Voice of Customer: Willingness and Desirability of the Brake Lining Aftermarket for Medium and Heavy Commercial Vehicles in India

Product Performance and Longevity, as well as Brand Equity, are the Cornerstones Shaping the Future Growth Potential of Brake Lining Choices in India

In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This voice of customer study captures insights and viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, dealers, and drum-cutters, are involved in the aftermarket brake lining repair ecosystem, mechanics remain the key decision-makers in determining the choice of aftermarket brake lining installation. The study captures the dominant role played by mechanics in brand selection and installation decisions.

In addition, the study outlines the frequency and type of brake lining replacements as well as the workload and related work experience of mechanics. It delves deep into brand preferences and the actual usage of brake lining brands across vehicle segments such as trucks, trailers, and buses.

The research provides the reader a summary of the preferences and guiding criteria whilst choosing a brake lining brand, including product performance, longevity, brand equity, and ease of availability. The findings offer comprehensive insights into brand usage patterns and the factors influencing mechanics' preferences in India's aftermarket brake lining space.