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PUBLISHER: GlobalData | PRODUCT CODE: 1663726

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PUBLISHER: GlobalData | PRODUCT CODE: 1663726

Global Online Apparel Market to 2028

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PAGES: 46 Pages
DELIVERY TIME: 1-2 business days
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The report includes analysis, brands, and trends associated with online in the Global Online Apparel Market and the impact of inflation

The global online apparel market experienced a modest growth of 2.6% in 2023, reaching a valuation of $554.0 billion. This growth was hindered by economic challenges and a preference among consumers for the in-person shopping experience after the pandemic. As a result, the online penetration rate decreased by 0.4ppts to 26.6%. However, the market is poised for a gradual acceleration, with expectations of a 3.5% growth in 2024 and a CAGR of 4.5% from 2023 to 2028, technological advancements, particularly in artificial intelligence (AI) and augmented reality (AR), are anticipated to bolster online penetration.

Scope

  • Digital innovations will fuel future outperformance of the online market
  • Asia-Pacific is expected to overtake the Americas as biggest online region out to 2028
  • Shein's ultra-low prices and agile supply chain allow it to dominate the online market

Reasons to Buy

  • Gain a comprehensive view of the global online apparel market to 2028
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
  • Investigate current and forecast trends in the online apparel market to identify the opportunities offering the most potential
  • Understand who the main players are in the online apparel market and gain insights into their market share
Product Code: GDAP240006GS

Table of Contents

Table of Contents

01. Executive Summary

02. Key Trends in the Global Clothing & Footwear Market

  • Drivers & Inhibitors
  • Focus on product fit and website imagery will help brands battle returns
  • AI continues to trickle down into fashion to enhance online offerings
  • Brands introduce live shopping to the West to engage consumers
  • Strategies for Success

03. Global Market Size to 2028

  • Global Online Market 2018, 2023 & 2028
  • Global Online Apparel Market 2018-2028
  • Global Apparel Online vs Offline Market, 2018-2028
  • Global Apparel Online vs Offline Growth, 2018-2028
  • Global Online Apparel Market by Channel Segment, 2018-2028
  • Global Online Apparel Market Growth by Channel Segment, 2018-2028

04. Regional Performance to 2028

  • Global Online Apparel Market by Region 2018, 2023 & 2028
  • Global Online Apparel Market by Regional Growth 2018-2028
  • Top 10 Online Apparel Markets by Value, 2018-2028
  • Top 10 Online Apparel Markets by Forecast Growth, 2023-2028

05. Online Consumer Insights

  • Attitudes towards online shopping by country
  • Attitudes towards online shopping by age group
  • Consumer willingness to use AR to guide purchases
  • Consumer opinions on the helpfulness of online customer service
  • Consumer opinions on customer service chatbots using ChatGPT
  • Consumer intentions from ordering items online from abroad

06. Competitive Landscape: Market Shares & Retailer Profiles

  • Top 10 Global Online Apparel Retailers: 2022-2024
  • Top 10 Global Online Apparel Brands: 2022-2024
  • Retailer in Focus: Shein
  • Retailer in Focus: Amazon
  • Retailer in Focus: Zalando
  • Retailer in Focus: ASOS
  • Retailers in Focus: About You and Cider
  • Methodology
  • Contact us
Product Code: GDAP240006GS

List of Figures

  • Reasons why UK shoppers returned their apparel purchases in the 12 months to July 2024
  • Global Online Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
  • Global Online Apparel Market Value with Annual Growth, 2018-2028
  • Global Apparel Online & Offline Market Value ($ bn) and Online Penetration (%), 2018-2028
  • Global Apparel Online vs Offline Annual Growth (%), 2018-2028
  • Global Apparel Online Specialists & Other Online Retail Market Value ($ bn) and Online Specialists' Share of Total Online Market (%), 2018-2028
  • Online Specialists vs Other Online Retail Annual Growth (%), 2018-2028
  • Share of Global Online Apparel Market by Region (%) 2018, 2023 & 2028
  • Regional Growth (%) within the Global Online Apparel Market, 2018-2028
  • Top 10 Global Online Apparel Countries by Value ($ bn) 2018, 2023, 2024 & 2028 with 2023-2028 Forecast CAGR (%)
  • Top 10 Fastest Growing Online Apparel Markets by 2023-2028 CAGR (%)
  • Consumer agreement with statements about shopping online, by country
  • Consumer agreement with statements about shopping online, by age group
  • Shoppers that would use AR (augmented reality) technology to help them choose which item to buy, by country and by age
  • Shopper agreement on not finding online customer service very helpful
  • Shopper agreement on customer service chatbots enhanced by ChatGPT being more appealing to them
  • Consumer plans to order items from abroad in the three months from December 2023
  • Top 10 Apparel Retailers by Online Market Share (%) 2022-2024, and Change in Share 2023-2024 (ppts)
  • Top 10 Apparel Brands by Online Market Share (%) 2022-2024, and Change in Share 2023-2024 (ppts)
  • Shein Online Apparel Market Share (%) 2019-2024
  • Amazon Online Apparel Market Share (%) 2019-2024
  • Zalando Online Apparel Market Share (%) 2019-2024
  • ASOS Online Apparel Market Share (%) 2019-2024
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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