9 Microsoft
11.10 Mozilla
11.11 Netlify
11.12 OutSystems
11.13 PWA Rocks
11.14 React
11.15 Simbla
11.16 StackBlitz
11.17 Telerik
11.18 Think360
11.19 Vercel
11.20 Vue.js