Household Care Wipes Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031

Description

The global household care wipes market is forecasted to expand at a robust CAGR of 6.6% from 2024 to 2031, increasing from a market value of US$5.33 Bn in 2024 to US$8.32 Bn by the end of 2031. Driven by heightened awareness surrounding sanitation, technological innovations, and a growing preference for convenience, the household care wipes industry is experiencing significant growth worldwide.

Household care wipes are multifunctional cleaning products pre-moistened with cleaning solutions, including disinfectants, fragrances, and specialized formulations. These wipes offer a time-efficient and user-friendly solution for maintaining hygiene, cleaning surfaces, appliances, and even hands. Their practicality, combined with growing hygiene concerns, has positioned them as an essential element in domestic cleaning routines.

Key product categories include specialty wipes, multi-surface wipes, and antibacterial wipes, catering to a wide array of consumer needs. Ongoing product innovation remains a significant factor driving the expansion of the household care wipes market.

Market Growth Drivers

1.Growing Emphasis on Health and Hygiene

Rising awareness around health and hygiene, particularly post-pandemic, is propelling the demand for household care wipes.
The need for convenient, effective cleaning methods has made wipes a preferred solution for households aiming to ensure a sanitary living environment.

2.Fast-Paced Lifestyles Driving Demand for Convenience

Busy lifestyles and limited time availability are prompting consumers to seek quick and effective cleaning alternatives.
Household care wipes eliminate the need for multiple cleaning tools, offering a single, portable solution for diverse cleaning tasks.

Market Restraints

1.Sustainability Challenges and Environmental Concerns

Non-biodegradable materials and challenges in sustainable packaging remain critical concerns for manufacturers.
Increasing environmental regulations could limit the widespread adoption of traditional wipes.

2.Supply Chain Disruptions and Raw Material Shortages

Fluctuations in raw material availability and costs, due to global crises and geopolitical tensions, pose significant challenges.
Effective supply chain management remains essential for manufacturers to ensure uninterrupted production.

Business Opportunities

1.Technological Advancements and Product Innovation

Advancements in materials and formulations are enabling the development of eco-friendly and high-performance wipes.
Incorporation of IoT-enabled packaging and antimicrobial agents provides manufacturers with opportunities for product differentiation.

2.E-Commerce Expansion

The growing popularity of online shopping for essential household products presents lucrative opportunities.
Manufacturers can leverage e-commerce platforms for broader consumer reach, optimized distribution, and enhanced visibility.

Regional Analysis

1.North America: A Leading Market

North America is the dominant market for household care wipes, fueled by increasing hygiene awareness, a robust retail sector, and product innovation.
The presence of key market players and established consumer preferences for convenient cleaning solutions further drives regional growth.

2.South Asia & Oceania: Rapid Growth

South Asia and Oceania are emerging as the fastest-growing markets, driven by rising disposable incomes, increasing urbanization, and heightened sanitation awareness.
Changing lifestyles and demand for time-efficient cleaning solutions contribute to the rapid market expansion in this region.

Competitive Analysis

The global household care wipes market is characterized by intense competition among established players and new entrants. Leading companies focus on:

Product Innovation: Launching eco-friendly wipes, advanced formulations, and unique packaging.
Strategic Partnerships: Collaborations with e-commerce platforms and retailers to enhance product visibility and accessibility.
Mergers & Acquisitions: Strengthening market presence and expanding distribution networks.

Startups and niche players are disrupting the market by offering specialized and sustainable products, addressing unique consumer preferences. Regional players are also gaining prominence by tailoring products to local demands and adhering to regulatory standards.

Key Companies Profiled

Edana
Diamond Wipes International Inc.
Medline Industries
The Honest Company, Inc.
Procter and Gamble Co.
Edgewell Personal Care Co.
Johnson & Johnson Services, Inc.
Pluswipes
Rockline Industries
KCWW

Household Care Wipes Market Segmentation

Segmentation

1.By Product Type:

Floor Wipes
Cleaning or Disinfectant Wipes
Electrostatic Wipes
Mops
Glass & Furniture Wipes
Others

2.By Sales Channel:

Hypermarket & Supermarket
Specialty Stores
Multi-brand Stores
Online Stores
Independent Small Stores

3.By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

1. Executive Summary

1.1. Global Household Care Wipes Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Economic Overview
- 2.6.1. World Economic Projections
2.7. PESTLE Analysis

3. Price Analysis, 2019 - 2023

3.1. Global Average Price Analysis by Products, 2019 - 2023
3.2. Prominent Factor Affecting Household Care Wipes Prices
3.3. Global Average Price Analysis by Region

4. Global Household Care Wipes Market Outlook, 2019 - 2031

4.1. Global Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Floor Wipes
  - 4.1.1.2. Cleaning or Disinfectant wipes
  - 4.1.1.3. Electrostatic wipes
  - 4.1.1.4. Mops
  - 4.1.1.5. Glass & furniture wipes
  - 4.1.1.6. Others
4.2. Global Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Hypermarket & Supermarket
  - 4.2.1.2. Speciality Stores
  - 4.2.1.3. Multi-brand Stores
  - 4.2.1.4. Online stores
  - 4.2.1.5. Independent Small Stores
4.3. Global Household Care Wipes Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. North America
  - 4.3.1.2. Europe
  - 4.3.1.3. Asia Pacific
  - 4.3.1.4. Latin America
  - 4.3.1.5. Middle East & Africa

5. North America Household Care Wipes Market Outlook, 2019 - 2031

5.1. North America Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Floor Wipes
  - 5.1.1.2. Cleaning or Disinfectant wipes
  - 5.1.1.3. Electrostatic wipes
  - 5.1.1.4. Mops
  - 5.1.1.5. Glass & furniture wipes
  - 5.1.1.6. Others
5.2. North America Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Hypermarket & Supermarket
  - 5.2.1.2. Speciality Stores
  - 5.2.1.3. Multi-brand Stores
  - 5.2.1.4. Online stores
  - 5.2.1.5. Independent Small Stores
- 5.2.2. Attractiveness Analysis
5.3. North America Household Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. U.S. Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 5.3.1.2. U.S. Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 5.3.1.3. Canada Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 5.3.1.4. Canada Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031

6. Europe Household Care Wipes Market Outlook, 2019 - 2031

6.1. Europe Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Floor Wipes
  - 6.1.1.2. Cleaning or Disinfectant wipes
  - 6.1.1.3. Electrostatic wipes
  - 6.1.1.4. Mops
  - 6.1.1.5. Glass & furniture wipes
  - 6.1.1.6. Others
6.2. Europe Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Hypermarket & Supermarket
  - 6.2.1.2. Speciality Stores
  - 6.2.1.3. Multi-brand Stores
  - 6.2.1.4. Online stores
  - 6.2.1.5. Independent Small Stores
- 6.2.2. Attractiveness Analysis
6.3. Europe Household Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Germany Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.2. Germany Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.3. U.K. Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.4. U.K. Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.5. France Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.6. France Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.7. Italy Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.8. Italy Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.9. Turkey Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.10. Turkey Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.11. Russia Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.12. Russia Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.13. Rest of Europe Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 6.3.1.14. Rest of Europe Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031

7. Asia Pacific Household Care Wipes Market Outlook, 2019 - 2031

7.1. Asia Pacific Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Floor Wipes
  - 7.1.1.2. Cleaning or Disinfectant wipes
  - 7.1.1.3. Electrostatic wipes
  - 7.1.1.4. Mops
  - 7.1.1.5. Glass & furniture wipes
  - 7.1.1.6. Others
7.2. Asia Pacific Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Hypermarket & Supermarket
  - 7.2.1.2. Speciality Stores
  - 7.2.1.3. Multi-brand Stores
  - 7.2.1.4. Online stores
  - 7.2.1.5. Independent Small Stores
- 7.2.2. Attractiveness Analysis
7.3. Asia Pacific Household Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. China Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.2. China Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.3. Japan Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.4. Japan Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.5. South Korea Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.6. South Korea Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.7. India Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.8. India Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.9. Southeast Asia Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.10. Southeast Asia Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.11. Rest of Asia Pacific Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 7.3.1.12. Rest of Asia Pacific Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031

8. Latin America Household Care Wipes Market Outlook, 2019 - 2031

8.1. Latin America Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Floor Wipes
  - 8.1.1.2. Cleaning or Disinfectant wipes
  - 8.1.1.3. Electrostatic wipes
  - 8.1.1.4. Mops
  - 8.1.1.5. Glass & furniture wipes
  - 8.1.1.6. Others
8.2. Latin America Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Hypermarket & Supermarket
  - 8.2.1.2. Speciality Stores
  - 8.2.1.3. Multi-brand Stores
  - 8.2.1.4. Online stores
  - 8.2.1.5. Independent Small Stores
- 8.2.2. Attractiveness Analysis
8.3. Latin America Household Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Brazil Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.2. Brazil Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.3. Mexico Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.4. Mexico Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.5. Argentina Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.6. Argentina Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.7. Rest of Latin America Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 8.3.1.8. Rest of Latin America Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031

9. Middle East & Africa Household Care Wipes Market Outlook, 2019 - 2031

9.1. Middle East & Africa Household Care Wipes Market Outlook, by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 9.1.1. Key Highlights
  - 9.1.1.1. Floor Wipes
  - 9.1.1.2. Cleaning or Disinfectant wipes
  - 9.1.1.3. Electrostatic wipes
  - 9.1.1.4. Mops
  - 9.1.1.5. Glass & furniture wipes
  - 9.1.1.6. Others
9.2. Middle East & Africa Household Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 9.2.1. Key Highlights
  - 9.2.1.1. Hypermarket & Supermarket
  - 9.2.1.2. Speciality Stores
  - 9.2.1.3. Multi-brand Stores
  - 9.2.1.4. Online stores
  - 9.2.1.5. Independent Small Stores
- 9.2.2. Attractiveness Analysis
9.3. Middle East & Africa Household Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
- 9.3.1. Key Highlights
  - 9.3.1.1. GCC Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.2. GCC Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.3. South Africa Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.4. South Africa Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.5. Egypt Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.6. Egypt Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.7. Nigeria Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.8. Nigeria Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.9. Rest of Middle East & Africa Household Care Wipes Market by Products, Value (US$ Bn) and Volume (Units), 2019 - 2031
  - 9.3.1.10. Rest of Middle East & Africa Household Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031

10. Competitive Landscape

10.1. By Products vs By Sales Channel Heatmap
10.2. Company Market Share Analysis, 2024
10.3. Competitive Dashboard
10.4. Company Profiles
- 10.4.1. Edana
  - 10.4.1.1. Company Overview
  - 10.4.1.2. Product Portfolio
  - 10.4.1.3. Financial Overview
  - 10.4.1.4. Business Strategies and Development
- 10.4.2. Diamond Wipes International Inc.
  - 10.4.2.1. Company Overview
  - 10.4.2.2. Product Portfolio
  - 10.4.2.3. Financial Overview
  - 10.4.2.4. Business Strategies and Development
- 10.4.3. Medline Industries
  - 10.4.3.1. Company Overview
  - 10.4.3.2. Product Portfolio
  - 10.4.3.3. Financial Overview
  - 10.4.3.4. Business Strategies and Development
- 10.4.4. The Honest Company, Inc.
  - 10.4.4.1. Company Overview
  - 10.4.4.2. Product Portfolio
  - 10.4.4.3. Financial Overview
  - 10.4.4.4. Business Strategies and Development
- 10.4.5. Procter and Gamble Co.
  - 10.4.5.1. Company Overview
  - 10.4.5.2. Product Portfolio
  - 10.4.5.3. Financial Overview
  - 10.4.5.4. Business Strategies and Development
- 10.4.6. Edgewell Personal Care Co.
  - 10.4.6.1. Company Overview
  - 10.4.6.2. Product Portfolio
  - 10.4.6.3. Financial Overview
  - 10.4.6.4. Business Strategies and Development
- 10.4.7. Johnson & Johnson Services, Inc
  - 10.4.7.1. Company Overview
  - 10.4.7.2. Product Portfolio
  - 10.4.7.3. Financial Overview
  - 10.4.7.4. Business Strategies and Development
- 10.4.8. Pluswipes
  - 10.4.8.1. Company Overview
  - 10.4.8.2. Product Portfolio
  - 10.4.8.3. Financial Overview
  - 10.4.8.4. Business Strategies and Development
- 10.4.9. Rockline Industries
  - 10.4.9.1. Company Overview
  - 10.4.9.2. Product Portfolio
  - 10.4.9.3. Financial Overview
  - 10.4.9.4. Business Strategies and Development
- 10.4.10. KCWW
  - 10.4.10.1. Company Overview
  - 10.4.10.2. Product Portfolio
  - 10.4.10.3. Financial Overview
  - 10.4.10.4. Business Strategies and Development

11. Appendix

11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations

List of Region/Countries

North America U.S. Canada
Europe Germany U.K. France Italy Turkey Russia Rest of Europe
Asia Pacific China Japan South Korea India Southeast Asia Rest of Asia Pacific
Latin America Brazil Mexico Rest of Latin America
Middle East & Africa GCC South Africa Rest of Middle East & Africa