World Baseball Classic, 2023 - Event Analysis

Abstract

An analysis of the recent 2023 World Baseball Classic, including a look at its sponsorship portfolio, kit suppliers, broadcasters, attendance and ticketing.

The World Baseball Classic has lucrative broadcast deals across the globe, with Fox Sports providing coverage in the USA, with an average of 4.5 millions viewers tuning in across the event.

In the US, the final accumulated an average audience of 5.2 million across Fox Sports, peaking at 6.5 million viewers.

• 42.4 percent of Japanese households tuned into this year's final to see their nation's triumph against the USA, with the event broadcasted live on TV Asahi, Amazon Prime Video, TBS and J Sports. The total annual sponsorship spend for this year's event was $29.95 million.

The event's deals were split into global deals and regional deals with co-hosts Japan, Taiwan and the US.

US deals generated $6.75 million in annual sponsorship value, whilst Japan and Taiwan each accumulated $4.6 million annually.

The event's global deals with THK, Nippon Express, Kowa and Konami were the largest deals, all valued at $2.5 million each as per GlobalData. Total prize money for the tournament stands at $14.4 million and is allocated depending on performance.

The winning nation can collect $3 million in prize money by advancing through every stage and winning the final. After splitting the money, each player receives $50,000.

Each competing nation gets a $300,000 bonus for qualifying for the event.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 World Baseball Classic and viewership industry professionals who want a detailed analysis on the popularity of the event.

Key Highlights

A detailed overview of the key facts and events which took place in Western Europe. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 World Baseball Classic

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 World Baseball Classic sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 World Baseball Classic performed, in the sense of both business and popularity.