PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1509699
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1509699
The market for vitamin C ingredients is poised for substantial expansion, fueled by increasing awareness of its myriad health benefits and its diverse applications across industries. The growing demand for nutritious food and dietary supplements of superior quality is a primary driver of this growth, with the market projected to reach $2935.68 million in 2024 and $4381 million by 2031, growing at a CAGR of 5.9%.
Vitamin C Ingredients Consumption Analysis vs. Market Estimations
The Global Vitamin C Ingredients Market has experienced significant growth historically, with a notable CAGR of approximately 5.3%. Valued at US$ 2,780.1 Million in 2023, the market continues to thrive due to the essential functions of vitamin C in the body. These functions include supporting the immune system, offering antioxidant capabilities, aiding iron absorption, and promoting normal collagen formation for the health of the heart, blood vessels, bones, skin, teeth, and gums. Clinical studies have highlighted the potential role of high-dose vitamin C in treating conditions such as atherosclerosis, arterial hypertension, and cancer, improving the quality of life in cancer patients. Additionally, vitamin C ingredients are known to enhance skin appearance and immunity in animals.
Key Trends in the Vitamin C Ingredients Market
Premium Preferences by Consumers for Nutritious Additives
The rising awareness about high-quality food that contributes to good health has inclined consumers towards nutritious and natural food options. Consumers today demand food that not only tastes good but also offers nutritional value. Millennials, in particular, are interested in high-quality products that do not compromise on nutrition or taste. Vitamin C ingredients fulfill this demand by adding flavor and nutritional value to various food products, including jams, jellies, fruit juices, and candies.
Health-conscious Consumers Driving Demand for Dietary Supplements
Micronutrients play a critical role in overall nutrition and health. Research consistently emphasizes the benefits of vitamins and minerals. However, changes in lifestyle and eating habits have led to a global shortfall in recommended vitamin intake levels. This shortfall poses a major public health concern, increasing the susceptibility to infections and diseases. As a result, there is a rising demand for dietary supplements, particularly vitamin C, to bridge this nutritional gap. Vitamin C supplements are increasingly sought after due to their perceived benefits in boosting immunological health and reducing the risks associated with heart disease and high blood pressure.
Increasing Demand for Antioxidants in the Food Industry
Ascorbic acid, a form of vitamin C, is widely used as an antioxidant in the food industry to preserve food and maintain safety standards. It slows the oxidation process, has a low pH that prevents microbial growth, and helps preserve the freshness of food products such as cured meats, jams, jellies, sauces, and spreads. Manufacturers in the dairy, bakery, confectionery, and beverage sectors are focusing on finding natural preservatives to keep their products fresh for longer periods. Vitamin C ingredients, particularly ascorbic acid, are favored for their natural preservative qualities, driving market growth during the forecast period.
Production of Synthetic Vitamins Restricting Market Growth
The increasing demand for vitamin C ingredients has led manufacturers to produce synthetic vitamins in laboratories. These synthetic vitamins are cheaper and easier to produce than natural derivatives. However, synthetic vitamins may not offer the same benefits as natural vitamins. Overdose of synthetic vitamins can cause side effects such as diarrhea, nausea, vomiting, headache, and insomnia. As a result, the growing production and market penetration of synthetic vitamins may restrict the use of naturally sourced vitamin C ingredients among health-conscious consumers.
Regional Insights
Demand Outlook in Europe
The European market is expected to hold a significant value share in the global vitamin C ingredients market. The booming supplement market and the demand for natural-based pharmaceutical products are major factors driving demand in this region. High consumption of dietary supplements, coupled with an increased focus on health and wellness, has encouraged sales of vitamin C ingredients. Consumers in Europe are known for their health-conscious lifestyles and eating habits, further boosting market growth.
High Potential in Asia-Pacific
Countries in South Asia and East Asia, such as India, Thailand, and Japan, are anticipated to witness considerable market growth. The increasing disposable income, changing consumer preferences for healthy ingredients, and growing awareness of the benefits of vitamin C contribute to this growth.
Category-Wise Insights
Higher Sales of Ascorbic Acid Expected
Ascorbic acid is expected to see higher sales due to its demand in the healthcare and pharmaceutical industries. It aids in preventing vitamin C deficiency among consumers who do not get enough vitamin content from their daily diet. Significant micronutrient deficiencies in Asian countries make the region a profitable market for vitamin C ingredient manufacturers and suppliers globally.
Competitive Analysis
Leading manufacturers in the global vitamin C ingredients market are engaging in various partnerships and collaborations to gain synergy benefits and increase production capacity. Key players are targeting food, beverage, and pharmaceutical manufacturers, as vitamin C ingredients are extensively used in bakery products, jams, and medicine production.
Homart Pharmaceuticals unveiled three products containing vitamin C under its Toplife and Springleaf brands to meet the growing need for immune-related products during the pandemic.
Foodchem International Corporation showcased its vitamins, xanthan gum, stevia, and potassium sorbate products at FISA Brazil 2019, increasing its brand presence in Brazil.
Koninklijke DSM N.V. upgraded its vitamin C facility in Jiangshan, China, to improve production, quality, and safety efficiencies.
Northeast Pharmaceutical Group Co., Ltd. holds various certifications ensuring quality and safety, such as ISO22000, ISO14001, ISO9001, HACCP, Halal, Fami-QS, and Kosher certifications.
NOW Foods acquired the SuperNutrition brand to expand its product portfolio and increase its customer base globally.
Market Segmentation
Ascorbic Acid
Sodium Ascorbate
Calcium Ascorbate
Ascorbic Acid 90% Granulation
Ascorbic Acid 95% Granulation
Ascorbic Acid 97% Granulation
Coated Vitamin C
Others
Powder
Granular
Others
Natural
Synthetic
Reichstein Process
Two-stage Fermentation Process
Food (Bakery Products, Meat Products, Jams & Jellies, Sports Nutrition, Others)
Beverages (Juices, Drinks, Functional Beverages)
Cosmetics & Personal Care
Pharmaceuticals
Animal Feed
North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa