Top 10 Growth Opportunities in Residential, Commercial, HoReCa, and Institutional Water Solutions, 2024

Sustainability and Efficiency are Driving Product Innovation and Growth

The widespread impact of water stress has transformed how people, industries, and governments use water as a resource. This has drawn attention to the concepts of sustainable development and climate resilience as priorities in practically all industries, compelling companies to devise and implement solutions that can prevent water waste.

As water demand increases because of population growth, urbanization, and industrialization, the need for alternative and sustainable sources becomes apparent. Demand for energy-efficient technologies and resource-saving solutions is driving growth in the residential, commercial, and institutional water solutions industry. Business models have evolved, with companies complementing new digital and automation products with other service offerings.

Research Highlights

The growth opportunities explored in this study include:

• Rainwater harvesting for water and carbon savings
• Achieving water security through graywater reuse and recycling
• Digital and robotics driving efficiency in swimming pools
• Waterless appliances for water savings and energy production
• Advanced membranes for efficient and sustainable filtration
• Water reuse solutions in circular PoU systems
• Buy-a-service solutions
• Personalized PoE and PoU systems for water efficiency 
• Tackling scarcity with water from air
• Water ATMs for communal water supply