Opportunities in the Global Oral Hygiene Sector 2024

Provides an overview of current oral hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global oral hygiene sector recorded value sales of $48.1 billion in 2023 and is forecast to reach to $56.8 billion in 2028, registering a compound annual growth rate (CAGR) of 3.4%. The Americas was the largest region accounting for a value share of 36.4%, closely followed by Asia-Pacific with a 34.9% share. Toothpaste was the largest category, amassing a value share of 53.4%, followed by toothbrushes & replacement heads and mouthwash categories with shares of 24.5% and 13%, respectively. Among all the categories, mouthwash is forecast to record the fastest value CAGR during 2023-28 (forecast period), at 3.4%. The US, China, and Brazil were the largest markets for oral hygiene, globally.

Key Highlights

• With growing concerns around synthetic ingredients in oral hygiene products among consumers, there has been an increase in demand for natural and plant-based ingredients.
• Consumers are looking for safe ingredients . As a result, manufacturers are formulating oral hygiene products using naturally sourced and safe ingredients.
• The oral hygiene sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global oral hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including oral hygiene, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global oral hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, health & beauty stores, parapharmacies/drugstores, direct sellers, department stores, convenience stores, cash & carries and warehouse clubs, "dollar stores", variety stores & general merchandise retailers, chemists/pharmacies, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of oral hygiene.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates