China Media Landscape

The China Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in China today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, an estimated 603.0 million subscribers used pay-TV services in China, an increase of 23.6 million from 2022. Total pay-TV subscriptions will grow at a CAGR of 1.3% over the forecast period, reaching 644.4 million in 2028.
• The Chinese Basketball Association (CBA) signed a lucrative five-season partnership with Migu, a subsidiary of state-owned China Mobile, worth more than RMB 2.0 billion ($283 million). Starting with the 2020-21 season, China Mobile will serve as the official partner of the CBA, with Migu acting as the association's digital media partner and exclusive 5G partner.
• Total mobile subscriptions in China reached an estimated 2.2 billion in 2023. Over the forecast period, mobile operators will add a combined 508.7 million mobile subscribers, bringing the country's total mobile subscriptions to 2.7 billion in 2028. The growth is supported by the steady rise in smartphone subscriptions, growing M2M/IoT subscriptions and the increase in multi-SIM ownership.
• Total fixed broadband lines in China will increase from 646.0 million in 2023 to 712.0 million by the end of 2028, driven by growth in fiber-to-the-home/building (FTTH/B) subscriptions, as a result of the government and operators' efforts to further expand their fiber optic network.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Chinese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Chinese pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.