Top Trends in Non-Alcoholic Beverages - Affordability, Digitalization, Health and Wellness, ESG and Demographics

Abstract

The report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about.

The impact of the pandemic and new economic realities since have reshaped consumers' social and economic behaviors.​ New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages. Occasions are still emerging, combining old and new locations, motivations, and product choices.​ 2023's trends reflect new ways of looking at occasions, the march of demographic change, the dominance of health and wellness trends, and consumers' more calculated choices.

Scope

• There is a growing conflict between value and premium offerings​. In on-trade companies will increasingly look for complex beverages and inviting outlet spaces to tempt people back to on-premise.​ On the other hand, companies focused on off-trade sales will attempt to find more convenient and affordable products and services. ​
• Technology will underpin the at home experience​. Emerging and growing technologies such as the Metaverse and Virtual Reality are offering consumers an enhanced experience at home. ​
• Demand for sugar free beverages will overtake regular product variants​. Consumers increasingly expect low and no sugar variants of regular beverages particularly in carbonates and energy drinks to be available as standard.

Reasons to Buy

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.