Growth Opportunities in the North American Automotive Audio Sector, 2023-2030

Description

Software-Defined Upgrades Will Adapt to the Transformative Megatrends of Connected, Autonomous, Shared, and Electric Vehicles

The automotive industry continues to enrich consumer convenience and the in-vehicle experience. A major contributor is advancements in audio technology: speakers, acoustics, and applications.

This analysis provides insights on

audio technology and component roadmap,
current offerings and forecasts,
key tier players showcasing revolutionary audio technologies, and
future audio transformation trends in the evolving digital ecosystem.

Growth opportunities for audio technology are significant in the era of connected, autonomous, shared, and electric mobility. Premium automakers have already implemented the most advanced technologies in their vehicles, and many mass-market manufacturers are offering branded audio as an upgrade option.

Frost & Sullivan conducted in-depth discussions with thought leaders from original equipment manufacturers, Tier I suppliers, and technology providers. The analysis considers the industry landscape in terms of increasing speaker counts, audio signal processing, and software transitions in three areas: factory fitted (branded/unbranded) speaker technology; surround sound systems; and 3D spatial audio. The analysis examines also growth opportunities for automakers and suppliers.

Product Code: PFBF-46

Transformation in Automotive Audio Technology

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

Key Findings
Overview of an In-Vehicle Audio Technology Roadmap
Audio Penetration by Technology
Audio Penetration Snapshot by OEM Brand
Audio Technology Supplier Portfolio Snapshot

Ecosystem

Scope of Analysis
Segmentation
Definitions and Implementation Analysis
Competitive Environment
Key Competitors

Technology Roadmap

Audio Component Roadmap
Automotive Speaker Technology Roadmap
Interior Speaker Placement Variations
Future of Vehicle Interior Speaker Placements
Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Generator

Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Revenue and Unit Shipment Forecast
Revenue Forecast by Audio Technology
Unit Shipment Forecast by Technology
Pricing Trends and Revenue Forecast Analysis

Growth Generator-Basic Audio Technology

Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis-Basic Audio

Growth Generator-Surround Sound Audio Technology

Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis-Surround Sound Technology

Growth Generator-3-D Audio Technology

Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis-3-D Audio Technology

Audio Offerings- Key OEM Brands

Audio Offering-BMW
Audio Offering-Chevrolet
Audio Offering-Ford
Audio Offering-Jeep
Audio Offering-Mercedes-Benz
Audio Offering-Toyota
Audio Penetration Snapshot by OEM Brand

Audio Offerings- Key Tier Suppliers

Audio Offering-Alps Alpine
Audio Offering-Bose
Audio Offering-Harman
Audio Offering-Panasonic
Audio Offering-Sony
Audio Technology Supplier Portfolio Snapshot

Future Automotive Audio Trends and Use Cases

Characteristics of Audio in Evolving Digital Ecosystems
Automotive Audio Technology Use Cases
Mapping Audio Technology Use Cases Across Smart Cars and CaaS
Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity Universe

Growth Opportunity 1-Partnerships
Growth Opportunity 2-CASE Audio
Growth Opportunity 3-Product Differentiation

Best Practices Recognition

Best Practices Recognition

Frost Radar

Frost Radar

Next Steps

Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
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