PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1501272
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1501272
The global drinkable peanut powder market is experiencing robust growth, fueled by a marked shift in consumer preferences towards healthier and more nutritious dietary choices. As a significant source of plant-based protein, drinkable peanut powder is increasingly favored for its considerable health advantages, including its reduced fat and calorie content compared to traditional peanut butter.
Product Overview and Health Benefits
Drinkable peanut powder is produced by crushing roasted peanuts and extracting most of the natural oils. This process results in a fine powder that contains significantly less fat and fewer calories than regular peanut butter, catering well to health-conscious consumers. The product is not only rich in protein but also aligns with the rising demand for plant-based, organic, natural, and non-GMO foods.
Market Drivers and Consumer Trends
The growth of the drinkable peanut powder market is predominantly driven by the growing consumer interest in nutritious and functional foods and beverages. Increased health awareness and the recognition of the benefits of plant-based proteins are propelling the demand for drinkable peanut powder. Additionally, the expanding production and consumption of peanuts and peanut-based products are stimulating market development.
Geographical Insights
North America is a significant market for drinkable peanut powder, characterized by high consumer awareness and the availability of the product in various premium brands through extensive retail networks. The Asia Pacific excluding Japan (APEJ) region is witnessing rapid market growth, driven by escalating demand for high-quality peanut products in countries such as China and India. APEJ consumers are particularly drawn to natural plant-based products, influencing market dynamics in the region.
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