Novel Sweeteners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031

Description

The global novel sweeteners market is projected to expand at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031, reaching a market value of USD 1.52 billion. Growing consumer preference for low-calorie and natural sweeteners is fueling market expansion across food and beverage, pharmaceutical, and other industries.

Novel sweeteners have emerged as a vital alternative to traditional sugar, with increasing applications in processed foods, beverages, and medicines. Rising health awareness and obesity rates are key drivers for the adoption of low-calorie sweeteners, with natural options like stevia and agave nectar gaining significant traction.

The novel sweeteners market is also witnessing advancements in production techniques, improved product quality, and cost-effective solutions, which further strengthen its growth potential.

Market Drivers

1. Growing Popularity of New Variants

Newly introduced sweeteners like stevia and agave nectar are expected to gain widespread acceptance due to their natural composition and low-calorie benefits.
These sweeteners are increasingly used in beverages, including fruit juices, energy drinks, and soft drinks, and in processed food items such as baked goods and confectionery.

2. Cost Efficiency and Sustainability

Sweetener blending is becoming a popular practice among food manufacturers, reducing production costs while enhancing taste and product quality.
Artificial sweeteners remain a preferred choice due to their cost-effectiveness compared to natural sugars derived from sugarcane or beet.

3. Rising Health Concerns

With obesity rates rising globally, particularly in developed nations like the U.S., U.K., and France, consumers are shifting toward sugar-free diets.
FDA-approved artificial sweeteners such as Aspartame, Sucralose, and Acesulfame-K are gaining popularity as they offer sweetness with significantly fewer calories.

Opportunities in the Market

Expansion in Bakery Products:

Bakery products represent the largest application segment, holding 19.3% of the market share. Consumer demand for healthier options like gluten-free and low-calorie baked goods is driving growth in this category.

Increased Applications in Beverages:

Beverages, including energy drinks and soft drinks, are providing lucrative opportunities for novel sweetener manufacturers due to their growing demand among health-conscious consumers.

Pharmaceutical Sector Growth:

Sweeteners are being increasingly used to enhance the taste of medicines, creating another avenue for market growth.

Challenges in the Market

1. Flavor Inconsistency

Novel sweeteners, while effective, often exhibit variations in flavor, impacting product quality and consumer acceptance. This inconsistency poses a challenge for food and beverage manufacturers aiming to maintain brand reputation.

2. Limited Awareness of Natural Alternatives

Despite the benefits of natural sweeteners, consumer awareness regarding their availability remains low, particularly in developing regions. This hampers the adoption of natural sugar alternatives in snacks, confectionery, and dairy products.

Regional Analysis

1. North America

The U.S. holds 19.3% of the market share, driven by increasing health consciousness and efforts to curb obesity through sugar-free diets.
Rising adoption of artificial sweeteners in foodservice applications is boosting market growth.

2. Europe

Europe currently leads the market with a 14.8% share and is expected to dominate during the forecast period.
Growth is supported by significant capital investments in the foodservice industry and rising demand for processed foods.

3. Asia-Pacific

Emerging economies in South and East Asia are experiencing rapid market growth due to changing dietary habits and increasing disposable incomes.

Competitive Analysis

The global novel sweeteners market is highly competitive, with leading multinational companies investing heavily in research and development, branding, and promotional activities to strengthen their market presence. Companies are focusing on enhancing production efficiency and optimizing supply chains to meet the rising demand for sweeteners.

Key Players Include:

Nestle S.A.
Cargill Inc.
Archer Daniels Midland Company
Ingredion Incorporated
Tate & Lyle PLC
E.I Dupont De Nemours and Company
Koninklijke DSM N.V.
Symrise AG
Ajinomoto Corporation Inc.
Raizen S.A.
Associated British Foods Plc
Wilmar International Limited

Novel Sweeteners Market Segmentation

By Product Type:

Stevia Extracts
Tagatose
Trehalose

By End Use:

Food & Beverages
Pharmaceuticals
Direct Sales
Baby Snacks
Others

By Application:

Bakery Goods
Sweet Spreads
Confectionary and Chewing Gums
Beverages
Dairy Products
Others

By Region:

North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa

1. Executive Summary

1.1. Global Novel Sweeteners Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Novel Sweeteners Market Outlook, 2019 - 2031

3.1. Global Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Stevia Extract
  - 3.1.1.2. Tagatose
  - 3.1.1.3. Trehalose
3.2. Global Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Bakery Goods
  - 3.2.1.2. Sweet Spreads
  - 3.2.1.3. Confectionary and Chewing Gums
  - 3.2.1.4. Beverages
  - 3.2.1.5. Dairy Products
  - 3.2.1.6. Others
3.3. Global Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. Food & Beverages
  - 3.3.1.2. Pharmaceuticals
  - 3.3.1.3. Direct Sales
  - 3.3.1.4. Baby Snacks
  - 3.3.1.5. Other
3.4. Global Novel Sweeteners Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Novel Sweeteners Market Outlook, 2019 - 2031

4.1. North America Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Stevia Extract
  - 4.1.1.2. Tagatose
  - 4.1.1.3. Trehalose
- 4.1.2. BPS Analysis/Market Attractiveness Analysis
4.2. North America Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Bakery Goods
  - 4.2.1.2. Sweet Spreads
  - 4.2.1.3. Confectionary and Chewing Gums
  - 4.2.1.4. Beverages
  - 4.2.1.5. Dairy Products
  - 4.2.1.6. Others
- 4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. Food & Beverages
  - 4.3.1.2. Pharmaceuticals
  - 4.3.1.3. Direct Sales
  - 4.3.1.4. Baby Snacks
  - 4.3.1.5. Other
- 4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Novel Sweeteners Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 4.4.1.2. U.S. Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 4.4.1.3. U.S. Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 4.4.1.4. Canada Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 4.4.1.5. Canada Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 4.4.1.6. Canada Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Novel Sweeteners Market Outlook, 2019 - 2031

5.1. Europe Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Stevia Extract
  - 5.1.1.2. Tagatose
  - 5.1.1.3. Trehalose
- 5.1.2. BPS Analysis/Market Attractiveness Analysis
5.2. Europe Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Bakery Goods
  - 5.2.1.2. Sweet Spreads
  - 5.2.1.3. Confectionary and Chewing Gums
  - 5.2.1.4. Beverages
  - 5.2.1.5. Dairy Products
  - 5.2.1.6. Others
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Food & Beverages
  - 5.3.1.2. Pharmaceuticals
  - 5.3.1.3. Direct Sales
  - 5.3.1.4. Baby Snacks
  - 5.3.1.5. Others
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Novel Sweeteners Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.2. Germany Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.3. Germany Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.4. U.K. Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.5. U.K. Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.6. U.K. Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.7. France Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.8. France Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.9. France Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.10. Italy Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.11. Italy Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.12. Italy Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.13. Turkey Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.14. Turkey Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.15. Turkey Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.16. Russia Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.17. Russia Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.18. Russia Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 5.4.1.19. Rest of Europe Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 5.4.1.20. Rest of Europe Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 5.4.1.21. Rest of Europe Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Novel Sweeteners Market Outlook, 2019 - 2031

6.1. Asia Pacific Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Stevia Extract
  - 6.1.1.2. Tagatose
  - 6.1.1.3. Trehalose
- 6.1.2. BPS Analysis/Market Attractiveness Analysis
6.2. Asia Pacific Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Bakery Goods
  - 6.2.1.2. Sweet Spreads
  - 6.2.1.3. Confectionary and Chewing Gums
  - 6.2.1.4. Beverages
  - 6.2.1.5. Dairy Products
  - 6.2.1.6. Others
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Food & Beverages
  - 6.3.1.2. Pharmaceuticals
  - 6.3.1.3. Direct Sales
  - 6.3.1.4. Baby Snacks
  - 6.3.1.5. Others
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Novel Sweeteners Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 6.4.1. Key Highlights
  - 6.4.1.1. China Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.2. China Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.3. China Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 6.4.1.4. Japan Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.5. Japan Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.6. Japan Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 6.4.1.7. South Korea Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.8. South Korea Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.9. South Korea Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 6.4.1.10. India Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.11. India Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.12. India Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 6.4.1.13. Southeast Asia Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.14. Southeast Asia Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.15. Southeast Asia Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 6.4.1.16. Rest of Asia Pacific Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 6.4.1.17. Rest of Asia Pacific Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 6.4.1.18. Rest of Asia Pacific Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Novel Sweeteners Market Outlook, 2019 - 2031

7.1. Latin America Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Stevia Extract
  - 7.1.1.2. Tagatose
  - 7.1.1.3. Trehalose
- 7.1.2. BPS Analysis/Market Attractiveness Analysis
7.2. Latin America Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Bakery Goods
  - 7.2.1.2. Sweet Spreads
  - 7.2.1.3. Confectionary and Chewing Gums
  - 7.2.1.4. Beverages
  - 7.2.1.5. Dairy Products
  - 7.2.1.6. Others
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Food & Beverages
  - 7.3.1.2. Pharmaceuticals
  - 7.3.1.3. Direct Sales
  - 7.3.1.4. Baby Snacks
  - 7.3.1.5. Others
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Novel Sweeteners Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 7.4.1.2. Brazil Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 7.4.1.3. Brazil Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 7.4.1.4. Mexico Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 7.4.1.5. Mexico Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 7.4.1.6. Mexico Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 7.4.1.7. Argentina Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 7.4.1.8. Argentina Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 7.4.1.9. Argentina Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 7.4.1.10. Rest of Latin America Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 7.4.1.11. Rest of Latin America Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 7.4.1.12. Rest of Latin America Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Novel Sweeteners Market Outlook, 2019 - 2031

8.1. Middle East & Africa Novel Sweeteners Market Outlook, by Product Type, Value (US$ Bn), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Stevia Extract
  - 8.1.1.2. Tagatose
  - 8.1.1.3. Trehalose
- 8.1.2. BPS Analysis/Market Attractiveness Analysis
8.2. Middle East & Africa Novel Sweeteners Market Outlook, by Application, Value (US$ Bn), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Bakery Goods
  - 8.2.1.2. Sweet Spreads
  - 8.2.1.3. Confectionary and Chewing Gums
  - 8.2.1.4. Beverages
  - 8.2.1.5. Dairy Products
  - 8.2.1.6. Others
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Novel Sweeteners Market Outlook, by End Use, Value (US$ Bn), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Food & Beverages
  - 8.3.1.2. Pharmaceuticals
  - 8.3.1.3. Direct Sales
  - 8.3.1.4. Baby Snacks
  - 8.3.1.5. Others
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Novel Sweeteners Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 8.4.1.2. GCC Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 8.4.1.3. GCC Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 8.4.1.4. South Africa Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 8.4.1.5. South Africa Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 8.4.1.6. South Africa Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 8.4.1.7. Egypt Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 8.4.1.8. Egypt Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 8.4.1.9. Egypt Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 8.4.1.10. Nigeria Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 8.4.1.11. Nigeria Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 8.4.1.12. Nigeria Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
  - 8.4.1.13. Rest of Middle East & Africa Novel Sweeteners Market by Product Type, Value (US$ Bn), 2019 - 2031
  - 8.4.1.14. Rest of Middle East & Africa Novel Sweeteners Market by Application, Value (US$ Bn), 2019 - 2031
  - 8.4.1.15. Rest of Middle East & Africa Novel Sweeteners Market by End Use, Value (US$ Bn), 2019 - 2031
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Manufacturer vs by End Use Heatmap
9.2. Company Market Share Analysis, 2024
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Nestle S.A.
  - 9.4.1.1. Company Overview
  - 9.4.1.2. Product Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Cargill Inc.
- 9.4.3. Archer Daniels Midland Company
- 9.4.4. Ingredion Incorporated
- 9.4.5. Tate & Lyle PLC
- 9.4.6. E.I Dupont De Nemours and Company
- 9.4.7. Koninklijke DSM N.V.
- 9.4.8. Symrise AG
- 9.4.9. Ajinomoto Corporation Inc
- 9.4.10. Raizen S.A.
- 9.4.11. Associated British Food Plc

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations