PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1570577
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1570577
The Global pH-Based Lipstick Market was valued at USD 609.4 million in 2023 and is projected to grow at a CAGR of 2.6% from 2024 to 2032. The rising trend of personalized beauty products, particularly among women, is a significant driver for this growth. Additionally, the boom in e-commerce platforms is helping in propelling the market forward.
Data from the U.S. Census Bureau highlights a 7.8% increase in e-commerce sales in the U.S. in 2023. Manufacturers are strategically launching their products on major e-commerce platforms like Nykaa, Myntra, and Purple, which are particularly popular among women. These platforms not only entice customers with attractive deals and discounts on beauty products but also broaden the audience reach.
The overall industry is divided into product type, finish type, ingredient type, price, distribution channel, and region.
Based on product type, the market is segmented into bullet lipstick, liquid lipstick, gel lipstick, and others. The bullet lipsticks segment led the market, generating a revenue of USD 225 million, with projections to reach USD 277.6 million by 2032. Bullet lipsticks hold a dominant position in the global lipstick market, thanks to their timeless appeal and versatility for catering to a diverse consumer base. Their traditional shape ensures precise application, enhancing accessibility for users.
Segmented by ingredient type, the pH-based lipstick market divides into natural and synthetic categories. The synthetic ingredients segment captured a 56% market share in 2023 and is projected to grow at a CAGR of 2.8% during 2024-2032. The preference for synthetic ingredients in the pH lipstick market stems from their reliability in achieving consistent color-changing effects. As pH lipsticks adapt their hue based on the user's skin pH, the stability offered by synthetic ingredients is crucial. This ensures precise pigment formulation and control, leading to predictable and consistent color changes.
Asia Pacific pH-based lipstick market generated a notable revenue of USD 235.5 million, with expectations to hit USD 298.2 million by 2032. The region's dominance in the pH-based lipstick market is largely attributed to its vibrant beauty and skincare culture, especially in trendsetting nations like South Korea and Japan. These countries are at the forefront of beauty innovations, with consumers eager to embrace novel products, such as color-changing pH lipsticks. Furthermore, the region's expansive and youthful population, coupled with rising disposable incomes, amplifies the demand for premium beauty products.