Oral Hygiene Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging and Forecast to 2027

The report provides an overview of current oral hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global oral hygiene sector was valued at $44.7 billion in 2022 and is forecast to record a CAGR of 3.8% during 2022-27, to reach $53.8 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.3%, followed by the Americas with 33.9%. In 2022, toothpaste was the largest category, accounting for 51.8% of overall global value sales, followed by toothbrushes & replacement heads (25.1%). Among all the categories, toothpaste is set to record the fastest CAGR at 3.9%, during 2022-27. The oral hygiene sector in the Middle East and Africa is forecast to record the fastest value CAGR at 7.6%, over the forecast period. The top five companies in the global oral hygiene sector together accounted for a value share of 69.2% in 2022. The sector was led by Colgate-Palmolive Company, which held a share of 27.1%, followed by Procter & Gamble, and GlaxoSmithKline with 18.7% and 10.5% shares, respectively. The other leading companies, Unilever, and Johnson & Johnson Services, accounted for value shares of 7.3% and 5.7%, respectively, in 2022.

Key Highlights

Consumers today have become extremely selective when purchasing products in the sector, owing to health considerations. New products in the Oral Hygiene sector are being launched with a plethora of health claims such as natural, vegan, plant-based, no artificial colors, no genetic modification, and no preservatives. The clean labeling trend, which places emphasis on the transparency of oral hygiene products with reference to the ingredients used, is growing in the Oral Hygiene sector. This is becoming increasingly common in new product launches, with labels claiming the use of natural, wholesome, and simple ingredients that are easy to recognize, in order to appeal to consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global oral hygiene sector. It includes an analysis on the following -

Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides overviews across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector sizes, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Details shifts in the consumption of oral hygiene over 2017-27 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region, based on market assessment, economic development, governance indicators,
sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides deep-dive analysis of 10 high-potential countries, covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
Competitive landscape: Provides an overview of leading brands at a global and regional level, besides analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
Key distribution channels: Provides analysis on the leading distribution channels in the global oral hygiene sector in 2022. It covers "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, health & beauty stores, direct sellers, parapharmacies/drugstores, chemists/pharmacies, hypermarkets & supermarkets, and other retailers.
Packaging analysis: The report provides percentage shares (in 2022) and growth analysis (during 2022-27) for various pack materials, pack types, closures, and primary outer types based on volume sales in the oral hygiene sector.

Reasons to Buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Product Code: GDCG230017GS

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook
Global Oral Hygiene Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Regional Oral Hygiene Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Key Challenges in the Global Oral Hygiene Sector

Part 2: Shift in Health & Beauty Consumption Patterns

Change in Consumption Levels (value terms) in the Overall Health & Beauty Industry, 2017-27
Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

Identifying 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep Dive

High-Potential Country Analysis
Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value - Global
Leading Companies and Brands Share Analysis - Global
Leading Companies and Brands Share Analysis by Region

Part 6: Competitive Landscape - Market Analysis

Part 7: Market Share of Private Labels

Private Label Share Analysis by Region
Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Shares of Key Distribution Channels - Global and Regional Level

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Part 10: Select Industry Metrics

Global Patent Filings
Global Job Analytics
Global Deals

Appendix

Definitions
About GlobalData

Product Code: GDCG230017GS

List of Tables

Change in consumption levels in the overall health & beauty industry, 2017-27
Change in consumption levels - Asia-Pacific, 2017-27
Change in consumption levels - Middle East and Africa, 2017-27
Change in consumption levels - The Americas, 2017-27
Change in consumption levels - Western Europe, 2017-27
Change in consumption levels - Eastern Europe, 2017-27
Identifying high-potential countries, risk-reward analysis - Asia-Pacific
Identifying high-potential countries, risk-reward analysis - Middle East and Africa
Identifying high-potential countries, risk-reward analysis - The Americas
Identifying high-potential countries, risk-reward analysis - Western Europe
Identifying high-potential countries, risk-reward analysis - Eastern Europe
Brazil: Volume share analysis of top nine cities by category (%), 2022
Chile: Volume share analysis of top three cities by category (%), 2022
UK: Volume share analysis of top 10 cities by category (%), 2022
Czech Republic: Volume share analysis of top four cities by category (%), 2022
Turkiye: Volume share analysis of top 10 cities by category (%), 2022
Malaysia: Volume share analysis of top four cities by category (%), 2022
China: Volume share analysis of top 10 cities by category (%), 2022
UAE: Volume share analysis of top five cities by category (%), 2022
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Global
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Asia-Pacific
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Middle East and Africa
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - The Americas
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Western Europe
Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Eastern Europe
Key brands - toothpaste, 2022
Key brands - toothbrushes & replacement heads, 2022
Key brands - mouthwash, 2022
Key brands - dental floss, 2022
Key brands - denture care, 2022
Key brands - breath fresheners (non-confectionery), 2022
Private label value and share by region, 2017-22
Private label value and share by category, 2022
Leading distribution channels by region (% share by value), 2022

List of Figures

Key categories by value and volume, 2022-27 - Global
Key categories by value and volume, 2022-27 - Asia-Pacific
Key categories by value and volume, 2022-27 - Middle East and Africa
Key categories by value and volume, 2022-27 - Americas
Key categories by value and volume, 2022-27 - Western Europe
Key categories by value and volume, 2022-27 - Eastern Europe
Brazil: Category share
Brazil: Consumption by gender
Brazil: Consumption by age group
Brazil: Consumption by education
Brazil: Consumption by degree of urbanization
Brazil: Volume share analysis of top nine cities (%), 2017-22
Chile: Category share
Chile: Consumption by gender
Chile: Consumption by age group
Chile: Consumption by education
Chile: Consumption by degree of urbanization
Chile: Volume share analysis of top three cities (%), 2017-22
UK: Category share
UK: Consumption by gender
UK: Consumption by age group
UK: Consumption by education
UK: Consumption by degree of urbanization
UK: Volume share analysis of top 10 cities (%), 2017-22
Switzerland: Category share
Czech Republic: Category share
Czech Republic: Consumption by gender
Czech Republic: Consumption by age group
Czech Republic: Consumption by education
Czech Republic: Consumption by degree of urbanization
Czech Republic: Volume share analysis of top four cities (%), 2017-22
Turkiye: Category share
Turkiye: Consumption by gender
Turkiye: Consumption by age group
Turkiye: Consumption by education
Turkiye: Consumption by degree of urbanization
Turkiye: Volume share analysis of top 10 cities (%), 2017-22
Vietnam: Category share
Malaysia: Category share
Malaysia: Consumption by gender
Malaysia: Consumption by age group
Malaysia: Consumption by education
Malaysia: Consumption by degree of urbanization
Malaysia: Volume share analysis of top four cities (%), 2017-22
China: Category share
China: Consumption by gender
China: Consumption by age group
China: Consumption by education
China: Consumption by degree of urbanization
China: Volume share analysis of top 10 cities (%), 2017-22
UAE: Category share
UAE: Volume share analysis of top five cities (%), 2017-22
Leading companies in the global oral hygiene sector (% share by value), 2022
Key pack material volume share (%), 2022
Annual volume growth by pack material (%), 2017-27
Key pack type volume share (%), 2022
Annual volume growth by pack type (%), 2017-27
Key closure type volume share (%), 2022
Annual volume growth by closure type (%), 2017-27
Key primary outer type volume share (%), 2022
Annual volume growth by primary outer type (%), 2017-27
Global health & beauty industry patent filings, 2022
Health & beauty industry patent filings by leading companies, 2022
Total health & beauty industry patent filings for key markets, 2022
Total job postings in health & beauty industry by company, 2022
Job postings in health & beauty industry by theme, 2022
Deals in health & beauty industry by geography, 2022

Oral Hygiene Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging and Forecast to 2027

Description

Table of Contents

List of Tables

Abstract

Key Highlights

Scope

Reasons to Buy

Table of Contents

Table of Contents

Part 1: Sector Overview

Part 2: Shift in Health & Beauty Consumption Patterns

Part 3: Identifying High-Potential Countries

Part 4: Country Deep Dive

Part 5: Competitive Landscape

Part 6: Competitive Landscape - Market Analysis

Part 7: Market Share of Private Labels

Part 8: Key Distribution Channels

Part 9: Key Packaging Formats

Part 10: Select Industry Metrics

Appendix

List of Tables

List of Tables

List of Figures

List of Figures