The global vitamin and dietary supplements sector was valued at $129.1 billion in 2023 and is expected to yield a CAGR of 4.1% during 2023-28, to reach $157.6 billion in 2028. The global vitamin and dietary supplements sector was fragmented in 2023, with the top five companies accounting for a value share of 12.4%, led by Amway with a value share of 3%.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Key Highlights
- The Asia-Pacific region led the global vitamin and dietary supplement sector in terms of value sales. Amway emerged as the market leader, followed by Nestle, Haleon, Bayer Group, and Herbalife International. In 2023, direct selling was the primary distribution channel for vitamin and dietary supplements worldwide. Increasing consumer awareness of health and wellness is expected to drive demand in the vitamins and minerals category. Additionally, as consumers prioritize traditional and herbal ingredients, there is a growing preference for natural and organic supplements.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global vitamins and dietary supplements sector, analyzing data from 108 countries. It includes analysis of the following -
- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
- Change in consumption: Provides an overview of changes in the consumption of vitamins and dietary supplements over 2018-28, at global and regional levels.
- High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2018-28, and key trends.
- Competitive landscape: Provides an overview of the leading brands at global and regional levels. The section also analyzes the market share and sales of private labels in each region.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global vitamins and dietary supplements sector in 2023. It covers direct sellers, e-retailers, parapharmacies/drugstores, chemists/pharmacies, and others. Others include hypermarkets and supermarkets, convenience stores, cash and carriers and warehouse clubs, other specialist retailers, and other channels.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates