Flushable Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Description

The Global Flushable Wipes Market was valued at approximately USD 3.0 billion in 2023 and is projected to grow at a CAGR of 5.4% from 2024 to 2032. Increased awareness of personal hygiene, bolstered by health professionals' recommendations, has led to a surge in the use of flushable wipes. About 22 million Americans utilize wipes 31 times or more each week. The demand for flushable baby wipes, which are gentle yet effective, is rising as they help maintain cleanliness and prevent nappy rash. This heightened focus on personal hygiene boosts demand for flushable wipes across various demographics and applications and spurs innovations in product offerings.

The overall flushable wipes industry is classified based on product type, scent type, consumer group, material, price range, distribution channel, and region.

The global flushable wipes market can be divided into wet wipes and dry wipes based on product type. In 2023, the wet wipes segment accounted for approximately 68% of the total market share and is projected to grow at a CAGR of 5.5% during the forecast period. Manufacturers are increasingly turning to biodegradable and compostable materials for wet wipes. Both consumers and regulators are pushing for products that decompose easily, reducing their environmental impact. Wet wipes infused with antimicrobial or antibacterial agents are gaining traction, particularly in healthcare and personal hygiene.

The global flushable wipes market is segmented into adult care and baby care based on the consumer group. In 2023, the adult care segment captured roughly 81% of the total market share and is expected to grow at a CAGR of 5.3% during the forecast period. Busy adults, especially those on the move, are placing a premium on convenient personal hygiene solutions. Flushable wipes have become a preferred option for quick and effective cleanliness. Adults are driving demand for wipes suited for various purposes, from hand cleansing and facial care to general hygiene. Adults with sensitive skin or allergies are on the lookout for hypoallergenic and dermatologically tested wipes.

In 2023, North America held a dominant position in the global flushable wipes market with a share of approximately 38% and is projected to grow at a CAGR of around 5.3% during the forecast period. The growth of the North American flushable wipes market is driven by consumer preferences, regulatory changes, and market trends. Consumers are increasingly valuing convenience and hygiene in their choices. Flushable wipes are becoming more popular, especially among those with busy lifestyles. Baby wipes remain in high demand, essential for diaper changes and overall infant care.

Product Code: 10953

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis.
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing concerns about personal hygiene and cleanliness
  - 3.2.1.2 Rising demand for organic flushable wipes
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Flushability issues
  - 3.2.2.2 Change in customer preference
3.3 Growth potential analysis
3.4 Future trend analysis
3.5 Price analysis
3.6 Raw material analysis
3.7 Consumer buying behavior
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type (USD Billion) (Thousand Units)

5.1 Key trends
5.2 Wet wipes
5.3 Dry wipes

Chapter 6 Market Estimates and Forecast, By Scent Type (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Scented
6.3 Unscented

Chapter 7 Market Estimates and Forecast, By Consumer Group (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Adult care
7.3 Baby care

Chapter 8 Market Estimates and Forecast, By Material (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Biodegradable
8.3 Nonbiodegradable

Chapter 9 Market Estimates and Forecast, By Price Range (USD Billion) (Thousand Units)

9.1 Key trends
9.2 Low
9.3 Medium
9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel (USD Billion) (Thousand Units)

10.1 Key trends
10.2 Online
- 10.2.1 E-Commerce sites
- 10.2.2 Company website
10.3 Offline
- 10.3.1 Specialty stores
- 10.3.2 Mega retail stores
- 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region (USD Billion) (Thousand Units)

11.1 Key trends, by region
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Malaysia
- 11.4.7 Indonesia
- 11.4.8 Rest of Asia Pacific
11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Rest of Latin America
11.6 MEA
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 South Africa
- 11.6.4 Rest of MEA

Chapter 12 Company Profiles

12.1 Albaad
12.2 Ahlstrom
12.3 Berry Global Inc.
12.4 Codi Group
12.5 Diamond Wipes International Inc.
12.6 John Dale Ltd
12.7 Kelheim Fibres GmbH
12.8 Kimberly-Clark Worldwide, Inc.
12.9 NEVA Global Group
12.10 Nice-Pak International
12.11 Nolken Hygiene Products GmbH
12.12 P&G
12.13 Reynolds Consumer Products
12.14 S. C. Johnson and Son
12.15 Saraco Industries Ltd.