PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413779
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413779
The global stretched canvas market is poised for steady growth during the period from 2024 to 2031. The demand for stretched canvas experienced a significant decline during the COVID-19 pandemic, but post-pandemic, the market anticipates a resurgence driven by the increasing number of art enthusiasts.
Manufacturers are increasingly adopting various natural and synthetic canvases for painting purposes, catering to the growing population of art lovers. The utilization of primed canvas by professional artists has been a significant driver in the adoption of these canvases. Primed canvas, particularly in oil painting, helps prevent sagging and cracking, enhancing the longevity of artworks.
The growth of the art enthusiast category worldwide has been a key factor driving market expansion. Traditional oil painting and the enhancement of such art forms through stretched canvases have gained popularity, further boosting the demand. Additionally, rising consumer demand for wallpapers in home decor, equipped with stylish wooden and metallic art frames that promote the preservation of art, is acting as a major growth driver for the market.
Governments worldwide have implemented regulations against the use of chemically induced canvases, which can be harmful to the eyes and skin. Increased awareness of the harm caused by such materials, especially to infants, has led to a surge in demand for natural and organic canvas materials.
Artists are increasingly opting for eco-friendly and chemical-free canvases, contributing to the growth of the industry. The growing awareness of using natural fabrics is appealing to customers, who are choosing natural and chemical-free stretched canvases, aligning with environmental responsibility and contributing to increased sales of natural material canvases.
The COVID-19 pandemic had far-reaching effects on various industries, including the consumer goods sector, impacting all stages of supply and value chains. Raw material supply, a crucial segment of the market's value chain, faced challenges due to logistics disruptions, traffic control measures, and mobility restrictions, resulting in supply interruptions.
Key market players had to reassess their contingency plans and risk management strategies in response to the pandemic's impact on supply and demand.
North America is expected to dominate the stretched canvas market, with the highest growth forecasted during the projection period. The region has witnessed a rapid increase in art enthusiasts and a growing demand for natural oil painting canvases.
Moreover, the demand for organic canvases has risen due to environmental concerns. The increasing number of household remodeling projects and home decor trends in the region have generated a substantial market for manufacturers.
A notable trend in the US and Canada is the shift from traditional to contemporary painting materials. The demand from professional artists has also driven significant sales for manufacturers in the region.
The European commercial market is expected to be the largest and fastest-growing segment in the coming years. Aggressive promotional strategies by companies and the importance of home remodeling have contributed to increased demand.
The expansion of canvases offering stability, flexibility, light weight, and high-quality fabrics has positively impacted the regional market. Canvas use in painting across England, where standardized canvases are manufactured for professional artists, has attracted top brands to the region.
Stretched canvas has gained wide preference among painters in Europe due to its advantages, including cost-effectiveness, ease of handling, and tradition.