Strategic Intelligence: Genomics (2025)

Genomics refers to the study of an entire set of DNA within an organism. This includes researching their molecular components, structures and functions of genes, and developing technologies that map and edit sequences of DNA. There are many facets to the genomics market, like direct-to-consumer genetic (DTC-GT), prenatal screening, carrier, cancer, human leukocyte antigen (HLA) typing, and rare disease testing.

DTC-GT had been a rapidly expanding market that generated substantial amounts of revenue and public interest. DTC-GT is one format a person can get genetic testing through, the other option is through a healthcare provider. Thus, test types like genetic risk and carrier screening can be seen in both test formats. However, some of these DTC-GT tests can tell you if you have genetic markers for certain cancers or diseases. It has gained public scrutiny over privacy concerns over the service providers' handling of consumers' genomic data. For instance, in 2023, there was a huge security breach of seven million people by 23andMe. Although this market had grown remarkably in earlier years, a slower growth rate in the past couple of years suggests the market has approached saturation, with continued declining future usage.

Scope

• Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
• Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
• More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.

Reasons to Buy

• Understand and identify the "better for you" alcohol drinks innovation trend that consumers are interested in.
• Identify the specific aspects of healthiness that will appeal to consumers in the sector.
• Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.