Retail Occasions Series: All Year Gifting 2024

Table of Contents

Table of Contents

THE KEY FINDINGS

• The Key Findings
• Trend insight - in store
• Trend insight - online

CONSUMER ATTITUDES

• Buying dynamics
• Financial wellbeing
• Gift spending
• Financial spending
• Occasions bought for
• Research
• Prioritising spend
• Perceptions
• Retailer promotions
• Retailer ratings
• All year gifting statements
• Social media

GIFTING

• Attitudes towards gifting
• Buying dynamics
• Spending
• Recipients
• Planned/impulse purchases
• Categories purchased
• Retailer used
• Buying dynamics (for all gifting categories)
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• Personalisation

BIRTHDAYS

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• WEDDINGS/ENGAGEMENTS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• PREGNANCY/NEW BABY
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• RELIGIOUS/CEREMONIAL OCCASIONS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research

LIFE ACHIEVEMENTS

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• RETIREMENT/LEAVING OCCASIONS
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• GRATITUDE/SYMPATHY
• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research

SPONTANEOUS GIFTING

• Buying dynamics
• Retailer selection
• Recipients
• Categories purchased
• Channel usage
• Store type
• Device usage
• Fulfilment
• Research
• Methodology
• Technical details: consumer survey work

List of Tables

• Retailer ratings across key measures - grocers, 2024
• Retailer ratings across key measures - non-food retailers, 2024
• Products bought on impulse (overall), 2023 & 2024
• Retailers shopped at for gifting (overall), 2023 & 2024
• Products purchased - clothing & accessories, 2023 & 2024
• Retailers used - clothing & accessories, 2023 & 2024
• Products purchased - gift food & drink, 2023 & 2024
• Retailers used - gift food & drink, 2023 & 2024
• Products purchased - books, 2023 & 2024
• Retailers used - books, 2023 & 2024
• Products purchased - plants & flowers, 2023 & 2024
• Retailers used - plants & flowers, 2023 & 2024
• Products purchased - toys & games, 2023 & 2024
• Retailers used - toys & games, 2023 & 2024
• Products purchased - health & beauty, 2023 & 2024
• Retailers used - health & beauty, 2023 & 2024
• Products purchased - cash & cheque, 2023 & 2024
• Products purchased - vouchers & gift cards, 2023 & 2024
• Products purchased - footwear, 2023 & 2024
• Retailers used - footwear, 2023 & 2024
• Products purchased - fine jewellery & watches, 2023 & 2024
• Retailers used -fine jewellery & watches, 2023 & 2024
• Products purchased - homewares, 2023 & 2024
• Retailers used - homewares, 2023 & 2024
• Products purchased - electrical products, 2023 & 2024
• Retailers used - electrical products, 2023 & 2024
• Products purchased - music & video, 2023 & 2024
• Retailers used - music & video, 2023 & 2024
• Products purchased - baby products, 2023 & 2024
• Retailers used - baby products, 2023 & 2024
• Products purchased - stationery, 2023 & 2024
• Retailers used - stationery, 2023 & 2024
• Products purchased - experience, 2023 & 2024
• Products purchased - sports products, 2023 & 2024
• Retailers used - sports products, 2023 & 2024
• Products purchased - DIY & gardening, 2023 & 2024
• Retailers used - DIY & gardening, 2023 & 2024
• Products purchased - computers, 2023 & 2024
• Retailers used - computers, 2023 & 2024
• Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2023 & 2024

List of Figures

• All year gifting shopper penetration, by demographic & region, 2024, 2023 & 2022 penetration
• Financial wellbeing compared to last year, 2023 & 2024
• All year gifting spending compared to last year, 2023 & 2024
• How consumers financed all year gifting spending, 2023 & 2024
• What occasions shoppers purchased for, 2024 and change on 2023
• When shopping for gifts, what activities have you undertaken online over the past year, 2023 & 2024
• Which occasions consumers are prioritising and cutting back on, 2024
• Which occasions consumers believe they should give cards and gifts for, 2024
• Which retailer did the best job of promoting gifting and greeting cards products, 2024
• Agreement & disagreement with statements about all year gifting, 2024
• Which social media sites do you use, 2024
• Did you purchase an item as a gift that you saw on social media, 2024
• Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2024, 2023 & & 2022 overall
• Agreement statements - It is acceptable to have a gift list, (by demographic & male/female)2024, 2023 & & 2022 overall
• Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female)2024, 2023 & & 2022 overall
• Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female)2024, 2023 & & 2022 overall
• Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female)2024, 2023 & & 2022 overall
• Birthday gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Weddings/engagements gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Gratitude/sympathy gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Life achievement gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Spontaneous gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Pregnancy/new baby gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Holiday souvenir gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Retirement/leaving gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
• Total spend per occasion on gifting, 2024 & change on 2023
• Gift recipients - overall gifting, 2024 & change on 2023
• Planned/impulse purchases - overall gifting, 2024 & 2023
• Gifting categories purchased for all occasions, 2024 & change on 2023
• Retailers shopped at for gifting, 2023 & 2024
• Clothing & accessories gifting penetration, by occasion, 2023 & 2024
• Gift food & drink gifting penetration, by occasion, 2023 & 2024
• Books gifting penetration, by occasion, 2023 & 2024
• Plants & flowers gifting penetration, by occasion, 2023 & 2024
• Toys & games gifting penetration, by occasion, 2023 & 2024
• Health & beauty gifting penetration, by occasion, 2023 & 2024
• Money gifting penetration, by occasion, 2023 & 2024
• Vouchers & gift cards gifting penetration, by occasion, 2023 & 2024
• Footwear gifting penetration, by occasion, 2023 & 2024
• Fine jewellery & watches gifting penetration, by occasion, 2023 & 2024
• Homewares gifting penetration, by occasion, 2023 & 2024
• Electrical products gifting penetration, by occasion, 2023 & 2024
• Music & videos gifting penetration, by occasion, 2023 & 2024
• Baby products gifting penetration, by occasion, 2023 & 2024
• Stationery gifting penetration, by occasion, 2023 & 2024
• Experience gifting penetration, by occasion, 2023 & 2024
• Sports products gifting penetration, by occasion, 2023 & 2024
• DIY & Gardening gifting penetration, by occasion, 2023 & 2024
• Computers gifting penetration, by occasion, 2023 & 2024
• What's driving retailer selection - overall gifting, 2024
• Consumers using each channel for purchasing gifts, 2023 & 2024
• Consumers using each store type for purchasing gifts, 2023 & 2024
• Consumers using each device for gifting, 2023 & 2024
• Fulfilment options for gift purchases made online, 2023 & 2024
• Research undertaken - overall gifting, 2024 and change on 2023
• Personalisation - overall gifting, 2023 & 2024
• Birthday gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - birthdays, 2024
• Gift recipients - birthday, & average spend per recipient, 2024
• Categories purchased - birthday, 2024 & change on 2023
• Consumers using each channel for purchasing birthday gifts, 2023 & 2024
• Consumers using each store type for purchasing birthday gifts, 2023 & 2024
• Consumers using each device for birthday gifting, 2023 & 2024
• Fulfilment options for birthday gift purchases made online, 2023 & 2024
• Research undertaken - birthday, 2024
• Weddings/civil ceremony gifting penetration, 2024 (by demographic & male/female) & 2023
• Weddings/relationship anniversaries gifting penetration, 2024 (by demographic & male/female) & 2023
• Engagements gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - weddings/engagements, 2024 & change on 2023
• Gift recipients - weddings/engagements, & average spend per recipient, 2024
• Categories purchased - weddings/engagements, 2024 & change on 2023
• Consumers using each channel for purchasing weddings/engagement gifts, 2023 & 2024
• Consumers using each store type for purchasing wedding/engagement gifts, 2023 & 2024
• Consumers using each device for weddings/engagement gifting, 2023 & 2024
• Fulfilment options for weddings/engagement gift purchases made online, 2023 & 2024
• Research undertaken - wedding/engagement, 2024
• Baby shower/new baby gifting penetration, 2024 (by demographic & male/female) & 2023
• Pregnancy gifting penetration, 2024 (by demographic & male/female) & 2023
• Maternity/paternity leave gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - pregnancy/new baby, 2024
• Gift recipients - pregnancy/new baby, & average spend per recipient, 2024
• Categories purchased - pregnancy/new baby, 2024 & change on 2023
• Consumers using each channel for purchasing pregnancy/new baby gifting, 2023 & 2024
• Consumers using each store type for purchasing pregnancy/new baby gifting, 2023 & 2024
• Consumers using each device for pregnancy/new baby gifting, 2023 & 2024
• Fulfilment options for pregnancy/new baby gift purchases made online, 2024
• Research undertaken - pregnancy/new baby, 2024
• Christening gifting penetration, 2024 (by demographic & male/female) & 2023
• Holy Communion gifting penetration, 2024 (by demographic & male/female) & 2023
• Bar Mitzvah/Bat Mitzvah gifting penetration, 2024 (by demographic & male/female) & 2023
• Other religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - religious/ceremonial, 2024 & change on 2023
• Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2024
• Categories purchased - religious/ceremonial occasions, 2024 & change on 2023
• Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2023 & 2024
• Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2023 & 2024
• Consumers using each device for religious/ceremonial occasions gifting, 2023 & 2024
• Fulfilment options for religious/ceremonial occasions gift purchases made online, 2023 & 2024
• Research undertaken - religious/ceremonial occasions, 2024
• New home gifting penetration, 2024 (by demographic & male/female) & 2023
• Educational achievement gifting penetration, 2024 (by demographic & male/female) & 2023
• New job gifting penetration, 2024 (by demographic & male/female) & 2023
• Passing driving test gifting penetration, 2024 (by demographic & male/female) & 2023
• Other life achievement gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - life achievements, 2024 & change on 2023
• Gift recipients - life achievement, & average spend per recipient, 2024
• Categories purchased - life achievement, 2024 & change on 2023
• Consumers using each channel for purchasing life achievement gifts, 2023 & 2024
• Consumers using each store type for purchasing life achievement gifts, 2023 & 2024
• Consumers using each device for life achievement gifting, 2023 & 2024
• Fulfilment options for life achievement gift purchases made online, 2023 & 2024
• Research undertaken - life achievement, 2024
• Leaving do gifting penetration, 2024 (by demographic & male/female) & 2023
• Retirement gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - retirement/leaving, 2024 & change on 2023
• Gift recipients - retirement/leaving, 2024
• Categories purchased - retirement/leaving, 2024 & change on 2023
• Consumers using each channel for purchasing retirement/leaving gifts, 2023 & 2024
• Consumers using each store type for purchasing retirement/leaving gifts, 2023 & 2024
• Consumers using each device for retirement/leaving gifting, 2023 & 2024
• Fulfilment options for retirement/leaving gift purchases made online, 2023 & 2024
• Research undertaken -retirement/leaving, 2024
• Thank you gifting penetration, 2024 (by demographic & male/female) & 2023
• Get well soon gifting penetration, 2024 (by demographic & male/female) & 2023
• Sympathy/condolences gifting penetration, 2024 (by demographic & male/female) & 2023
• End of year teacher gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - gratitude/sympathy, 2024 & change on 2023
• Gift recipients - gratitude/sympathy, & average spend per recipient, 2024
• Categories purchased - gratitude/sympathy, 2024 & change on 2023
• Consumers using each channel for purchasing gratitude/sympathy gifts, 2023 & 2024
• Consumers using each store type for purchasing gratitude/sympathy gifts, 2023 & 2024
• Consumers using each device for gratitude/sympathy gifting, 2023 & 2024
• Fulfilment options for gratitude/sympathy gift purchases made online, 2023 & 2024
• Research undertaken -gratitude/sympathy, 2024
• Spontaneous gifting penetration, 2024 (by demographic & male/female) & 2023
• What's driving retailer selection - spontaneous gifting, 2024 & change on 2023
• Gift recipients - spontaneous gifting, & average spend per recipient, 2024
• Categories purchased - spontaneous gifting, 2024 & change on 2023
• Consumers using each channel for purchasing spontaneous gifts, 2023 & 2024
• Consumers using each store type for purchasing spontaneous gifts, 2023 & 2024
• Consumers using each device for spontaneous gifting , 2023 & 2024
• Fulfilment options for spontaneous gifting gift purchases made online, 2023 & 2024
• Research undertaken - spontaneous gifting, 2024