Singapore Baby Food - Market Assessment and Forecasts to 2029

The number of live births in Singapore declined by 15.3% during 2017-23, reaching 33,541 in 2023. This resulted in a baby population of 107,818 in 2023. The GDP of Singapore grew by 1% in 2023, while consumer price inflation stood at 4.8%. Overall sales in value terms grew slightly in recent years with the sector registering a CAGR of 0.5% during 2017-23. In volume terms, sales decreased in 2023 registering a negative CAGR of 1.5% during 2017-23. Baby milks remained the largest category in value terms with over 86.4% of the baby food sector, followed by baby wet meals & others. Nestle and Abbott Laboratories were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60.1% of overall value sales in 2023. GlobalData estimates that the number of live births will decrease over the forecast period in Singapore. The market for baby food in the country is expected to decrease in value terms during 2023-29, registering a negative CAGR of 0.8%.

Key Highlights

• Value sales of baby milks increased from SGD193.3 million ($140 million) in 2017 to SGD197 million ($146.7 million) in 2023, registering a CAGR of 0.3% during 2017-23.
• Volume sales of the baby cereals & dry meals category fell from 0.52 million kg in 2017 to 0.47 million kg in 2023, contracting at a negative CAGR of 1.7% during 2017-23.
• Value sales of the baby wet meals & others category grew from SGD12.8 million ($9.2 million) in 2017 to SGD15.2 million ($11.3 million) in 2023, posting a CAGR of 3% during 2017-23.
• In volume terms, the baby finger food category declined from 0.037 million kg in 2017 to 0.035 million kg in 2023, registering a negative CAGR of 0.1%.
• During 2017-23, PCE on baby drinks increased by 39.5% in current price terms and by 21.6% in constant price terms.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Singapore, as part of GlobalData's global coverage of the sector. It includes an analysis of the following -

• Market environment: The report provides a comparative analysis of the value and volume shares of Singapore against the Asia-Pacific and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Singapore are compared at regional and global levels.
• Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Singaporean baby food sector.
• Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & others, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Singapore, by category. Additionally, the report provides an analysis of leading manufacturers and brands in the Singaporean baby food sector in 2023 and their market shares in each category.
• Production and trade: The report provides an analysis of imports and exports in the Singaporean baby food sector (2015-22).
• Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
• Economic background: The report also provides an outlook on macroeconomic indicators in Singapore, with a detailed summary of the economy and labor market.

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