Social Media Crisis Management Services Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Description

The Global Social Media Crisis Management Services Market size is projected to grow at over 21% CAGR from 2024 to 2032, driven by the surging use of social media platforms.

As social media becomes increasingly central to daily communication and business operations, organizations are turning to specialized services to navigate and mitigate potential crises. These services emphasize real-time monitoring, swift response strategies, and effective communication to manage adverse situations and safeguard reputations. Reports indicate that 61.4% of Global population engages with social media. This extensive engagement amplifies the demand for social media crisis management services, crucial for navigating and mitigating reputational risks in today's digital landscape.

The overall market is segregated into service type, deployment mode, organization size, end user industry, and region.

Based on service type, the social media crisis management services market share from the consulting services segment is estimated to rise at a significant rate from 2024 to 2032. This growth is fueled by businesses increasingly seeking guidance to navigate online reputation challenges. Experts actively monitor social media channels, addressing potential crises before they escalate. Through these consulting services, businesses are equipped to manage adverse situations, safeguarding their online presence and fortifying themselves against future challenges.

Social media crisis management services industry value from the media and entertainment end user segment is anticipated to grow at a substantial CAGR through 2032. This is owing to the rising adoption to handle the unique challenges of media and entertainment sector. The dynamic nature of media and entertainment coupled with the rapid spread of information is driving the need for social media crisis management specialized services to ensure effective crisis management and protect the integrity of brands and content.

Regionally, the Asia Pacific social media crisis management services market size is predicted to depict a robust CAGR between 2024 and 2032, largely due to stringent regulatory and compliance mandates. These services play a pivotal role in ensuring organizations not only adhere to local regulations but also meet international standards in managing online reputations and crises. As regulations evolve, crisis management services will also expand to ensure adept and lawful navigation of social media challenges in the region.

Product Code: 10438

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing frequency of social media crises
  - 3.8.1.2 Growing importance of online reputation management
  - 3.8.1.3 Advancements in monitoring and analytics tools
  - 3.8.1.4 Increasing regulatory and compliance requirements
  - 3.8.1.5 Expansion of social media platforms and user base
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Difficulty in predicting and preempting crises
  - 3.8.2.2 Balancing swift response with accurate information
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Type, 2021 - 2032 (USD million)

5.1 Key trends
5.2 Monitoring and alerting services
5.3 Crisis communication services
5.4 Reputation management services
5.5 Consulting services
5.6 Training and workshops
5.7 Data analytics and reporting services

Chapter 6 Market Estimates and Forecast, By Deployment Mode, 2021 - 2032 (USD million)

6.1 Key trends
6.2 On-premises
6.3 Cloud-based

Chapter 7 Market Estimates and Forecast, By Organization Size , 2021 - 2032 (USD million)

7.1 Key trends
7.2 Large enterprises
7.3 Small and medium-sized enterprises (SME)

Chapter 8 Market Estimates and Forecast, By End-User Industry, 2021 - 2032 (USD million)

8.1 Key trends
8.2 Government and public sector
8.3 Healthcare
8.4 Financial services
8.5 Retail and E-commerce
8.6 Media and entertainment
8.7 Hospitality and travel
8.8 Manufacturing and industrial
8.9 Other Industries

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 (USD million)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA

Chapter 10 Company Profiles

10.1 Hootsuite
10.2 Sprout Social
10.3 Meltwater
10.4 Brandwatch
10.5 Mention
10.6 Zoho Social
10.7 Agorapulse
10.8 Buffer
10.9 Sprinklr
10.10 Sysomos
10.11 Cision
10.12 Talkwalker
10.13 Khoros
10.14 NetBase Quid
10.15 Radian6 (Salesforce)
10.16 NUVI
10.17 Synthesio (Ipsos)
10.18 Reputation.com
10.19 Digimind
10.20 Socialbakers
10.21 Clarabridge
10.22 Mavrck
10.23 Crisp Thinking
10.24 CoSchedule
10.25 Planable
10.26 Sendible
10.27 Iconosquare