Growth Opportunities Driven by Megatrends in Asia-Pacific, Forecast to 2035

Transformational Trends and Growth Strategies Shaping the Region

This study highlights a range of transformative trends shaping the Asia-Pacific region and unlocking quantifiable opportunities through 2035.

Business Model Transformation: This framework identifies dynamic shifts that will push businesses to adopt new business models such as circular value chains, value chain compression, direct-to-consumer (D2C), and asset-light models. About 77% of apparel companies have already entered the D2C segment in the region.

Environmental Priorities: Regional aspirations to achieve net zero targets, the shift to clean energy solutions, and a consumer sustainability mindset will drive innovations towards eco-friendly initiatives in the region. The changing environmental priorities will be marked by more investment in renewable capacities, more stringent and standardized government regulations, and younger generations focusing on conscious consumption.

Economic and Political Shifts: By 2035, the Asian economy is projected to witness substantial growth, driven by increased foreign investments, accelerated expansion in emerging markets, and improved trade supported by robust and resilient supply chains. Multinational companies are adopting the strategy of decoupling the supply chain from China, which will benefit Vietnam, Thailand, India, Indonesia, and Malaysia.

Technology Advancements: Businesses have started leveraging higher levels of automation owing to the AI revolution. It is anticipated that by 2035, AI systems' performance in many cases will be identical to that of humans, and in certain situations it will even surpass human skills given the fast-processing speed at which it can analyze large amounts of data. Technology modernization will reflect development in the materials space as well, leading to enhanced productivity, resource efficiency, and eco-friendly initiatives.

Social Evolution: Emerging generational shifts with the rise of Gen Z, Gen Alpha, and the aging population will cause major shifts in the consumer market, and businesses will have to align their strategies to cater to these groups.

This research identifies key trends that shape growth opportunities and outlines mechanisms to transform these trends into actionable strategies, serving as a catalyst for innovation and enhancing both new and ongoing initiatives.