Consumer Spend Analysis - Alcoholic Beverages

"Consumer Spend Analysis - Alcoholic Beverages" explores the evolution of consumers' spending habits on alcoholic beverages between 2022 and 2024. The report examines the trends in consumer shopping behavior and how inflationary concerns impact overall spending for alcoholic beverages, such as beer, cider, spirits, and wine.

Uncertain economic situation and inflationary price spikes pressurized global consumers to cut spending on non-necessities such as alcoholic drinks. Approximately 30% of global buyers now describe their spend on alcoholic beverages as "low".

Scope

• Medium-income consumers reported the biggest change in responses regarding high spend on alcoholic drinks, indicating they cut back the most on these products.
• Supermarkets are a clear leader among channels offering alcoholic drinks. It was the most popular option to purchase alcohol from for low, medium, and high-income earners and for consumers from single, two-person, and three or more-person households.
• A relatively high share of Generation Z do not purchase alcohol-almost one-third of respondents. It suggests their relationship with alcoholic drinks is changing, which can shape their future spending habits and product preferences.

Reasons to Buy

• Understand how consumer spending on alcoholic drinks is changing and why modern buyers have tightened their budgets for alcohol as the cost-of-living crisis decreased their spending confidence.
• Identify the future implications of a lower consumer spend on alcoholic drinks.
• Learn about the consumer spend on alcoholic drinks depending on location and household size, and what does it mean for the market players.