Liquid Soap Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

As the world places increased emphasis on personal hygiene, the global liquid soap market is witnessing a transformation driven by innovation and consumer demand for natural, organic, and medicated products. Fairfield Market Research unveils key insights into this dynamic industry, exploring market trends, the impact of COVID-19, regional dynamics, and competitive strategies.

Evolving Consumer Preferences: A Shift towards Natural and Organic Liquid Soaps

Consumers are increasingly seeking low pH alternatives to traditional soaps, with a growing interest in liquid soap products. Natural and organic liquid soaps have gained popularity as more brands enter the market, catering to the evolving consumer demand for eco-friendly and skin-friendly options.

Manufacturers are investing in enhancing the texture of liquid soaps, focusing on jelly-like formulations that offer convenience and profitability. Notably, companies are also exploring the development of liquid soaps suitable for use as facial cleansers.

The COVID-19 Impact: A Surge in Demand for Personal Hygiene

The COVID-19 pandemic has propelled personal hygiene to the forefront of global consciousness. Demand for liquid soaps has surged not only in households but also in commercial and government institutions. Prestige brands, especially in the U.K., experienced a remarkable 102% sales growth in the first week of March 2020, reflecting heightened consumer interest in liquid soaps during these challenging times.

Market Trends: Natural, Flavored, and Medicinal Liquid Soaps

Increasing Demand for Natural Products: Urban areas worldwide are witnessing a rapid rise in the demand for natural and organic liquid soaps. Changing lifestyles and growing awareness of health and personal hygiene benefits are driving this shift towards natural and eco-friendly options.
Rising Demand for Flavored Variants: Consumers are open to experimenting with flavored options, with non-medicated liquid soaps dominating the market due to their diverse flavor range. Lavender is a top-selling flavor for liquid hand wash, followed by botanical and natural options.
Use in Hotels & Restaurants: Despite challenges posed by the pandemic, the hotel and hospitality industry is gradually recovering. Large hotel chains are partnering with liquid soap manufacturers to offer branded toiletries, contributing to market growth.

Regional Insights: Asia Leads the Way

According to Fairfield Market Research, the liquid soap market is projected to achieve a CAGR of approximately 5% between 2024 and 2031. East Asia held the largest market share in 2023, with China driving sales in the region. However, South Asia is expected to experience the highest growth rate (8%) due to increasing hygiene practices, online penetration, and competitive product offerings.

Competitive Analysis: Innovation Takes Center Stage

The global liquid soap market is highly competitive, with companies prioritizing innovation in formulation development to gain a competitive edge. Strategies range from patenting dispensing pump designs to launching natural liquid soaps made from vegetable oil.

Leading players in this market include: Procter & Gamble Company, Cleenol Group Ltd, Premier English Manufacturing (PREMCO), Unilever Plc, Amway Corporation, 3M, Lion Corporation, Medline, Vi-Jon, Henkel, Chattem Inc., Colgate-Palmolive Company (Softsoap), Kao Corporation, and Bluemoon, among others.

Analysts' Perspective

The liquid soap market is gaining momentum, driven by innovation and consumer preferences for botanical-based, natural, and medicated liquid soaps. Leading manufacturers like Procter & Gamble, Unilever, and Kao Corporation are at the forefront of innovation and new formulation development, focusing on skincare properties to gain a competitive edge.

Market Segmentation

By Product

Hand Wash
Body Wash

By Source

Natural/ Organic
Conventional

By Function

Medicated
Non-medicated
Lavender
Rose
Lemon
Others

By End Use

Residential
Commercial
Hotels & Restaurants
Corporates/ Offices
Schools/ Colleges/Universities
Others

By Price Range

High/ Premium
Mass/ Economy

By Region

North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa

1. Executive Summary

1.1. Global Liquid Soap Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Liquid Soap Market Outlook, 2018 - 2031

3.1. Global Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. 1.6 to 2.8 (Alkaline)
  - 3.1.1.2. 2.8 to 3.3 (Neutral)
3.2. Global Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Detergent/Cleaning Compounds
  - 3.2.1.2. Paper production
  - 3.2.1.3. Cement and Binders
  - 3.2.1.4. Silicate Adhesives
  - 3.2.1.5. Petroleum Processing
  - 3.2.1.6. Metal Production
  - 3.2.1.7. Others
3.3. Global Liquid Soap Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Liquid Soap Market Outlook, 2018 - 2031

4.1. North America Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. 1.6 to 2.8 (Alkaline)
  - 4.1.1.2. 2.8 to 3.3 (Neutral)
4.2. North America Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Detergent/Cleaning Compounds
  - 4.2.1.2. Paper production
  - 4.2.1.3. Cement and Binders
  - 4.2.1.4. Silicate Adhesives
  - 4.2.1.5. Petroleum Processing
  - 4.2.1.6. Metal Production
  - 4.2.1.7. Others
4.3. North America Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 4.3.1.2. U.S. Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 4.3.1.3. Canada Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 4.3.1.4. Canada Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
- 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Liquid Soap Market Outlook, 2018 - 2031

5.1. Europe Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. 1.6 to 2.8 (Alkaline)
  - 5.1.1.2. 2.8 to 3.3 (Neutral)
5.2. Europe Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Detergent/Cleaning Compounds
  - 5.2.1.2. Paper production
  - 5.2.1.3. Cement and Binders
  - 5.2.1.4. Silicate Adhesives
  - 5.2.1.5. Petroleum Processing
  - 5.2.1.6. Metal Production
  - 5.2.1.7. Others
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.2. Germany Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.3. U.K. Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.4. U.K. Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.5. France Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.6. France Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.7. Italy Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.8. Italy Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.9. Turkey Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.10. Turkey Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.11. Russia Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.12. Russia Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 5.3.1.13. Rest of Europe Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 5.3.1.14. Rest of Europe Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Liquid Soap Market Outlook, 2018 - 2031

6.1. Asia Pacific Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. 1.6 to 2.8 (Alkaline)
  - 6.1.1.2. 2.8 to 3.3 (Neutral)
6.2. Asia Pacific Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Detergent/Cleaning Compounds
  - 6.2.1.2. Paper production
  - 6.2.1.3. Cement and Binders
  - 6.2.1.4. Silicate Adhesives
  - 6.2.1.5. Petroleum Processing
  - 6.2.1.6. Metal Production
  - 6.2.1.7. Others
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.2. China Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 6.3.1.3. Japan Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.4. Japan Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 6.3.1.5. South Korea Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.6. South Korea Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 6.3.1.7. India Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.8. India Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 6.3.1.9. Southeast Asia Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.10. Southeast Asia Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 6.3.1.11. Rest of Asia Pacific Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 6.3.1.12. Rest of Asia Pacific Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Liquid Soap Market Outlook, 2018 - 2031

7.1. Latin America Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. 1.6 to 2.8 (Alkaline)
  - 7.1.1.2. 2.8 to 3.3 (Neutral)
7.2. Latin America Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 7.3.1.2. Brazil Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 7.3.1.3. Mexico Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 7.3.1.4. Mexico Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 7.3.1.5. Argentina Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 7.3.1.6. Argentina Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 7.3.1.7. Rest of Latin America Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 7.3.1.8. Rest of Latin America Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Liquid Soap Market Outlook, 2018 - 2031

8.1. Middle East & Africa Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. 1.6 to 2.8 (Alkaline)
  - 8.1.1.2. 2.8 to 3.3 (Neutral)
8.2. Middle East & Africa Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Detergent/Cleaning Compounds
  - 8.2.1.2. Paper production
  - 8.2.1.3. Cement and Binders
  - 8.2.1.4. Silicate Adhesives
  - 8.2.1.5. Petroleum Processing
  - 8.2.1.6. Metal Production
  - 8.2.1.7. Others
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 8.3.1.2. GCC Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 8.3.1.3. South Africa Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 8.3.1.4. South Africa Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 8.3.1.5. Egypt Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 8.3.1.6. Egypt Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 8.3.1.7. Nigeria Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 8.3.1.8. Nigeria Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
  - 8.3.1.9. Rest of Middle East & Africa Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
  - 8.3.1.10. Rest of Middle East & Africa Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Manufacturer vs by Application Heatmap
9.2. Company Market Share Analysis, 2023
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Aroma Chimie Company Limited
  - 9.4.1.1. Company Overview
  - 9.4.1.2. Molar Ratio Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Cerberus and Koch
  - 9.4.2.1. Company Overview
  - 9.4.2.2. Molar Ratio Portfolio
  - 9.4.2.3. Financial Overview
  - 9.4.2.4. Business Strategies and Development
- 9.4.3. OxyChem Corporation
  - 9.4.3.1. Company Overview
  - 9.4.3.2. Molar Ratio Portfolio
  - 9.4.3.3. Financial Overview
  - 9.4.3.4. Business Strategies and Development
- 9.4.4. W.R. Grace & Company
  - 9.4.4.1. Company Overview
  - 9.4.4.2. Molar Ratio Portfolio
  - 9.4.4.3. Financial Overview
  - 9.4.4.4. Business Strategies and Development
- 9.4.5. PPG Industries, Inc.
  - 9.4.5.1. Company Overview
  - 9.4.5.2. Molar Ratio Portfolio
  - 9.4.5.3. Financial Overview
  - 9.4.5.4. Business Strategies and Development
- 9.4.6. BASF SE
  - 9.4.6.1. Company Overview
  - 9.4.6.2. Molar Ratio Portfolio
  - 9.4.6.3. Financial Overview
  - 9.4.6.4. Business Strategies and Development
- 9.4.7. Evonik Industries AG
  - 9.4.7.1. Company Overview
  - 9.4.7.2. Molar Ratio Portfolio
  - 9.4.7.3. Financial Overview
  - 9.4.7.4. Business Strategies and Development
- 9.4.8. Glassven C.A.
  - 9.4.8.1. Company Overview
  - 9.4.8.2. Molar Ratio Portfolio
  - 9.4.8.3. Financial Overview
  - 9.4.8.4. Business Strategies and Development
- 9.4.9. Kiran Global Chem Limited
  - 9.4.9.1. Company Overview
  - 9.4.9.2. Molar Ratio Portfolio
  - 9.4.9.3. Financial Overview
  - 9.4.9.4. Business Strategies and Development
- 9.4.10. Nippon Chemical Industrial CO, LTD.
  - 9.4.10.1. Company Overview
  - 9.4.10.2. Molar Ratio Portfolio
  - 9.4.10.3. Financial Overview
  - 9.4.10.4. Business Strategies and Development
- 9.4.11. Comfia Industries Pvt.Ltd
  - 9.4.11.1. Company Overview
  - 9.4.11.2. Molar Ratio Portfolio
  - 9.4.11.3. Financial Overview
  - 9.4.11.4. Business Strategies and Development
- 9.4.12. MALPRO SILICA PRIVATE LTD.
  - 9.4.12.1. Company Overview
  - 9.4.12.2. Molar Ratio Portfolio
  - 9.4.12.3. Financial Overview
  - 9.4.12.4. Business Strategies and Development
- 9.4.13. Solvay
  - 9.4.13.1. Company Overview
  - 9.4.13.2. Molar Ratio Portfolio
  - 9.4.13.3. Financial Overview
  - 9.4.13.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations