Multi-Touch Marketing Attribution Software Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region:

Description

The multi-touch marketing attribution software market is poised for significant growth on the global stage, fueled by advancements in marketing technologies and increased corporate investment in innovative marketing strategies. This expansion is underpinned by the market's strong foundation and its previous growth trends. The market value is projected to rise from $1.4364 billion in 2024 to $4.3796 billion by 2031, reflecting a compound annual growth rate (CAGR) of 17.3%. The market has shown considerable momentum, reflecting the rising demand for more sophisticated and accurate marketing attribution solutions. The trajectory of this growth highlights the sector's increasing importance and the widespread adoption of these advanced tools across various industries.

Key Drivers of Market Growth

The rise in new marketing channels and substantial capital investments in the latest marketing strategies, such as optimized marketing, are propelling the multi-touch marketing attribution software market into new regions. A global study highlights that the growing competition and innovative marketing techniques are encouraging corporates to allocate more budget for new marketing software, including multi-touch marketing attribution software. The integration of the latest technological advancements with marketing technology is also significantly contributing to market growth.

Factors Contributing to Market Growth

Recent trends in the multi-touch marketing attribution software market show that increasing awareness of new marketing channels and campaigns is attracting potential customers and enhancing marketing operations for corporate entities. As competition intensifies across various markets, marketers seek more integrated and efficient methods to promote their products and services. Digital marketing and social media marketing, which target larger audiences, exemplify such methods. Digital marketing equips corporate administrators with tools to target specific audiences in specific regions. The widespread internet penetration, improved bandwidth, and the increasing number of social media users are also influencing customer behavior, further boosting the market.

Challenges Hindering Market Growth

Despite the positive outlook, the multi-touch marketing attribution software market faces challenges that may hinder its growth. A significant factor is the lack of a competent marketing workforce and advanced infrastructure, which reduces the demand for multi-touch marketing attribution software. Although the COVID-19 pandemic did not directly impact the marketing software market, it severely disrupted manufacturing chains, affecting companies' budgets for promotional and marketing activities. This has dealt a significant blow to the market. Additionally, the availability of alternative software, including free online/offline marketing tools, restricts corporates from adopting multi-touch marketing attribution software.

Opportunities in the Market

The market is creating opportunities for new marketing technology (Martech) by integrating with cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) tools to streamline marketing efforts and create opportunities for developers and vendors. Rapid digitization across industries is also driving the sales of multi-touch marketing attribution software globally. Companies are focusing on making their software more technologically advanced and adaptable to specific industries. Furthermore, the multi-touch marketing attribution software market offers businesses a superior digital marketing tool, opening up new opportunities.

Emerging Market Trends

Trends shaping the multi-touch marketing attribution software market include its adoption by larger companies to unify emerging marketing tactics and its integration with technological advancements like AI and predictive decision-making tools. The market is also influencing trends related to digital marketing, such as search engine optimization (SEO), web analytics, and social media marketing. The ability to manage multiple marketing channels and utilize them as needed optimizes multi-touch marketing attribution software as a comprehensive solution for businesses' marketing needs. This software monitors multiple customer touchpoints and converts them into analytical data to help businesses run various campaigns effectively.

Market Limitations

One of the primary challenges limiting the growth of the multi-touch marketing attribution software market is the lack of capital investment and awareness. Companies recovering from the financial losses caused by the COVID-19 pandemic are hesitant to invest heavily in their marketing components. Small and medium-sized enterprises (SMEs), in particular, face tight budget constraints, prioritizing core competencies over investing in multi-touch marketing attribution software. This reluctance to invest is hindering the market's expansion into new regions.

In conclusion, the multi-touch marketing attribution software market is poised for significant growth, driven by advancements in marketing technologies and increased corporate spending on innovative marketing strategies. However, challenges such as inadequate infrastructure and budget constraints need to be addressed to fully realize the market's potential. As companies continue to adopt integrated marketing solutions and leverage AI and ML technologies, the market is expected to witness sustained growth in the coming years.

Key Market Players

MICROSOFT
GOOGLE
ORACLE
SAP
AWS
IBM
TERADATA
ADOBE
SAS INSTITUTE
MICRO FOCUS

Market Segmentation

By Component:

Solutions
Services
- oManaged Services
- oProfessional Services

By Deployment Model:

On-premise
Cloud

By Application:

Mobile advertising and marketing analytics
Search Engine tracking and ranking
Heat Map Analytics
Marketing Automation
Content Marketing
Email Marketing
Social Media Management

By Organization Size:

Small and Medium-Sized Enterprises (SMEs)
Large Enterprise

By Industrial Vertical:

BFSI
Government
Healthcare &
IT and Telecom
Manufacturing
Research and academia

By Region

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Multi-Touch Marketing Attribution Software Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

3.1. Global Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 3.1.1. Key Highlights
3.2. Global Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. On-premise
  - 3.2.1.2. Cloud
3.3. Global Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. Small and Medium Enterprises (SMEs)
  - 3.3.1.2. Large Enterprises
3.4. Global Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 3.4.1. Key Highlights
  - 3.4.1.1. BFSI
  - 3.4.1.2. Retail
  - 3.4.1.3. Computing Products and Consumer Electronics
  - 3.4.1.4. FMCG and Consumer Packaged Goods
  - 3.4.1.5. Government
  - 3.4.1.6. Healthcare
  - 3.4.1.7. IT and Telecom
  - 3.4.1.8. Education
  - 3.4.1.9. Media and Entertainment
  - 3.4.1.10. Travel and Hospitality
3.5. Global Multi-Touch Marketing Attribution Software Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
- 3.5.1. Key Highlights
  - 3.5.1.1. North America
  - 3.5.1.2. Europe
  - 3.5.1.3. Asia Pacific
  - 3.5.1.4. Latin America
  - 3.5.1.5. Middle East & Africa

4. North America Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

4.1. North America Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 4.1.1. Key Highlights
4.2. North America Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. On-premise
  - 4.2.1.2. Cloud
4.3. North America Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. Small and Medium Enterprises (SMEs)
  - 4.3.1.2. Large Enterprises
4.4. North America Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 4.4.1. Key Highlights
  - 4.4.1.1. BFSI
  - 4.4.1.2. Retail
  - 4.4.1.3. Computing Products and Consumer Electronics
  - 4.4.1.4. FMCG and Consumer Packaged Goods
  - 4.4.1.5. Government
  - 4.4.1.6. Healthcare
  - 4.4.1.7. IT and Telecom
  - 4.4.1.8. Education
  - 4.4.1.9. Media and Entertainment
  - 4.4.1.10. Travel and Hospitality
- 4.4.2. BPS Analysis/Market Attractiveness Analysis
4.5. North America Multi-Touch Marketing Attribution Software Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 4.5.1. Key Highlights
  - 4.5.1.1. U.S. Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 4.5.1.2. U.S. Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 4.5.1.3. U.S. Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 4.5.1.4. U.S. Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 4.5.1.5. Canada Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 4.5.1.6. Canada Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 4.5.1.7. Canada Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 4.5.1.8. Canada Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 4.5.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

5.1. Europe Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 5.1.1. Key Highlights
5.2. Europe Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. On-premise
  - 5.2.1.2. Cloud
5.3. Europe Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Small and Medium Enterprises (SMEs)
  - 5.3.1.2. Large Enterprises
5.4. Europe Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 5.4.1. Key Highlights
  - 5.4.1.1. BFSI
  - 5.4.1.2. Retail
  - 5.4.1.3. Computing Products and Consumer Electronics
  - 5.4.1.4. FMCG and Consumer Packaged Goods
  - 5.4.1.5. Government
  - 5.4.1.6. Healthcare
  - 5.4.1.7. IT and Telecom
  - 5.4.1.8. Education
  - 5.4.1.9. Media and Entertainment
  - 5.4.1.10. Travel and Hospitality
- 5.4.2. BPS Analysis/Market Attractiveness Analysis
5.5. Europe Multi-Touch Marketing Attribution Software Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 5.5.1. Key Highlights
  - 5.5.1.1. Germany Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.2. Germany Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.3. Germany Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.4. Germany Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.5. U.K. Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.6. U.K. Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.7. U.K. Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.8. U.K. Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.9. France Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.10. France Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.11. France Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.12. France Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.13. Italy Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.14. Italy Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.15. Italy Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.16. Italy Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.17. Turkey Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.18. Turkey Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.19. Turkey Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.20. Turkey Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.21. Russia Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.22. Russia Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.23. Russia Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.24. Russia Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 5.5.1.25. Rest of Europe Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 5.5.1.26. Rest of Europe Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 5.5.1.27. Rest of Europe Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 5.5.1.28. Rest of Europe Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

6.1. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 6.1.1. Key Highlights
6.2. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. On-premise
  - 6.2.1.2. Cloud
6.3. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Small and Medium Enterprises (SMEs)
  - 6.3.1.2. Large Enterprises
6.4. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 6.4.1. Key Highlights
  - 6.4.1.1. BFSI
  - 6.4.1.2. Retail
  - 6.4.1.3. Computing Products and Consumer Electronics
  - 6.4.1.4. FMCG and Consumer Packaged Goods
  - 6.4.1.5. Government
  - 6.4.1.6. Healthcare
  - 6.4.1.7. IT and Telecom
  - 6.4.1.8. Education
  - 6.4.1.9. Media and Entertainment
  - 6.4.1.10. Travel and Hospitality
- 6.4.2. BPS Analysis/Market Attractiveness Analysis
6.5. Asia Pacific Multi-Touch Marketing Attribution Software Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 6.5.1. Key Highlights
  - 6.5.1.1. China Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.2. China Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.3. China Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.4. China Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 6.5.1.5. Japan Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.6. Japan Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.7. Japan Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.8. Japan Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 6.5.1.9. South Korea Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.10. South Korea Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.11. South Korea Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.12. South Korea Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 6.5.1.13. India Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.14. India Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.15. India Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.16. India Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 6.5.1.17. Southeast Asia Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.18. Southeast Asia Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.19. Southeast Asia Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.20. Southeast Asia Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 6.5.1.21. Rest of Asia Pacific Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 6.5.1.22. Rest of Asia Pacific Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 6.5.1.23. Rest of Asia Pacific Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 6.5.1.24. Rest of Asia Pacific Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

7.1. Latin America Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 7.1.1. Key Highlights
7.2. Latin America Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. On-premise
  - 7.2.1.2. Cloud
7.3. Latin America Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Small and Medium Enterprises (SMEs)
  - 7.3.1.2. Large Enterprises
7.4. Latin America Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 7.4.1. Key Highlights
  - 7.4.1.1. BFSI
  - 7.4.1.2. Retail
  - 7.4.1.3. Computing Products and Consumer Electronics
  - 7.4.1.4. FMCG and Consumer Packaged Goods
  - 7.4.1.5. Government
  - 7.4.1.6. Healthcare
  - 7.4.1.7. IT and Telecom
  - 7.4.1.8. Education
  - 7.4.1.9. Media and Entertainment
  - 7.4.1.10. Travel and Hospitality
- 7.4.2. BPS Analysis/Market Attractiveness Analysis
7.5. Latin America Multi-Touch Marketing Attribution Software Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 7.5.1. Key Highlights
  - 7.5.1.1. Brazil Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 7.5.1.2. Brazil Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 7.5.1.3. Brazil Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 7.5.1.4. Brazil Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 7.5.1.5. Mexico Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 7.5.1.6. Mexico Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 7.5.1.7. Mexico Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 7.5.1.8. Mexico Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 7.5.1.9. Argentina Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 7.5.1.10. Argentina Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 7.5.1.11. Argentina Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 7.5.1.12. Argentina Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 7.5.1.13. Rest of Latin America Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 7.5.1.14. Rest of Latin America Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 7.5.1.15. Rest of Latin America Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 7.5.1.16. Rest of Latin America Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, 2019 - 2031

8.1. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
- 8.1.1. Key Highlights
8.2. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, by Deployment Model, Value (US$ Bn), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. On-premise
  - 8.2.1.2. Cloud
8.3. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, by Organization Size, Value (US$ Bn), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Small and Medium Enterprises (SMEs)
  - 8.3.1.2. Large Enterprises
8.4. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 8.4.1. Key Highlights
  - 8.4.1.1. BFSI
  - 8.4.1.2. Retail
  - 8.4.1.3. Computing Products and Consumer Electronics
  - 8.4.1.4. FMCG and Consumer Packaged Goods
  - 8.4.1.5. Government
  - 8.4.1.6. Healthcare
  - 8.4.1.7. IT and Telecom
  - 8.4.1.8. Education
  - 8.4.1.9. Media and Entertainment
  - 8.4.1.10. Travel and Hospitality
- 8.4.2. BPS Analysis/Market Attractiveness Analysis
8.5. Middle East & Africa Multi-Touch Marketing Attribution Software Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 8.5.1. Key Highlights
  - 8.5.1.1. GCC Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 8.5.1.2. GCC Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 8.5.1.3. GCC Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 8.5.1.4. GCC Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 8.5.1.5. South Africa Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 8.5.1.6. South Africa Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 8.5.1.7. South Africa Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 8.5.1.8. South Africa Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 8.5.1.9. Egypt Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 8.5.1.10. Egypt Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 8.5.1.11. Egypt Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 8.5.1.12. Egypt Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 8.5.1.13. Nigeria Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 8.5.1.14. Nigeria Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 8.5.1.15. Nigeria Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 8.5.1.16. Nigeria Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
  - 8.5.1.17. Rest of Middle East & Africa Multi-Touch Marketing Attribution Software Market by Component, Value (US$ Bn), 2019 - 2031
  - 8.5.1.18. Rest of Middle East & Africa Multi-Touch Marketing Attribution Software Market by Deployment Model, Value (US$ Bn), 2019 - 2031
  - 8.5.1.19. Rest of Middle East & Africa Multi-Touch Marketing Attribution Software Market by Organization Size, Value (US$ Bn), 2019 - 2031
  - 8.5.1.20. Rest of Middle East & Africa Multi-Touch Marketing Attribution Software Market by Industrial Vertical, Value (US$ Bn), 2019 - 2031
- 8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Company Market Share Analysis, 2023
9.2. Competitive Dashboard
9.3. Company Profiles
- 9.3.1. Adobe
  - 9.3.1.1. Company Overview
  - 9.3.1.2. Product Portfolio
  - 9.3.1.3. Financial Overview
  - 9.3.1.4. Business Strategies and Development
- 9.3.2. Visual IQ
  - 9.3.2.1. Company Overview
  - 9.3.2.2. Product Portfolio
  - 9.3.2.3. Financial Overview
  - 9.3.2.4. Business Strategies and Development
- 9.3.3. Oracle
  - 9.3.3.1. Company Overview
  - 9.3.3.2. Product Portfolio
  - 9.3.3.3. Financial Overview
  - 9.3.3.4. Business Strategies and Development
- 9.3.4. SAP
  - 9.3.4.1. Company Overview
  - 9.3.4.2. Product Portfolio
  - 9.3.4.3. Financial Overview
  - 9.3.4.4. Business Strategies and Development
- 9.3.5. Neustar
  - 9.3.5.1. Company Overview
  - 9.3.5.2. Product Portfolio
  - 9.3.5.3. Financial Overview
  - 9.3.5.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations