Swimwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026

Description

The Global Swimwear Market was valued at USD 22.9 billion in 2025 and is estimated to grow at a CAGR of 6.3% to reach USD 41.7 billion by 2035.

Growth is supported by rising global focus on health, wellness, and active lifestyles, which has increased participation in water-based fitness and recreational activities. As swimming and aquatic exercise gain year-round relevance, swimwear is increasingly viewed as essential apparel rather than a seasonal purchase. Consumers place growing importance on performance-oriented materials that offer comfort, durability, and quick-drying characteristics, while protection-focused fabric features also influence buying decisions. Expanding leisure travel and improved access to coastal and resort destinations further stimulate demand for swimwear across age groups. At the same time, swimwear has evolved beyond utility, becoming an expression of personal style and lifestyle identity. Design innovation, fabric advancements, and broader product availability have expanded consumer adoption across multiple use cases. As fitness engagement, travel activity, and fashion consciousness continue to intersect, the swimwear industry remains positioned for sustained global expansion.

Market Scope
Start Year	2025
Forecast Year	2026-2035
Start Value	$22.9 Billion
Forecast Value	$41.7 Billion
CAGR	6.3%

The bikini category generated USD 9.1 billion in 2025 and is forecast to grow at a CAGR of 7.1% from 2026 to 2035. This segment benefits from its strong association with leisure and travel apparel, along with rising demand for visually distinctive and trend-driven designs that elevate swimwear as a fashion-focused product.

The women segment held 73.1% share in 2025, and this segment is projected to grow at a CAGR of 6.7% through 2035. Demand is driven by evolving fashion preferences, lifestyle shifts, and higher engagement in water-related activities, which encourage frequent purchases of both functional and design-forward swimwear options.

United States Swimwear Market captured USD 5.9 billion in 2025 and is expected to grow at a CAGR of 6.3% from 2026 to 2035. Market growth is supported by strong wellness awareness, leisure travel culture, and rising consumer interest in versatile swimwear that blends performance with style.

Key companies operating in the Global Swimwear Market include Nike Inc., Adidas AG, Puma, Arena SpA (Berkshire Hathaway), LVMH Moet Hennessy Louis Vuitton, PVH Corp., Pentland Group, Perry Ellis International, Quiksilver Inc., Swimwear Anywhere Inc. (TYR Sports Inc.), La Jolla Group, Tennor Holding BV (La Perla), American Apparel Inc., Marysia LLC, and TJ Swim. Companies in the Global Swimwear Market strengthen their market presence through continuous design innovation and material advancement. Brands invest in developing performance-driven fabrics that improve comfort, durability, and versatility. Strategic branding and targeted marketing campaigns help companies connect with evolving consumer lifestyles and fashion preferences. Expanding direct-to-consumer channels and strengthening retail partnerships improve global reach and customer engagement. Many players focus on seasonal product refreshes and inclusive sizing to broaden their customer base.

Product Code: 8771

Chapter 1 Methodology & Scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
1.5 Primary research and validation
- 1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations

Chapter 2 Executive Summary

2.1 Industry 360° synopsis
2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Product type
- 2.2.3 Material
- 2.2.4 Price
- 2.2.5 End use
- 2.2.6 Distribution channel
2.3 CXO perspectives: Strategic imperatives
- 2.3.1 Key decision points for industry executives
- 2.3.2 Critical success factors for market players
2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Heightened awareness of health and fitness
  - 3.2.1.2 Surge in beach and resort tourism
  - 3.2.1.3 Increasing disposable incomes and evolving lifestyles
  - 3.2.1.4 Emphasis on customization and personalization
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Intense competition & swift fashion cycles
  - 3.2.2.2 Fluctuations in costs & supply chain
- 3.2.3 Opportunities
  - 3.2.3.1 Emphasis on inclusive & customizable designs
  - 3.2.3.2 Growth of e-commerce & digital evolution
3.3 Growth potential analysis
3.4 Future market trends
3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.2 Emerging technologies
3.6 Price trends
- 3.6.1 By region
- 3.6.2 By product type
3.7 Regulatory landscape
- 3.7.1 Standards and compliance requirements
- 3.7.2 Regional regulatory frameworks
- 3.7.3 Certification standards
3.8 Trade statistics
- 3.8.1 Major importing countries
- 3.8.2 Major exporting countries
3.9 Porter';s analysis
3.10 PESTEL analysis
3.11 Consumer behavior analysis
- 3.11.1 Purchasing patterns
- 3.11.2 Preference analysis
- 3.11.3 Regional variations in consumer behavior
- 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2025

4.1 Introduction
4.2 Company market share analysis
- 4.2.1 By Region
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 Latin America
  - 4.2.1.5 Middle East & Africa
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2022 - 2035, (USD Billion) (Million Units)

5.1 Key trends
5.2 One-piece swimsuit
5.3 Two-piece swimsuit
5.4 Swimming trunks
5.5 Bikini
5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2022 - 2035, (USD Billion) (Million Units)

6.1 Key trends
6.2 Polyester/Nylon
6.3 Spandex
6.4 Others

Chapter 7 Market Estimates & Forecast, By Price, 2022 - 2035, (USD Billion) (Million Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2022 - 2035, (USD Billion) (Million Units)

8.1 Key trends
8.2 Men
8.3 Women
8.4 Kids

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Million Units)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce website
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Department stores & hypermarkets
- 9.3.2 Specialty stores
- 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
- 10.4.7 Malaysia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa

Chapter 11 Company Profiles

11.1 Adidas AG
11.2 American Apparel Inc.
11.3 Arena SpA (Berkshire Hathaway)
11.4 La Jolla Group
11.5 LVMH Moet Hennessy Louis Vuitton
11.6 Marysia LLC
11.7 Nike Inc.
11.8 Pentland Group
11.9 Perry Ellis International
11.10 Puma
11.11 PVH Corp.
11.12 Quiksilver Inc.
11.13 Swimwear Anywhere Inc. (TYR Sports Inc.)
11.14 Tennor Holding BV (La Perla)
11.15 TJ Swim

Swimwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035