PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1534512
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1534512
The Oceania coconut cream market has been experiencing significant growth due to its increasing use across various industries such as foodservice, food & beverages, and retail/household sectors.The market is projected to reach $19.26 million by 2024 and is expected to expand to $30.85 million by 2031, exhibiting a CAGR of 7.00%.
Key market dynamics, such as rising health consciousness and the growing consumer shift toward dairy-free diets, are positively influencing the market's expansion in the region.
Key Trends Driving the Demand for Coconut Cream in Oceania
Increasing Adoption of Veganism and Vegetarianism
Vegan and vegetarian consumers rely on plant-based proteins and related products to meet their nutritional needs. The desire for better health is a common motivating factor for people adopting a vegan lifestyle, with plant-based sources providing optimal nutrition. As nutrition remains a top priority for those seeking to improve their health through food, this trend is expected to contribute to the growth of the coconut cream market in Oceania.
In established markets, there is a growing interest in veganism, with more consumers opting for plant-based products. This trend is particularly evident in emerging markets in East and South Asia, where the number of consumers who exclusively consume plant-based products is on the rise. As the popularity of veganism continues to increase, it is expected to drive demand for coconut cream both domestically and internationally due to its many benefits.
Growing Demand for Transparency and Clean-Label Products
Increasing consumer interest in clean and healthy eating has led to a greater demand for transparency about the sourcing of raw materials and processing methods used in food products. Manufacturers have responded by providing more information about their products, including indulgences.
Consumers are looking for food products that are free from artificial ingredients and preservatives, which has led to a growing demand for products with "Clean-Label" certification. Clean labels provide consumers with concise and useful information about the products they purchase, allowing them to have greater control over their health and well-being while cutting through the excess data and confusion that can often accompany food labels.
Manufacturers' Increased Investments in Organic Food Marketing & Production
Organic food products, once considered a luxury for a select few, are now accessible to a wider audience. Despite their higher price point due to factors such as limited supply and higher production costs, the health benefits of organic products are driving the market. Compared to non-organic or conventional foods, consumers perceive organic foods as more nutritious, environmentally friendly, and natural.
Consumers are becoming more conscious of the processing and environmental impact of brands. They understand that environmental issues directly impact their well-being. Consumers aware of actions that contribute to environmental deterioration are increasingly choosing organic foods over conventional ones. This growing awareness has led to increased investment in organic food marketing and production as brands seek to meet consumer demand for organic products that are both healthy and environmentally sustainable.
Increasing Preference for Non-GMO & Allergen-free Products
Consumers' volatile preferences have been a key driver of changing market dynamics, particularly in the plant-based products segment, closely linked to health and wellness. This growing health consciousness among consumers has fueled the demand for natural and pure coconut cream. Countries like New Zealand and Australia have established high standards for biosecurity and biosafety, ensuring the import of high-quality raw materials, including coconuts, to the region.
Consumers worldwide are increasingly seeking out coconut cream free from genetically modified organisms (GMOs), soy, gluten, and dairy. The trend toward coconut cream that contains no preservatives, additives, or chemicals, and is conducive to good health, is expected to boost sales for coconut cream.
Hindrances to the Adoption of Coconut Cream in Oceania