Mobile Applications Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031

Description

The global mobile applications market is experiencing explosive growth, forecasted to increase from a valuation of US$ 225.11 billion in 2024 to an anticipated US$ 803 billion by 2031. Driven by technological advancements and rising demand for mobile-based solutions, the market is projected to expand at a remarkable CAGR of 19.9% over the forecast period (2023-2033).

Mobile applications serve as crucial software designed for smartphones, tablets, and computers, enabling connectivity and seamless access to internet services. Unlike traditional desktop applications, mobile apps are optimized for portability and ease of use. As a result, mobile apps are now surpassing web applications in popularity, with innovations continuously enhancing user experience.

Drivers of Growth

The integration of cloud computing and the expansion of wearable technology such as smartwatches are expected to be major growth drivers in the coming years. Additionally, the surge in demand for augmented reality (AR) and virtual reality (VR) experiences through mobile applications is transforming various sectors, from healthcare to entertainment.

Health-oriented apps are gaining popularity as consumers prioritize wellness. Simultaneously, the increasing focus on Internet of Things (IoT)-enabled solutions is opening up new opportunities for mobile applications in emerging markets.

Business Opportunity

The market presents substantial growth potential as start-ups and established companies capitalize on rising consumer demand. Notably, innovations in mobile gaming, digital payments, and health monitoring applications are rapidly expanding the user base. In addition, sectors such as education and retail are seeing a shift towards mobile-first solutions, creating lucrative opportunities for app developers worldwide.

Regional Analysis

North America: Expected to lead the global market with a 31.3% share by the end of 2023, North America remains a key region, driven by a robust infrastructure and strong presence of major technology players.
Europe: Steady growth in Europe is projected, with the region expected to capture a 19.5% share by 2023. High in-app consumer spending and adoption of premium mobile apps continue to drive growth in countries like Germany and the U.K.
Japan: In East Asia, Japan stands out as a promising market due to high internet penetration rates and the rapid adoption of mobile gaming, which is boosting demand for advanced mobile applications.
U.S.: Within North America, the U.S. is poised to maintain its dominant position, with a projected market share of 21.2% by 2023, supported by a mature app ecosystem and a strong focus on AI-enhanced applications.

Key Trends Shaping the Market

Rise of Smartwatch Apps: As smartwatches and other wearable devices become more popular, new opportunities are emerging for mobile apps designed for these platforms.
Adoption of AR and VR: Companies are increasingly using AR and VR in apps to enhance user engagement, especially in sectors like retail, gaming, and education.
Government Apps for Public Services: Government agencies are adopting mobile applications to streamline public services. For instance, the Food Safety and Standards Authority of India (FSSAI) introduced a mobile app to improve consumer engagement in August 2022.

Competitive Analysis

Key industry players are partnering with local companies to create unique solutions tailored to consumer needs. Major players include:

Google Inc.
Apple Inc.
Microsoft
Cognizant
Hewlett Packard Enterprise
SAP SE
China Mobile Limited
Samsung Electronics Co., Ltd.
Xiaomi

Mobile Applications Market Segmentation

The mobile applications market is segmented by store type, app category, and region.

By Store Type:

Apple App Store
Google Play Store
Others

By Region:

North America
Latin America
Europe
East Asia
South Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Mobile Applications Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Economic Overview
- 2.6.1. World Economic Projections
2.7. PESTLE Analysis

3. Global Mobile Applications Market Outlook, 2019-2031

3.1. Global Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Apple App Store
  - 3.1.1.2. Google Play Store
  - 3.1.1.3. Others
3.2. Global Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Games
  - 3.2.1.2. Social Networking
  - 3.2.1.3. Healthcare
  - 3.2.1.4. Books
  - 3.2.1.5. Music
  - 3.2.1.6. Productivity
  - 3.2.1.7. Education
  - 3.2.1.8. Entertainment
  - 3.2.1.9. News
  - 3.2.1.10. Photos and Videos
  - 3.2.1.11. Navigation
  - 3.2.1.12. Travel
  - 3.2.1.13. Business
  - 3.2.1.14. Others
3.3. Global Mobile Applications Market Outlook, by Region, Value (US$ Bn), 2019-2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Mobile Applications Market Outlook, 2019-2031

4.1. North America Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Apple App Store
  - 4.1.1.2. Google Play Store
  - 4.1.1.3. Others
4.2. North America Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Games
  - 4.2.1.2. Social Networking
  - 4.2.1.3. Healthcare
  - 4.2.1.4. Books
  - 4.2.1.5. Music
  - 4.2.1.6. Productivity
  - 4.2.1.7. Education
  - 4.2.1.8. Entertainment
  - 4.2.1.9. News
  - 4.2.1.10. Photos and Videos
  - 4.2.1.11. Navigation
  - 4.2.1.12. Travel
  - 4.2.1.13. Business
  - 4.2.1.14. Others
- 4.2.2. Attractiveness Analysis
4.3. North America Mobile Applications Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 4.3.1.2. U.S. Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 4.3.1.3. Canada Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 4.3.1.4. Canada Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031

5. Europe Mobile Applications Market Outlook, 2019-2031

5.1. Europe Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Apple App Store
  - 5.1.1.2. Google Play Store
  - 5.1.1.3. Others
5.2. Europe Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Games
  - 5.2.1.2. Social Networking
  - 5.2.1.3. Healthcare
  - 5.2.1.4. Books
  - 5.2.1.5. Music
  - 5.2.1.6. Productivity
  - 5.2.1.7. Education
  - 5.2.1.8. Entertainment
  - 5.2.1.9. News
  - 5.2.1.10. Photos and Videos
  - 5.2.1.11. Navigation
  - 5.2.1.12. Travel
  - 5.2.1.13. Business
  - 5.2.1.14. Others
- 5.2.2. Attractiveness Analysis
5.3. Europe Mobile Applications Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.2. Germany Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.3. U.K. Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.4. U.K. Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.5. France Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.6. France Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.7. Italy Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.8. Italy Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.9. Turkey Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.10. Turkey Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.11. Russia Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.12. Russia Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 5.3.1.13. Rest of Europe Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 5.3.1.14. Rest of Europe Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031

6. Asia Pacific Mobile Applications Market Outlook, 2019-2031

6.1. Asia Pacific Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Apple App Store
  - 6.1.1.2. Google Play Store
  - 6.1.1.3. Others
6.2. Asia Pacific Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Games
  - 6.2.1.2. Social Networking
  - 6.2.1.3. Healthcare
  - 6.2.1.4. Books
  - 6.2.1.5. Music
  - 6.2.1.6. Productivity
  - 6.2.1.7. Education
  - 6.2.1.8. Entertainment
  - 6.2.1.9. News
  - 6.2.1.10. Photos and Videos
  - 6.2.1.11. Navigation
  - 6.2.1.12. Travel
  - 6.2.1.13. Business
  - 6.2.1.14. Others
- 6.2.2. Attractiveness Analysis
6.3. Asia Pacific Mobile Applications Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.2. China Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 6.3.1.3. Japan Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.4. Japan Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 6.3.1.5. South Korea Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.6. South Korea Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 6.3.1.7. India Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.8. India Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 6.3.1.9. Southeast Asia Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.10. Southeast Asia Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 6.3.1.11. Rest of Asia Pacific Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 6.3.1.12. Rest of Asia Pacific Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031

7. Latin America Mobile Applications Market Outlook, 2019-2031

7.1. Latin America Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Apple App Store
  - 7.1.1.2. Google Play Store
  - 7.1.1.3. Others
7.2. Latin America Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Games
  - 7.2.1.2. Social Networking
  - 7.2.1.3. Healthcare
  - 7.2.1.4. Books
  - 7.2.1.5. Music
  - 7.2.1.6. Productivity
  - 7.2.1.7. Education
  - 7.2.1.8. Entertainment
  - 7.2.1.9. News
  - 7.2.1.10. Photos and Videos
  - 7.2.1.11. Navigation
  - 7.2.1.12. Travel
  - 7.2.1.13. Business
  - 7.2.1.14. Others
- 7.2.2. Attractiveness Analysis
7.3. Latin America Mobile Applications Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 7.3.1.2. Brazil Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 7.3.1.3. Mexico Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 7.3.1.4. Mexico Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 7.3.1.5. Argentina Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 7.3.1.6. Argentina Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 7.3.1.7. Rest of Latin America Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 7.3.1.8. Rest of Latin America Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031

8. Middle East & Africa Mobile Applications Market Outlook, 2019-2031

8.1. Middle East & Africa Mobile Applications Market Outlook, by Store Type, Value (US$ Bn), 2019-2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Apple App Store
  - 8.1.1.2. Google Play Store
  - 8.1.1.3. Others
8.2. Middle East & Africa Mobile Applications Market Outlook, by App Category, Value (US$ Bn), 2019-2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Games
  - 8.2.1.2. Social Networking
  - 8.2.1.3. Healthcare
  - 8.2.1.4. Books
  - 8.2.1.5. Music
  - 8.2.1.6. Productivity
  - 8.2.1.7. Education
  - 8.2.1.8. Entertainment
  - 8.2.1.9. News
  - 8.2.1.10. Photos and Videos
  - 8.2.1.11. Navigation
  - 8.2.1.12. Travel
  - 8.2.1.13. Business
  - 8.2.1.14. Others
- 8.2.2. Attractiveness Analysis
8.3. Middle East & Africa Mobile Applications Market Outlook, by Country, Value (US$ Bn), 2019-2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 8.3.1.2. GCC Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 8.3.1.3. South Africa Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 8.3.1.4. South Africa Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 8.3.1.5. Egypt Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 8.3.1.6. Egypt Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 8.3.1.7. Nigeria Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 8.3.1.8. Nigeria Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031
  - 8.3.1.9. Rest of Middle East & Africa Mobile Applications Market by Store Type, Value (US$ Bn), 2019-2031
  - 8.3.1.10. Rest of Middle East & Africa Mobile Applications Market by App Category, Value (US$ Bn), 2019-2031

9. Competitive Landscape

9.1. By Store Type vs by App Category Heatmap
9.2. Company Market Share Analysis, 2024
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Google Inc.
  - 9.4.1.1. Company Overview
  - 9.4.1.2. Product Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Microsoft
  - 9.4.2.1. Company Overview
  - 9.4.2.2. Product Portfolio
  - 9.4.2.3. Financial Overview
  - 9.4.2.4. Business Strategies and Development
- 9.4.3. CA
  - 9.4.3.1. Company Overview
  - 9.4.3.2. Product Portfolio
  - 9.4.3.3. Financial Overview
  - 9.4.3.4. Business Strategies and Development
- 9.4.4. Cognizant
  - 9.4.4.1. Company Overview
  - 9.4.4.2. Product Portfolio
  - 9.4.4.3. Financial Overview
  - 9.4.4.4. Business Strategies and Development
- 9.4.5. Hewlett Packard Enterprise Development LP
  - 9.4.5.1. Company Overview
  - 9.4.5.2. Product Portfolio
  - 9.4.5.3. Financial Overview
  - 9.4.5.4. Business Strategies and Development
- 9.4.6. SAP SE
  - 9.4.6.1. Company Overview
  - 9.4.6.2. Product Portfolio
  - 9.4.6.3. Financial Overview
  - 9.4.6.4. Business Strategies and Development
- 9.4.7. China Mobile Limited
  - 9.4.7.1. Company Overview
  - 9.4.7.2. Product Portfolio
  - 9.4.7.3. Financial Overview
  - 9.4.7.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations