Meal Kit Delivery Service Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031

Description

The global meal kit delivery service market is expected to witness substantial growth, expanding at a CAGR of 12.8% from 2024 to 2031. Valued at US$ 19.6 billion in 2024, the market is forecast to reach US$ 45.6 billion by the end of 2031. Meal kit delivery services provide pre-portioned ingredients and recipe instructions, offering a seamless and convenient cooking solution for modern consumers.

Meal kit delivery services simplify the culinary experience for consumers by eliminating the need for grocery shopping and meal planning. Customers gain access to diverse chef-curated recipes while enjoying fresh, high-quality ingredients at their doorstep. The market has gained traction due to its focus on customization, sustainability, and convenience, catering to evolving consumer preferences for time-efficient and nutritious home-cooked meals.

Market Drivers

1.Escalating Demand for Time-efficient Solutions

Dual-income households and fast-paced lifestyles have amplified the demand for quick, hassle-free meal preparation solutions.
Meal kits cater to individuals seeking work-life balance and simplified meal planning.

2.Rising Health-conscious Consumers

Growing awareness of health and wellness has spurred demand for nutritious meal options.
Meal kit providers capitalize on this trend by offering pre-portioned, healthy recipes tailored to dietary preferences such as vegetarian, vegan, and gluten-free diets.

3.Impact of COVID-19 Pandemic

The pandemic accelerated the adoption of meal kits as lockdowns and social distancing encouraged at-home cooking.
Technological advancements in packaging and supply chain management have ensured ingredient freshness and quality.

4.Sustainability Initiatives

The industry is seeing a rise in environmentally friendly packaging and locally sourced ingredients, aligning with consumer preference for sustainable solutions.

Business Opportunities

Health and Wellness Trends: Meal kit providers can attract health-conscious consumers with nutrient-rich and customizable meal plans.
Dietary Preferences: Offering specialized options for vegan, vegetarian, and gluten-free consumers widens the target audience.
Technological Integration: Innovations such as mobile apps for easy ordering, tracking, and nutritional insights enhance customer engagement.

Regional Analysis

1.North America:

North America leads the global meal kit delivery service market due to a strong culture of convenience, hectic lifestyles, and a robust e-commerce infrastructure.
The United States and Canada account for significant market shares as consumers increasingly opt for meal kits as an alternative to traditional cooking.

2.South Asia & Oceania:

This region is projected to witness the fastest growth, driven by urbanization, rising disposable incomes, and changing consumer behaviors in countries like India and Australia.
The expanding middle class and growing interest in convenient culinary experiences offer tremendous opportunities for market players.

Market Challenges

1.Pricing and Cost-effectiveness:

High operational costs due to fresh ingredient procurement, packaging, and delivery pose challenges for providers.
Sustainable packaging, while essential, further adds to expenses.

2.Intense Market Competition:

The entry of grocery retailers and food delivery platforms has intensified competition, compelling meal kit providers to differentiate through pricing strategies and innovative offerings.

Competitive Analysis

Prominent companies driving the global meal kit delivery service market include:

Blue Apron LLC
Hello Fresh Group
Sun Basket
Relish Labs LLC
Gobble
Marle Spoon Inc.
Purple Carrot
Hungryroot
Others

Meal Kit Delivery Service Market Segmentation

By Offering Type:

Heat & Eat
Cook & Eat
Vegan
Non-vegetarian

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

1. Executive Summary

1.1. Global Meal Kit Delivery Service Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Meal Kit Delivery Service Market Outlook, 2019 - 2031

3.1. Global Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Cook & Eat
  - 3.1.1.2. Vegan
  - 3.1.1.3. Heat & Eat
  - 3.1.1.4. Non-Vegetarian
3.2. Global Meal Kit Delivery Service Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. North America
  - 3.2.1.2. Europe
  - 3.2.1.3. Asia Pacific
  - 3.2.1.4. Latin America
  - 3.2.1.5. Middle East & Africa

4. North America Meal Kit Delivery Service Market Outlook, 2019 - 2031

4.1. North America Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Cook & Eat
  - 4.1.1.2. Vegan
  - 4.1.1.3. Heat & Eat
  - 4.1.1.4. Non-Vegetarian
4.2. North America Meal Kit Delivery Service Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. U.S. Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 4.2.1.2. Canada Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
- 4.2.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Meal Kit Delivery Service Market Outlook, 2019 - 2031

5.1. Europe Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Cook & Eat
  - 5.1.1.2. Vegan
  - 5.1.1.3. Heat & Eat
  - 5.1.1.4. Non-Vegetarian
5.2. Europe Meal Kit Delivery Service Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Germany Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.2. U.K. Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.3. France Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.4. Italy Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.5. Turkey Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.6. Russia Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 5.2.1.7. Rest of Europe Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
- 5.2.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Meal Kit Delivery Service Market Outlook, 2019 - 2031

6.1. Asia Pacific Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Cook & Eat
  - 6.1.1.2. Vegan
  - 6.1.1.3. Heat & Eat
  - 6.1.1.4. Non-Vegetarian
6.2. Asia Pacific Meal Kit Delivery Service Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. China Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 6.2.1.2. Japan Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 6.2.1.3. South Korea Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 6.2.1.4. India Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 6.2.1.5. Southeast Asia Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 6.2.1.6. Rest of Asia Pacific Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
- 6.2.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Meal Kit Delivery Service Market Outlook, 2019 - 2031

7.1. Latin America Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Cook & Eat
  - 7.1.1.2. Vegan
  - 7.1.1.3. Heat & Eat
  - 7.1.1.4. Non-Vegetarian
7.2. Latin America Meal Kit Delivery Service Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Brazil Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 7.2.1.2. Mexico Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 7.2.1.3. Argentina Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 7.2.1.4. Rest of Latin America Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
- 7.2.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Meal Kit Delivery Service Market Outlook, 2019 - 2031

8.1. Middle East & Africa Meal Kit Delivery Service Market Outlook, By Offering Type, Value (US$ Bn), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Cook & Eat
  - 8.1.1.2. Vegan
  - 8.1.1.3. Heat & Eat
  - 8.1.1.4. Non-Vegetarian
8.2. Middle East & Africa Meal Kit Delivery Service Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. GCC Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 8.2.1.2. South Africa Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 8.2.1.3. Egypt Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 8.2.1.4. Nigeria Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
  - 8.2.1.5. Rest of Middle East & Africa Meal Kit Delivery Service Market By Offering Type, Value (US$ Bn), 2019 - 2031
- 8.2.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Company Market Share Analysis, 2024
9.2. Competitive Dashboard
9.3. Company Profiles
- 9.3.1. Hungryroot
  - 9.3.1.1. Company Overview
  - 9.3.1.2. Product Portfolio
  - 9.3.1.3. Financial Overview
  - 9.3.1.4. Business Strategies and Development
- 9.3.2. Purple Carrot
  - 9.3.2.1. Company Overview
  - 9.3.2.2. Product Portfolio
  - 9.3.2.3. Financial Overview
  - 9.3.2.4. Business Strategies and Development
- 9.3.3. Marle Spoon Inc.
  - 9.3.3.1. Company Overview
  - 9.3.3.2. Product Portfolio
  - 9.3.3.3. Financial Overview
  - 9.3.3.4. Business Strategies and Development
- 9.3.4. Gobble
  - 9.3.4.1. Company Overview
  - 9.3.4.2. Product Portfolio
  - 9.3.4.3. Financial Overview
  - 9.3.4.4. Business Strategies and Development
- 9.3.5. Relish Labs LLC
  - 9.3.5.1. Company Overview
  - 9.3.5.2. Product Portfolio
  - 9.3.5.3. Financial Overview
  - 9.3.5.4. Business Strategies and Development
- 9.3.6. Sun Basket
  - 9.3.6.1. Company Overview
  - 9.3.6.2. Product Portfolio
  - 9.3.6.3. Financial Overview
  - 9.3.6.4. Business Strategies and Development
- 9.3.7. Hello Fresh Group
  - 9.3.7.1. Company Overview
  - 9.3.7.2. Product Portfolio
  - 9.3.7.3. Financial Overview
  - 9.3.7.4. Business Strategies and Development
- 9.3.8. Blue Apron LLC
  - 9.3.8.1. Company Overview
  - 9.3.8.2. Product Portfolio
  - 9.3.8.3. Financial Overview
  - 9.3.8.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

List of Region/Countries

North America U.S. Canada
Europe Germany U.K. France Italy Turkey Russia Rest of Europe
Asia Pacific China Japan South Korea India Southeast Asia Rest of Asia Pacific
Latin America Brazil Mexico Argentina Rest of Latin America
Middle East & Africa GCC South Africa Egypt Nigeria Rest of Middle East & Africa