Hair Scrunchies Market - By Material (Fabric, Satin, Crystal, Velvet, Others), By Price Range (Low, Medium, High), By Size (Small, Medium, Large), By Color Type (Single colored, Multi-colored, Printed), Forecast 2024 - 2032

Global Hair Scrunchies Market Size will grow at 5.4% CAGR during 2024-2032, driven by the increasing emphasis on personal grooming and hairstyling, the rising popularity of athleisure and casual wear, and social media influence on fashion trends.

The migration of populations to urban centers has led to the adoption of modern lifestyles characterized by an increased focus on personal grooming and style. For instance, as per the World Bank, currently, over 50% of the world's population resides in urban areas. Anticipations indicate that by 2045, the global urban population will surge to 6 billion, marking a 1.5-fold increase.

The convenience and versatility of hair scrunchies make them appealing to urban dwellers who lead fast-paced lives and require quick yet fashionable hairstyling solutions. Simultaneously, shifting fashion preferences are driving the resurgence of hair scrunchies. Influenced by celebrity endorsements, social media influencers, and cultural phenomena, the demand for hair scrunchies has soared among consumers seeking to infuse their look with a touch of vintage charm while staying on-trend. The convergence of urban living and dynamic fashion trends creates a fertile ground for the proliferation of hair scrunchies as a staple accessory in the wardrobes of style-conscious individuals.

The Hair Scrunchies Market is classified based on material, price range, size, color type, and region.

Crystal-embellished hair scrunchies from the material segment will grow substantially over 2024-2032 as consumers seek a touch of elegance and glamour in their everyday hairstyles. The incorporation of crystals adds a luxurious aesthetic to traditional scrunchies, making them suitable for both casual and formal occasions. Market players are leveraging this trend by introducing a diverse range of crystal-embellished scrunchies, thereby inducing segment growth.

Medium-priced hair scrunchies market share will expand rapidly through 2032 as consumers seek a balance between affordability and quality. Medium-priced scrunchies offer a blend of durability, comfort, and style, making them accessible to a wide range of consumers without compromising product performance. With an increasing focus on value-driven purchases, medium-priced scrunchies are positioned as attractive options for budget-conscious shoppers.

Asia Pacific Hair Scrunchies Industry will garner tremendous gains during 2024-2032, driven by rising disposable incomes, urbanization, and changing fashion preferences. Countries like China, Japan, South Korea, and India are witnessing a surge in demand for hair accessories, fueled by the influence of social media influencers, celebrity endorsements, and the growing popularity of online shopping platforms.