PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420299
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420299
The global apple fruit concentrate market has experienced a remarkable surge, with a historical growth rate of 7.0% during the years 2024-2031, culminating in a market value of US$ 4.6 Billion in 2024. Several key trends are shaping this burgeoning industry, making apple fruit concentrate the preferred choice for both manufacturers and consumers.
Apple fruit concentrate is gaining popularity as the go-to ingredient for apple-flavored products, outpacing fresh fruit juice due to its extended shelf life. This preference is driven by new entrants in the global fruit juice markets seeking cost-effective production and prolonged product durability. This shift ensures year-round availability of raw materials despite seasonal variations.
For instance, renowned Indian brand Amul entered the fruit juice market in 2019 with "Amul Tru," a packaged fruit drink line, including apple, mango, orange, and lychee variants, all produced from apple concentrate.
A novel trend in the beverage industry, carbonated apple juice, is poised for significant growth. Despite the dominance of traditional apple juice products, carbonated apple beverages are captivating consumers and are expected to garner substantial market share. Health-conscious consumers are drawn to these alternatives, considering them healthier than conventional carbonated soft drinks, as they contain no color or flavor additives.
In March 2019, Coca Cola India launched "Minute Made Apple Sparkle," a sparkling apple juice made from Kashmiri apples and apple concentrate, showcasing this emerging trend.
The remarkable shelf life of apple fruit concentrate, ranging from months to several years, is a pivotal factor driving market growth. Finished products derived from concentrate also boast extended shelf life compared to fresh fruit juices. This feature not only aids in storing concentrates for longer durations but also simplifies transportation, making it crucial for specialized products, such as those designed for the military and astronauts.
Consumers worldwide favor apple juice made from concentrate due to the maintenance of nutritional content during the concentration process. Most companies now brand their products as "100% apple juice made from apple concentrate," creating a positive perception and propelling the growth of the apple concentrate market.
For example, Tropicana, a leading brand under PepsiCo, provides 100% apple juice made from apple fruit concentrate, witnessing steady sales growth in India.
The surge in e-commerce platforms has significantly boosted market visibility. Manufacturers of apple concentrate can now reach a broader consumer base globally through online sales, a trend expected to drive global market growth.
China, as the world's leading apple producer, plays a central role in the global market, accounting for over 40% of apple concentrate production during the forecast period. The country's commitment to apple farming has made it the largest exporter of apple fruit concentrate, making it an attractive region for investment and acquisitions.
France's apple fruit concentrate market is projected to experience a high Compound Annual Growth Rate (CAGR) of approximately 6.1% during the forecast period. The rising health consciousness among consumers and investments in research and development for new products are driving demand in the country.
Multinational companies offering a wide range of products constitute around 30-35% of the global apple concentrate industry. Major players such as AGRANA Beteiligungs-AG, Britvic PLC, Dohler GmbH, and Tree Top are targeting their offerings towards the dairy, bakery, and confectionery segments. Meanwhile, smaller-scale, export-oriented companies are also contributing to the industry's growth.