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PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1544542

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PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1544542

SVOD Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

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PAGES: 260 Pages
DELIVERY TIME: 2-3 business days
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Global SVOD market size will exhibit an 11% CAGR from 2024 to 2032. Investments in unique and exclusive content are pivotal in attracting subscribers to SVOD services, as consumers seek fresh and distinctive programming not available elsewhere. Expanding content libraries allows SVOD providers to offer diverse options, catering to varied tastes and preferences. This strategy enhances the appeal of the service and fosters subscriber retention. As SVOD platforms continuously invest in original and compelling content, they drive market growth by attracting new subscribers and satisfying the evolving demands of existing users.

For instance, in May 2024, Canal+ Group is expanding its services in German-speaking countries with the launch of the M7 SVOD service. M7 Deutschland will present an enhanced product portfolio, including this new subscription video-on-demand offering. This move highlights the increasing importance of regional players in driving market growth and competition. It also underscores a broader trend where established media companies are investing in SVOD services to capture diverse audiences and strengthen their market presence.

The SVOD industry is segregated based on content, pricing model, device, and region.

The mobile devices segment will undergo notable transformation over 2024-2032 as smartphones and tablets become central to the streaming experience. The convenience of accessing content on the go drives consumer preference for mobile-friendly platforms, boosting demand for SVOD services optimized for these devices. Enhanced mobile features, such as offline viewing and adaptive streaming, further attract users. As more viewers rely on mobile devices for entertainment, this segment will secure the largest share of the SVOD market, reflecting the shift towards portable and flexible viewing options.

The affordable segment will establish a considerable foothold by 2032, owing to its widespread appeal among budget-conscious consumers. As viewers seek cost-effective ways to access a diverse range of content, affordable subscription plans become increasingly attractive. Providers are responding with tiered pricing models and promotional offers, making streaming services accessible to a broader audience. This emphasis on affordability drives market growth and enhances the segment's dominance by appealing to a significant portion of the consumer base.

Asia Pacific SVOD industry will secure a considerable growth rate through 2032, driven by rapid economic growth, increasing internet access, and rising disposable incomes. The region's expanding middle class and preference for on-demand content are driving demand for SVOD services. Localized content offerings and competitive pricing strategies by regional providers are further fueling market expansion. The dynamic growth and digital transformation in Asia Pacific make it a substantial contributor to the SVOD market.

Product Code: 10072

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research and validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Content creators
    • 3.2.2 Platforms
    • 3.2.3 Distribution channels
    • 3.2.4 Viewers
    • 3.2.5 Profit margin analysis
  • 3.3 Technology and innovation landscape
  • 3.4 Patent analysis
  • 3.5 Key news and initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Increasing internet penetration
      • 3.7.1.2 Rising adoption of smart devices
      • 3.7.1.3 Increasing consumer demand for flexibility
      • 3.7.1.4 Rising innovations in streaming technology
    • 3.7.2 Industry pitfalls and challenges
      • 3.7.2.1 High content licensing and production costs
      • 3.7.2.2 Growing digital piracy and unauthorized distribution of content
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Content, 2021 - 2032 ($Bn)

  • 5.1 Key trends
  • 5.2 General entertainment
    • 5.2.1 Premium
    • 5.2.2 Affordable
    • 5.2.3 Ad-supported
  • 5.3 Niche content
    • 5.3.1 Premium
    • 5.3.2 Affordable
    • 5.3.3 Ad-supported
  • 5.4 Original programming
    • 5.4.1 Premium
    • 5.4.2 Affordable
    • 5.4.3 Ad-supported

Chapter 6 Market Estimates and Forecast, By Pricing Model, 2021 - 2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Premium
  • 6.3 Affordable
  • 6.4 Ad-supported

Chapter 7 Market Estimates and Forecast, By Device, 2021 - 2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Mobile devices
  • 7.3 Smart TVs
  • 7.4 Desktop and laptops
  • 7.5 Streaming devices
  • 7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Mn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 UK
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Russia
    • 8.3.6 Spain
    • 8.3.7 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Southeast Asia
    • 8.4.7 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 UAE
    • 8.6.2 South Africa
    • 8.6.3 Saudi Arabia
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 Amazon Prime Video
  • 9.2 Apple TV+
  • 9.3 Britbox
  • 9.4 Crave
  • 9.5 Crunchyroll
  • 9.6 DAZN
  • 9.7 Discovery+
  • 9.8 Disney+
  • 9.9 ESPN+
  • 9.10 HBO Max
  • 9.11 Hulu
  • 9.12 iQIYI
  • 9.13 Netflix
  • 9.14 Paramount+
  • 9.15 Peacock
  • 9.16 Shahid VIP
  • 9.17 Stan
  • 9.18 Tencent Video
  • 9.19 Viu
  • 9.20 YouTube Premium
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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