Vegetable and Fruits Sanitizer Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region:

Description

Anticipated Trajectory Mirrors the Rise of Hand Sanitizers Market

The global market for vegetable and fruit sanitizers has witnessed a surge in popularity, driven by increased health consciousness and the unprecedented challenges posed by the Covid-19 pandemic. These sanitizers, designed to eliminate microbes and pathogens from the surfaces of fruits and vegetables, are projected to closely follow the growth trajectory of the hand sanitizer market. They typically incorporate surfactants, antioxidants, and other cleaning agents to ensure the safety of fresh produce.

Target Audience:

Traditionally, the major target audience for most brands and manufacturers has been urban consumers in developed Western economies. However, the Covid-19 crisis has significantly expanded the target audience. Supermarkets and retail stores have also increasingly adopted vegetable and fruit sanitizers.

Organic Trend:

Consumer preference for organic vegetable and fruit sanitizers, driven by increased awareness of the harmful effects of chemicals on food surfaces, has prompted manufacturers to explore organic sanitizing agents and develop organic sanitizers.

Shift in Distribution Channels:

Lockdowns and social distancing measures due to the Covid-19 pandemic have led to a shift in distribution channels, with online sales of vegetable and fruit sanitizers gaining rapid traction. Manufacturers have also sought to bolster their online presence in response to this trend. Offline channels like supermarkets, hypermarkets, and retail stores, which traditionally dominated sales, are expected to continue playing a significant role through partnerships between manufacturers and vendors.

Drivers of the Vegetable and Fruit Sanitizer Market:

The Covid-19 crisis has catapulted the vegetable and fruit sanitizer market into prominence, with health-conscious consumers, especially those with infants in their homes, being the traditional key drivers. The heightened health consciousness regarding the protection of edible products from microbes and pathogens is expected to persist, driving future market growth.

Region-Wise Analysis:

North America and Europe have historically been the largest regional segments for the vegetable and fruit sanitizer market due to high standards of living and health consciousness. These factors are likely to sustain positive market trends. Oceania has also featured prominently due to similar factors despite its smaller population.

However, the Covid-19 scenario has brought about a significant shift, with developing economies in East Asia and South Asia expected to experience remarkable growth in the coming years. The demographic dividend in countries like India, China, Bangladesh, Pakistan, and Southeast Asian nations is expected to drive market growth. Additionally, consolidated East Asian economies such as Japan, South Korea, and Taiwan are anticipated to register growth due to increasing health concerns among their aging populations. Latin America and the Middle East and Africa are also key regional segments in the market.

Competitive Analysis:

The vegetable and fruit sanitizer market is characterized by fragmentation, with players operating at global, regional, and local levels. The anticipated growth in the market is likely to attract more entrants, further increasing the fragmentation. However, smaller players face limitations in terms of investment in product manufacturing, hindering their market ambitions. The pandemic has also led to the circulation of counterfeit products, posing a credibility and market penetration threat to established players.

Several product launches have flooded the market recently, including Dabur's Veggie Wash, Marico's Veggie Clean, CavinKare's SaaFoo, and Indian Tabaco Company's (ITC) Nimwash. Other notable brands include Whink's Wash Away, JBT's Sta-Fresh, Endura-Fresh, and Fresh-Cote, Sunrider International's SunSmile, Rebel Green's Wash Veggie Clean, Fit Organic's Wash Soaker, among others.

Key players in the vegetable and fruit sanitizer market include Acton, vergeAqua, Citrus Magic, Dabur, Trader Joe, JBT, Sunrider International, CavinKare, Attitude Store, Norvex, GoWipe, Marico, Rebel Green, ITC, Pee Buddy, Whink, and Fit Organic.

Market Segmentation

By End User

Residential
Commercial

By Distribution Channel

Online
Offline

By Region

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Vegetable and Fruits Sanitizer Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

3.1. Global Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Residential
  - 3.1.1.2. Commercial
3.2. Global Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Online
  - 3.2.1.2. Offline
3.3. Global Vegetable and Fruits Sanitizer Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

4.1. North America Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Residential
  - 4.1.1.2. Commercial
4.2. North America Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Online
  - 4.2.1.2. Offline
4.3. North America Vegetable and Fruits Sanitizer Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 4.3.1.2. U.S. Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 4.3.1.3. Canada Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 4.3.1.4. Canada Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

5.1. Europe Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Residential
  - 5.1.1.2. Commercial
5.2. Europe Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Online
  - 5.2.1.2. Offline
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Vegetable and Fruits Sanitizer Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.2. Germany Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.3. U.K. Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.4. U.K. Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.5. France Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.6. France Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.7. Italy Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.8. Italy Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.9. Turkey Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.10. Turkey Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.11. Russia Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.12. Russia Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 5.3.1.13. Rest of Europe Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.14. Rest of Europe Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

6.1. Asia Pacific Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Residential
  - 6.1.1.2. Commercial
6.2. Asia Pacific Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Online
  - 6.2.1.2. Offline
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Vegetable and Fruits Sanitizer Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.2. China Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 6.3.1.3. Japan Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.4. Japan Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 6.3.1.5. South Korea Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.6. South Korea Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 6.3.1.7. India Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.8. India Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 6.3.1.9. Southeast Asia Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.10. Southeast Asia Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 6.3.1.11. Rest of Asia Pacific Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.12. Rest of Asia Pacific Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

7.1. Latin America Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Residential
  - 7.1.1.2. Commercial
7.2. Latin America Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Vegetable and Fruits Sanitizer Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.2. Brazil Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 7.3.1.3. Mexico Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.4. Mexico Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 7.3.1.5. Argentina Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.6. Argentina Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 7.3.1.7. Rest of Latin America Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.8. Rest of Latin America Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Vegetable and Fruits Sanitizer Market Outlook, 2018 - 2031

8.1. Middle East & Africa Vegetable and Fruits Sanitizer Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Residential
  - 8.1.1.2. Commercial
8.2. Middle East & Africa Vegetable and Fruits Sanitizer Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Online
  - 8.2.1.2. Offline
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Vegetable and Fruits Sanitizer Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.2. GCC Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 8.3.1.3. South Africa Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.4. South Africa Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 8.3.1.5. Egypt Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.6. Egypt Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 8.3.1.7. Nigeria Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.8. Nigeria Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  - 8.3.1.9. Rest of Middle East & Africa Vegetable and Fruits Sanitizer Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.10. Rest of Middle East & Africa Vegetable and Fruits Sanitizer Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Manufacturer vs by Distribution Channel Heatmap
9.2. Company Market Share Analysis, 2023
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Procter & Gamble Company
  - 9.4.1.1. Company Overview
  - 9.4.1.2. End User Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Quia Herbal
  - 9.4.2.1. Company Overview
  - 9.4.2.2. End User Portfolio
  - 9.4.2.3. Financial Overview
  - 9.4.2.4. Business Strategies and Development
- 9.4.3. VEG WASH
  - 9.4.3.1. Company Overview
  - 9.4.3.2. End User Portfolio
  - 9.4.3.3. Financial Overview
  - 9.4.3.4. Business Strategies and Development
- 9.4.4. ITC Limited
  - 9.4.4.1. Company Overview
  - 9.4.4.2. End User Portfolio
  - 9.4.4.3. Financial Overview
  - 9.4.4.4. Business Strategies and Development
- 9.4.5. Marico Limited
  - 9.4.5.1. Company Overview
  - 9.4.5.2. End User Portfolio
  - 9.4.5.3. Financial Overview
  - 9.4.5.4. Business Strategies and Development
- 9.4.6. Dabur
  - 9.4.6.1. Company Overview
  - 9.4.6.2. End User Portfolio
  - 9.4.6.3. Financial Overview
  - 9.4.6.4. Business Strategies and Development
- 9.4.7. Nykaa
  - 9.4.7.1. Company Overview
  - 9.4.7.2. End User Portfolio
  - 9.4.7.3. Financial Overview
  - 9.4.7.4. Business Strategies and Development
- 9.4.8. SHRI VINAYAK GROUP
  - 9.4.8.1. Company Overview
  - 9.4.8.2. End User Portfolio
  - 9.4.8.3. Financial Overview
  - 9.4.8.4. Business Strategies and Development
- 9.4.9. Wipro Consumer Care Private Limited
  - 9.4.9.1. Company Overview
  - 9.4.9.2. End User Portfolio
  - 9.4.9.3. Financial Overview
  - 9.4.9.4. Business Strategies and Development
- 9.4.10. Buddsbuddy
  - 9.4.10.1. Company Overview
  - 9.4.10.2. End User Portfolio
  - 9.4.10.3. Financial Overview
  - 9.4.10.4. Business Strategies and Development
- 9.4.11. Quia Herbal
  - 9.4.11.1. Company Overview
  - 9.4.11.2. End User Portfolio
  - 9.4.11.3. Financial Overview
  - 9.4.11.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations