PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1570607
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1570607
The Global Anti-Graying Hair and Beard Products Market was valued at USD 158 million in 2023 and is projected to grow at 3.9% CAGR from 2024 to 2032. Driven by heightened awareness of the drawbacks of synthetic components, consumers are increasingly gravitating towards natural and organic anti-graying products. In response, brands are shifting their focus to formulations enriched with natural extracts, essential oils, and herbal ingredients.
A notable trend is the growing preference for multi-functional products. These not only address graying but also provide benefits like hair strengthening, moisturizing, and protection from environmental damages. Such comprehensive solutions appeal to consumers who prioritize convenience and added advantages. Additionally, a surge in demand for eco-friendly packaging and sustainably sourced ingredients underscores the rising environmental consciousness among consumers.
The overall anti-graying hair and beard products industry is categorized based on product type, ingredients, price range, consumer group, distribution channel, and region.
The market, categorized by product type, includes anti-graying creams, shampoos, conditioners, oils, and more. In 2023, anti-graying creams generated approximately USD 45 million in revenue, with projections reaching USD 66 million by 2032. The efficacy of these creams is bolstered by advanced active ingredients, natural extracts, and personalized blends. Such innovations attract consumers seeking reliable solutions, driving segment growth. Moreover, premium anti-graying creams, made with high-quality ingredients and customized solutions, are witnessing increased demand from quality-conscious consumers willing to invest more. This trend significantly propels market expansion.
Segmented by consumer group, the market encompasses men, women, and unisex products. In 2023, men dominated the market with a share of about 57%, projected to rise to 58% CAGR through 2032. The growing emphasis on male grooming and personal care is evident, with men increasingly purchasing products to enhance their appearance. This trend includes a notable uptick in anti-aging products, such as specialized hair treatments and beard lotions. These products also address distinct male concerns, like the coarser, thicker hair often associated with aging, drawing men towards these targeted solutions.
North America, commanding a market share of 34% in 2023, is anticipated to grow at 4.2% CAGR from 2024 to 2032. The North American consumer base is not only informed but also places a premium on personal grooming and anti-aging products. The demand for anti-graying solutions is rooted in a keen awareness of aging signs and a commitment to appearance maintenance. Leading the charge in technological advancements and product innovation, North American companies excel in crafting unique blends and integrating cutting-edge ingredients into their offerings, propelling regional market growth.