Men's Underwear Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

The Global Men's Underwear Market was valued at USD 74.6 billion in 2023 and is projected to grow at a CAGR of 5.5% from 2024 to 2032. Fashion trends significantly influence market growth. Modern designs that blend comfort and style are capturing consumer interest. Trends like athletic aesthetics, minimalist designs, and vibrant prints have increased demand for diverse and fashionable underwear options.

Brand influence and celebrity endorsements play a pivotal role in shaping consumer preferences. High-profile marketing campaigns and collaborations with celebrities elevate the appeal of certain brands and styles, swaying purchasing decisions. A report from the National Retail Federation highlights that 65% of consumers are more inclined to purchase a product with celebrity endorsement. Technological advancements in fabric and materials have enhanced the comfort and functionality of men's underwear. Innovations such as moisture-wicking fabrics, breathable materials, and stretchable blends have boosted comfort and spurred greater consumer demand.

The rise of e-commerce has transformed underwear purchasing. Online platforms and direct-to-consumer models provide unparalleled convenience and a broader product range, driving growth in digital sales channels. The U.S. Census Bureau noted a 7.8% surge in e-commerce sales in 2023. Fabrics excelling in breathability and moisture management are increasingly sought after, especially by those with active lifestyles or residing in warmer regions. These features are essential for maintaining comfort and avoiding sweat-related issues.

The overall men's underwear industry is classified based on product, material, and region.

The market is segmented by product type, including briefs, boxers, boxer briefs, trunks, hipsters, thongs, and others. Briefs, valued at USD 23.2 billion in 2023, are projected to reach USD 39.7 billion by 2032. Their classic design and snug fit make them a daily favorite for many men. The simplicity and traditional support of briefs drive their demand, with many opting for them during sports and physical activities. Recent fabric innovations, like moisture-wicking and compression materials, further bolster their appeal for athletic use.

Material-wise, the market encompasses cotton, polyester, modal, nylon, bamboo, and others. Cotton dominated in 2023 with a 41% market share and shows promising growth. Celebrated for its softness and breathability, cotton is a staple for daily wear. Polyester's durability and resistance to wear attract consumers seeking longevity. Modal, often likened to silk for its softness, elevates comfort levels. Nylon's strength and stretchability make it ideal for performance-oriented underwear. Bamboo stands out for its eco-friendliness, being a renewable resource produced with fewer chemicals. Additionally, blends and specialty fabrics, like spandex, provide enhanced flexibility, support, and features such as shape retention.

North America accounted for a men's underwear market of approximately USD 19.7 billion in 2023, with projections reaching USD 32.3 billion by 2032. North American consumers enjoy a diverse selection of materials, from cotton and modal to bamboo and various blends. Comfort is the primary driving force. U.S. consumers emphasize the importance of a snug yet comfortable fit in their underwear. Innovations in waistband design, seamless construction, and advanced fabric technology are paramount to meet this demand.