Plant-based Protein Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031

Description

The global plant-based protein supplements market is anticipated to expand at a compound annual growth rate (CAGR) of 5.4% between 2024 and 2031. The market is expected to witness an increase in revenue from US$1.14 billion in 2026 to US$1.65 billion by the end of 2031. Growing consumer interest in healthier, plant-based alternatives to meat and dairy is the primary factor driving this demand.

Market Insights Plant-based protein supplements have gained significant traction as consumers shift towards healthier lifestyles. Protein supplements, already a prominent category in the nutritional sector, are witnessing heightened popularity due to the growing plant-based trend in the food and beverage industry. A surge in veganism, increasing awareness of ethical consumption, and environmental concerns are boosting the demand for these supplements. Wheat, soy, and pea plants are the most common sources of plant-based protein supplements, with manufacturers continually investing in research and development to innovate and meet the increasing consumer demand.

Key Market Drivers

Demand for Healthier Meat and Dairy Alternatives: Consumers are seeking healthier food options that meet daily protein requirements without allergens commonly found in animal-based products. Plant-based protein supplements cater to vegetarians, vegans, and those with lactose intolerance.
Weight Management: Rising health awareness and the growing demand for weight-loss solutions are major drivers. Consumers are increasingly adopting plant-based protein diets, promoting supplements that are easily digestible and packed with essential amino acids, aiding muscle development and metabolism.
Food Sensitivity: As food allergies, particularly lactose intolerance, become more prevalent, plant-based proteins offer a suitable alternative. These supplements are seen as a non-GMO, allergen-free substitute for dairy proteins.

Business Opportunities

Rising Popularity of Vegan Protein Supplements: Veganism is on the rise, especially in developed regions, leading to increased sales of plant-based protein supplements. In the next few years, the adoption of vegan diets will continue to drive demand in regions like North America and Europe.
Growth of Organic Food Blends: Consumers' preference for organic foods is expanding rapidly. The plant-based protein supplements market is set to benefit from the launch of organic product lines, appealing to health-conscious consumers looking for natural and organic options.

Key Regional Insights

North America: With a market share of nearly 40%, North America dominates the global plant-based protein supplements market. The region benefits from its established fitness culture, leading manufacturers, and a growing interest in plant-based diets. The increasing vegan population in the U.S. and Canada is expected to propel future growth.
India: India is the leader in the South Asia & Pacific region, accounting for over 38% of the market. This growth is driven by the country's large vegetarian population and a growing awareness of health and fitness, making India a key player in the global market.
Latin America: With a CAGR of 7.1%, Latin America, particularly Chile, presents significant growth potential. The region's focus on preventive healthcare and the need for weight management products will drive the demand for plant-based protein supplements.

Challenges to Market Growth

Lack of Awareness: Despite growing interest in plant-based diets, some consumers remain unaware of plant-based protein supplements or harbor negative perceptions regarding their taste and texture.
Premium Pricing: The high cost of plant-based protein supplements due to limited resources and processing challenges may hinder growth, particularly in developing regions where price sensitivity is high.

Key Players in the Market

Axiom Foods
Glanbia plc
NOW Health Group Inc.
MusclePharm Corporation
Ingredion Inc.
Roquette Freres
DuPont
Archer-Daniels-Midland Co.
Batory Foods
The Scoular Company

Plant-Based Protein Supplements Market Segmentation

By Type

Soy Protein
Wheat Protein
Pea Protein
Others

By Sales Channel

Hypermarkets/Supermarkets
Specialty Stores
Pharmacy & Drug Stores
Online Retail

By Region

North America
Europe
Latin America
Western Europe
Eastern Europe
South Asia and Pacific
East Asia
The Middle East and Africa

1. Executive Summary

1.1. Global Plant-based Protein Supplements Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Plant-based Protein Supplements Market Outlook, 2019 - 2031

3.1. Global Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Soy Protein
  - 3.1.1.2. Wheat Protein
  - 3.1.1.3. Pea Protein
  - 3.1.1.4. Others
3.2. Global Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Hypermarkets/Supermarkets
  - 3.2.1.2. Specialty Stores
  - 3.2.1.3. Pharmacy & Drug Stores
  - 3.2.1.4. Online Retail
3.3. Global Plant-based Protein Supplements Market Outlook, by Region, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Plant-based Protein Supplements Market Outlook, 2019 - 2031

4.1. North America Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Soy Protein
  - 4.1.1.2. Wheat Protein
  - 4.1.1.3. Pea Protein
  - 4.1.1.4. Others
4.2. North America Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Hypermarkets/Supermarkets
  - 4.2.1.2. Specialty Stores
  - 4.2.1.3. Pharmacy & Drug Stores
  - 4.2.1.4. Online Retail
- 4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Plant-based Protein Supplements Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 4.3.1.2. U.S. Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 4.3.1.3. Canada Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 4.3.1.4. Canada Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Plant-based Protein Supplements Market Outlook, 2019 - 2031

5.1. Europe Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Soy Protein
  - 5.1.1.2. Wheat Protein
  - 5.1.1.3. Pea Protein
  - 5.1.1.4. Others
5.2. Europe Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Hypermarkets/Supermarkets
  - 5.2.1.2. Specialty Stores
  - 5.2.1.3. Pharmacy & Drug Stores
  - 5.2.1.4. Online Retail
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Plant-based Protein Supplements Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.2. Germany Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.3. U.K. Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.4. U.K. Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.5. France Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.6. France Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.7. Italy Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.8. Italy Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.9. Turkey Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.10. Turkey Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.11. Russia Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.12. Russia Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.13. Rest of Europe Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 5.3.1.14. Rest of Europe Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Plant-based Protein Supplements Market Outlook, 2019 - 2031

6.1. Asia Pacific Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Soy Protein
  - 6.1.1.2. Wheat Protein
  - 6.1.1.3. Pea Protein
  - 6.1.1.4. Others
6.2. Asia Pacific Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Hypermarkets/Supermarkets
  - 6.2.1.2. Specialty Stores
  - 6.2.1.3. Pharmacy & Drug Stores
  - 6.2.1.4. Online Retail
- 6.2.2. Others BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Plant-based Protein Supplements Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.2. China Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.3. Japan Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.4. Japan Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.5. South Korea Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.6. South Korea Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.7. India Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.8. India Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.9. Southeast Asia Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.10. Southeast Asia Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.11. Rest of Asia Pacific Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 6.3.1.12. Rest of Asia Pacific Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Plant-based Protein Supplements Market Outlook, 2019 - 2031

7.1. Latin America Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Soy Protein
  - 7.1.1.2. Wheat Protein
  - 7.1.1.3. Pea Protein
  - 7.1.1.4. Others
7.2. Latin America Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Plant-based Protein Supplements Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.2. Brazil Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.3. Mexico Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.4. Mexico Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.5. Argentina Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.6. Argentina Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.7. Rest of Latin America Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 7.3.1.8. Rest of Latin America Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Plant-based Protein Supplements Market Outlook, 2019 - 2031

8.1. Middle East & Africa Plant-based Protein Supplements Market Outlook, by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Soy Protein
  - 8.1.1.2. Wheat Protein
  - 8.1.1.3. Pea Protein
  - 8.1.1.4. Others
8.2. Middle East & Africa Plant-based Protein Supplements Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Hypermarkets/Supermarkets
  - 8.2.1.2. Specialty Stores
  - 8.2.1.3. Pharmacy & Drug Stores
  - 8.2.1.4. Online Retail
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Plant-based Protein Supplements Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.2. GCC Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.3. South Africa Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.4. South Africa Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.5. Egypt Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.6. Egypt Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.7. Nigeria Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.8. Nigeria Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.9. Rest of Middle East & Africa Plant-based Protein Supplements Market by Type, Value (US$ Bn) and Volume (Tons), 2019 - 2031
  - 8.3.1.10. Rest of Middle East & Africa Plant-based Protein Supplements Market by Sales Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Manufacturer vs by End Use Heatmap
9.2. Company Market Share Analysis, 2024
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Axiom foods
  - 9.4.1.1. Company Overview
  - 9.4.1.2. Product Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Glanbia plc
- 9.4.3. NOW Health Group Inc.
- 9.4.4. MusclePharm Corporation
- 9.4.5. Ingredion Inc.
- 9.4.6. Roquette Freres
- 9.4.7. DuPont
- 9.4.8. Archer-Daniels-Midland Co.
- 9.4.9. Batory Foods
- 9.4.10. The Scoular Company
- 9.4.11. Others

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations